Producer

Sandra Spethmann

Dir. Lx&nbsp;directs a slick performance promo for Unknown T featuring Knucks.&nbsp;The video for Right Hand blends dreamlike art direction with opulent locations and playful performances, creating an effervescent energy that bursts off the screen.&nbsp;Dir. Lx channels his frenetic, textural style into every scene of the video, jumping between narrative and conceptual snapshots with flair.&nbsp;

Emily Davies

Leah Abbott

Dir. Lx

Achille Patou

Lucky Light

Greatcoat Films

Quinn Titsworth

Ferencz Radnai

Toby Leary

Simon Oxley

Micheal Newton

Oriane Playner

Nadym Benbakar

Antonin Rubagotti

Salome Carlsen

Daniel Afonso

Lamine Diakite

Stéphanie Villey

Vlad Barin

CHEAT

Lee Delves

Island Records

UK Rap

Unknown T ft Knucks 'Right Hand' by Dir. Lx

Unknown-T-Ft-Knucks-'Right-Hand'-by-Dir.lx

Following last month's Private Valet, Larry June and Dir. Lx join forces on another punchy performance promo.&nbsp;Leaving London behind for the streets of Paris, we see June backdropped by iconic landmarks and hidden treasures alike, keeping the same understated, laidback&nbsp;performance style.Interweaved with beautiful cutaways of the city, the video looks absolutely gorgeous - thanks to DoP Henry Gill - and captures both the artist and the location in their best light.&nbsp;

France

Dayo Moshood

Henry Gill

Loup Brisson

Aymeric Long

Daniela Rotaru

Glassworks VFX

Larry June 'In My Pockets' by Dir. Lx

Larry June - In My Pockets (Official Video)

Jack Willoughby directs a riotous&nbsp;promo for rock duo Nova Twins.&nbsp;Opening with the artists pushing a trolley with a paint-covered bodybag - complete with writhing body inside - the video drops into several no-holds-barred performance setups, set against vibrant, primary colour backdrops.&nbsp;Equal parts glossy and gritty, Willoughby captures the high-energy vibes with frantic camerawork and a breakneck cut.&nbsp;

United Kingdom

Jack Willoughby

Talor Hanson

Melissa Massey

Kimane Erskine

Pol Gill

Rick Joaquim

Fabio Olgiati

Felix Wildey

Jordan Young

Louis Tarbuck

Nova Twins

Tom Goldser

Karol Cybulski

Rock

Nova Twins 'Antagonist' by Jack Willoughby

Nova Twins - Antagonist (Official Music Video)

James Fitzgerald directs an unlikely love story for Forest Blakk's Fall Into Me, when a shopping mall worker strikes up a relationship with an after-hours cleaner - who's half-human, half-wolf.With charming performances from his actors - and featuring Desmond Eastwood as the werewolf-esque main protagonist - Fitzgerald channels the playfulness of '80s teen comedies in this unusual&nbsp;romance - set in a convincingly US-style mall in Dublin -&nbsp;in his third collaboration with Blakk.&nbsp;&nbsp;DoP&nbsp;Burschi Wojnar balances saturated coloured lighting and camerawork&nbsp;with a more contemporary, glossy style, resulting in a polished, timeless aesthetic which suits the concept perfectly.[imgtoken data:1]&nbsp;

Ireland

James Fitzgerald

Grainne Dwyer

Burschi Wojnar

JJ Sullivan

Andrej Pacher

Jenny Owens

Andrea Williams

Aitana Silvana

Jeffrey Doyle

Leandro Arouca

Element Post

Cesar Suarez

Desmond Eastwood

Las Bandas Be Brave

Andrew Reid

Atlantic Records

Fiona Dwyer

Singer-songwriter

Forest Blakk 'Fall Into Me' by James Fitzgerald

Forest Blakk - Fall Into Me (Official Music Video)

Jack Willoughby directs a second promo for James TW, this time for the heartfelt Hopeless Romantics.&nbsp;Opening on a dark road in the middle of the night, an ambulance pulls up to the artist's side, with all signs pointing to some kind of tragic disaster...[imgtoken data:1]But things aren't all they seem, when one paramedic returns from the vehicle with a fancy change of clothes for James. They dress him up and then they send him on his way, looking more slick than they found him.&nbsp;It's another wardrobe change-focused concept for the director and the artist, following their&nbsp;collaboration earlier this year on the <a href="https://www.promonews.tv/videos/2021/04/19/james-tw-butterflies-jack-willoughby/70448" target="_blank">Butterflies video</a> - and one that will linger in the mind long after watching.&nbsp;

