Service Producer

Robert Smyth

A big summer hit deserves a big summer video and Henry Scholfield has certainly delivered with this one for Dua Lipa.In New Rules, Dua needs to get through the difficult end of relationship with an unsuitable boyfriend, told in frank terms, with an empowering end result. Scholfield has captured this spirit with a brilliant updating of classic musical filmmaking and essentially doing what he does best.Shot in Miami, this is a beautifully designed, cast&nbsp;and styled production number in three acts, with on-point choreography&nbsp;and continually inventive camerawork. It combines the spirit and look of &#39;50s Americana with a fresh, whipsmart attitude. And flamingos.And of course the camera loves Dua so much, she can cope admirably with being the central figure in a large ensemble. Having worked together on her video for Lost In Your Light, the singer has said &quot;&rsquo;[Henry] does really cool work with choreography. He&nbsp;just has such brilliant ideas.&rdquo;In fact, it looks like the director who has done some great work with Stromae in the past few years, has found a thrilling new muse.&nbsp;

United Kingdom

Henry Scholfield

Campbell Beaton

Caviar

Katie Dolan

Heavy Pictures

Trevor