Lucy Miles

Danny Rumbleow

JP Garcia

Jake Loft

Kristiana Zhekova

Sam Crook

Moira Lam

Patricia Humm

Jules Ronan

Bailey Tom

Connor Coolbear

Electric Theatre Collective

Kelvin Chim

Ailsa Robertson

Kareem Adeshina

James TW 'Hopeless Romantics' by Jack Willoughby

James-Tw-'Hopeless-Romantics'-by-Jack-Willoughby

Chloe Hayward pays homage to iconic director&nbsp;Michel Gondry in her roller skating extravaganza&nbsp;for Public Service Broadcasting.&nbsp;Creating a visual dichotomy from the first frame, the contrast of dizzyingly vibrant costumes and gloomy post-industrial backdrops takes viewers on a hallucinatory trip through a choreographed fever dream.Evoking memories of classic Chemical Brothers&nbsp;and&nbsp;New Order&nbsp;promos, Hayward experiments with movement and colour,&nbsp;intermittently surreal and mesmerising with masterful flair.&nbsp;The video is an anachronistic dream that leaves an immediate impression - and a burning desire to hit the repeat button.[imgtoken data:1][imgtoken data:2][imgtoken data:3]

Chloe Hayward

Hugo Holford

Luke Goodrich

Howard Mills

Daniel Svilenov

Dimi Vakrilov

Kashmir Wickham

Anna Thompson

Piers Bartlett

Hannah Clark @ Metal Edit

Arthur Graham-Maw

Christian Parton

Emanate Studios

Sean Mayo

Dance

Indie

Public Service Broadcasting 'People Let's Dance' by Chloe Hayward

Public-Service-Broadcasting-(psb)-'People-Let's-Dance'-by-Chloe-Hayward

Georgina Cammalleri digs deep into the intricacies of British folk tradition, and sends Sports Team spinning into a&nbsp;Wicker Man-esque frenzy, in her video for Happy (God's Own Country).The song - it's the band's first since the release of their Mercury-nominated debut album Deep Down Happy - is a scattershot vision of Post-Brexit Britain, and Cammalleri uses that as the jumping-off point for an irreverent metaphor, transporting viewers back to a&nbsp;"Merrie" old England, that is really not merry at all.After a crop failure, things move quickly down a path where old superstition and rituals take control. And when you have a ritual, you generally need a sacrifical lamb. Or in this case, a bear.[imgtoken data:1]The band play their part in these proceedings with rumbuncious energy and vigour -&nbsp;led by uninhibited frontman Alex Rice as the on-his-uppers squire (ostensibly playing the Christopher Lee role in&nbsp;The Wicker Man) and keyboardist Ben Mack, playing the 'straw bear', who's purpose is to bring back good fortune.DoP Pieter Snyman&nbsp;creates a surreal, dreamlike energy to this fastmoving narrative&nbsp;through a heavy use of zooms and handheld camerawork, replicating the mood of the cult 1973 British film. And it all&nbsp;builds to a chaotic&nbsp;finale, as the band and the Morris dancers - led by the shamanistic Phoenix Man - and head towards a big bonfire for the final ritual.So if anyone asks you if you want to wear a Straw Bear outfit, you should definitely refuse.GEORGINA CAMMALLERI ON MAKING THE SPORTS TEAM 'HAPPY (GOD'S OWN COUNTRY)' VIDEO:What was the process after you heard the song? Did you want to make a&nbsp;Wicker Man-style video, and then started going deeper into British folk culture? Or the other way around?GC: When I listen to a song, I try to find a world that resonates with the band or the song, lyrically or musically. When I heard Happy, the idea of our small island – isolated post-Brexit and further isolated by the pandemic - came to mind.&nbsp;This idea of our world being reduced to our borough, village, street… made me think of that village-type mentality. It made me think of that song&nbsp;Village Green Preservation Society&nbsp;by the Kinks, as well as&nbsp;The Wicker Man,&nbsp;and how they receive an outsider (the detective). They’re all tongue-in-cheek observations of that British village mentality which drew me to it, especially as the band are also somewhat dry-witted and tongue-in-cheek, so tonally those worlds felt right.[imgtoken data:2]<blockquote>This idea of our world being reduced to our borough, village, street… made me think of that village-type mentality.</blockquote>Once I had found my grounding and setting, I started to look at how I could give it a twist or an angle to elevate it further. That’s when I began watching countless archive clips of English folklore traditions on the BFI database and also the documentary Arcadia by Paul Wright. People have asked me if I’m referencing Midsommar and to my shame, I haven’t seen that film!What is the origin of the Straw Bear character that Ben plays in the video? Is that actually a thing?During that research, I came across a quirky tradition from Whittlesea called the Straw Bear Festival. This was rooted to a 15th century agricultural practice called 'Plough Monday,&nbsp;which involved parading a man dressed in a straw costume to raise money around town before they end up burning an effigy of it. I thought it’d be interesting to add this to the story about what sacrifices are made in the face of a ‘bad harvest’; in our modern case, the bad harvest being Brexit and Covid.I saw the photos of the costume from this tradition and it looked iconic - strange but also quite amusing. I’d noticed that in previous Sports Team videos Ben was quite deadpan in his expression, which I found very funny. I thought it’d be amusing to put him in the costume because it’s so rurally outlandish and yet he’s so deadpan.So was a Straw Bear expert involved in making the ‘straw suit’ for Ben? &nbsp;I reached out to the Straw Bear Festival organisers to see if they could create this costume – thought it’d be a neat idea to have it properly, traditionally weaved. The main organiser was extremely helpful but declined into being directly involved, as they felt it would cause a stir in their village. Apparently, they had fought quite hard to re-instate the festival which was deemed pagan by the church and my treatment’s heavy Wicker Man reference would certainly 'reignite debate', in their opinion.[imgtoken data:3]<blockquote>I wanted to put Ben in the costume because it’s so rurally outlandish&nbsp;and yet he’s so deadpan.</blockquote>At that point I was reassured that idea was perfect for the song as the themes from ST’s lyrics were almost playing out in real life. But I was also slightly stressed not knowing who could pull off such an intricate costume made with flimsy straw. Luckily Kashmir Wickham came to the rescue and, with guidance from the Straw Bear organisers, was able to create it. We did find that various other countries around the world also have a similar tradition involving men in ‘straw suits’ and that it’s not unique to the UK.There’s the Morris dancing element - with Sports Team joining in, and looking like they know what they’re doing. How did you make that happen?I also noticed was how much Alex likes to move and perform. Rather than keeping it rooted in narrative alone, I thought finding a dance that belonged to this world would be good for Alex and&nbsp;the band, and would also inject the video with an energy that goes with the tempo but still keeps it in that folklore world.I sent about 20 emails to various Morris sides in London and only two got back to me. The Phoenix Morris group [based in Rickmansworth] were so generous and game for anything, so they became part of our team. Then the band learned the steps via Zoom before the dress rehearsal. There was a moment during the shoot when we had finished a take of the dance and we kept saying&nbsp;“Cut” -&nbsp;but they all kept dancing, as if they had been possessed by the spirit of Morris.[imgtoken data:4]<blockquote>We said “cut”&nbsp;but they all kept dancing -&nbsp;as if they had been possessed by the spirit of Morris.</blockquote>Where did you shoot the video, and what was the key to getting everything you needed for the storyline?We shot the video in Amersham and in a charming place called The Chiltern Open Air Museum where they have medieval barns, cottages and a small church kept and preserved there. The locations were perfect because they struck that right balance between an arcadia feel against that small-village mentality – it felt very&nbsp;Wicker Man.Is this a comedy, or a horror – or something else entirely?Depends how much it made you chuckle… I’d say it’s a dark folk comedy.&nbsp;

Georgina Cammalleri

Lucy May Miles

Monica Georgieva

Pieter Snyman

Ethan Lodge

James Taylor

Conrad Russell

Louise Burhai

Matthew Prickett

Adam Clarke

David Knight

Sam Knight

Alternative

Sports Team 'Happy (God's Own Country)' by Georgina Cammalleri

Sports-Team-'Happy-(god's-Own-Country)'-by-Georgina-Cammalleri

Zohar Dvir directs a captivating animated promo for Teddi Gold's Thought Bubbles.&nbsp;Conceptualised in a bold, vibrant and lo-fi style, the video is a perfect match to the bubblegum pop soundscapes, and has a unique charm that permeates every frame.&nbsp;Balancing on the edge of surrealism and kid's TV animation, the colour palette of pinks, blues and yellows creates an otherworldly yet universally appealing aesthetic.[imgtoken data:1]&nbsp;ZOHAR DVIR:<blockquote>The attempt to merge Teddi's&nbsp;world with my own was an exciting challenge.</blockquote>“When Teddi Gold and I discussed her idea behind Thought Bubbles, she spoke of the feeling of being unable to reach a loved person. My concept behind the music video revolved around a character that is present in her absence, and characters based on Teddi and her cat Babou that can't reach her."I used the theme of bubbles and bursting bubbles to represent the process of waking up from fantasy to reality. The boundary between the two blurs as the bubbles start carrying away everything that was left behind."The whole aesthetic is intended to be fun and colourful in accordance to Teddi's music. The attempt to merge her world with my own was an exciting challenge that resulted in a piece that manages to represent us both.”[imgtoken data:2]TEDDI GOLD:“I’m obsessed with Zohar’s work - I loved her sense of surrealism mixed with humour while simultaneously tackling larger questions about human existence. I strive to do this in my own work, and so in a strange way I felt like we were kindred spirits who are trying to accomplish similar things, but through different mediums."Thought Bubbles is a song about wanting deeper connection and I feel that Zohar really captured the essence of what the song is about. I am excited it’s now in the world, and I am thankful I found Zohar because we will definitely be collaborating on more projects down the line!"

United States

Zohar Dvir

Teddi Gold 'Thought Bubbles' by Zohar Dvir

Teddi Gold - Thought Bubbles (Official Video)

Royal Blood come roaring back, with a suitably powerful visual accompaniment to the rousing, very catchy&nbsp;Trouble's Coming by Lx.Combining both performance and elements of narrative, Lx draws upon the band's visual history to make something fresh. So there's a sketched storyline involving with a brooding threat of violence - and involving the RB boys Mike and Ben finally setting off in their vintage Cortina GXL. That's blended with a performance by the duo which is slick and stylised - and, crucially, it's as viscerally&nbsp;engaging as the narrative.&nbsp;&nbsp;In a departure from his usual stamping ground of hip hop and grime, Lx shows that his strength in delivering charismatic performances, within a framework of strongly art directed and VFX-enhanced set-ups translates extremely well for the Brighton-based duo's banging rock tune. No trouble at all.&nbsp;&nbsp;

Andy Roberts

Palma Derzsi

Olan Collardy

Kate Eccarius

Salvador Gomes-lopez

David Hamilton

Shiv Ashman

Jo Lewandowska

Okay Studio

Jonny Tully

Big Buoy

Bravespark Media

Jen Ivory

Warner Records

Gary Coogan

The Quarry

Denova Media

We Are Covert 

Royal Blood 'Trouble's Coming' by Dir. Lx

Royal Blood - Trouble's Coming (Official Video)

Gemma Yin directs a mesmerising and&nbsp;innovative visual for the MGMT remix of Django Django's Spirals.&nbsp;For the video, Yin teamed up with creative developer Pierre Tardif, who used his own funky generative coding to create CG dreamscapes based on visual patterns including, yes, spirals. The code can also be rewritten to work as a live tool with performance optimisation and sound reactivity.&nbsp;Effortlessly trance-inducing, the coruscating lights and&nbsp;kaleidoscope of colours are an outstanding interpretation of the music. In pushing the boundaries of how we interact with new technology and techniques, Yin has created something universal and timeless.&nbsp;

Gemma Yin

Pierre Tardif

Art Rock

Django Django 'Spirals (MGMT Remix)' by Gemma Yin

Django Django - Spirals (MGMT Remix) (Official Video)

Seamus Fogarty gets a taste of the high life, in&nbsp;Jack Barraclough's video for Johnny K.&nbsp;Living out in the country in a massive residence, Fogarty fully embodies his character, a David Cameron-inspired snob who enjoys nothing more than celebrating how brilliant he is.&nbsp;He has a published biography, a book club attended by fellow high-class chums and his own personal violinist. He's living the dream... until he isn't.&nbsp;Things inevitably come crashing down, with paparazzi swarming upon him in a surreal third act, shot in a suitably frenzied and off-kilter style.&nbsp;

Jack Barraclough

Gil Kolirin

Quinn Skelton

Tom Turley

Ella Violetta

Quinton Faulkner

Delilah Blakeney

Caroline Morin

Wash

Domino Records

Folk

Singer songwriter

Seamus Fogarty 'Johnny K' by Jack Barraclough

Seamus-Fogarty--'Johnny--K'-by-Jack-Barraclough

How to&nbsp;make a video that transcends the limitations of lockdown? Bree Runway and Gemma Yin shows exactly how its done with this brazenly enjoyable video for Damn Daniel.It's a&nbsp;collaboration in every sense of the word, with Yin bringing her animation and VFX skills to a shoot that had to be self-shot by the London-based artist, and her US-based guest artist Yung Baby Tate. But as everyone has done their jobs so well, it is really hard to tell that it was made under these conditions at all. This is brilliant, very much on its own merits, and fits perfectly into the&nbsp;increasingly impressive canon of Bree Runway videos.As you would expect, Bree Runway gives a sizzling performance, characteristically feisty and sexy. She's hypnotic - a force of nature. And as producer Sandra&nbsp;Spethmann points out, Bree brought that energy to the whole production. "We were blessed to be working with Bree who is not only an incredible artist and performer but also a hugely positive force in terms of making things happen," she says. "She can be credited as HMU, Stylist, Choreographer and Artist on this video."Bree was sent the best equipment possible to shoot with in a domestic situation. But it was also the experience she has had of making her own videos a few years ago which stood her in good stead here. Then Yung Baby Tate sent over her own, lesser quality footage, from her own home.Then it was Gemma Yin's time to do what she has been doing so well for a while, and come into her own. And she frames everything&nbsp;into an '80s-inspired neon dream that fits like a glove around Bree's wardrobe, integrating Yung into screens, and sunglasses, that merges seamlessly into her sexy 'classic MTV' world. Its retro with a twist, and it is also completely Bree Runway...&nbsp;[imgtoken data:1]&nbsp;

Hettie Griffiths

Anique Cox

Bree Runway ft Yung Baby Tate 'Damn Daniel' by Gemma Yin

Bree Runway, Yung Baby Tate - Damn Daniel (Official Video) [Quarantine Edition]

Gemma Yin takes inspiration from Andy Warhol's factory era in her video for Jessie Ware's Ooh La La.&nbsp;Evocative of a sexually charged 1980’s city scene, the video is a richly nostalgic montage of ‘cutout’ style imagery, which helps unravel the narrative in a fresh and exciting way.&nbsp;A low frame rate and a tactile aesthetic with visible imperfections gives the animation a nostalgic sensibility.

Jessie Ware 'Ooh La La' by Gemma Yin

Jessie-Ware-'Ooh-La-La'-by-Gemma-Yin

Gemma Yin's command of graphics, animation and mixed media has been a much-valued talent for a while now, and in her new project&nbsp;for New Rules she fuses those graphic skills with performance footage of the Irish boyband.&nbsp;The result is an&nbsp;excellent, and surprisingly moving video for their song Pasta.As the lyrical content touches&nbsp;upon the issues of mental health and self-image, within the confines of a love song, the video uses plenty of split-screen to cover the gamut of performance, narrative and a telling use of social media graphics.The strength of the piece is the constant fluidity of those split screen images. It's not dissimilar to the style of a classic movie or TV title sequences of a certain period, but it works beautifully&nbsp;here.&nbsp;&nbsp;&nbsp;&nbsp;

Paolo De Batista

Nathalie Pitters

Ross Dixon

Helio Ribeiro 

Phoebe Anne Harris

Giovanna Balivo

Shiobhan Ashman

New Rules 'Pasta' by Gemma Yin

New-Rules-'Pasta'-by-Gemma-Yin

Klaas Diersmann tells a supernatural-edged love story&nbsp;set in spectacular Irish landscapes for Twin Atlantic.The Glasgow band's lead singer&nbsp;Sam McTrusty plays the male half of a troubled relationship in which his partner is lured by the strange pink neon shapes&nbsp;that float around the lush Kildare countryside. Diersmann's integration of these alien lights and shapes is brilliantly done through practical effects and post VFX is brilliantly done to give the video its attractively ethereal atmosphere.“After an initial chat with Klaas, I knew he understood the vision for the video instantly," says McTrusty.&nbsp;"I was blown away by the remote beauty of Kildare, Ireland, and it only added to the mystique.”

Sandra Spethmann

Producer

Videos featuring Sandra Spethmann

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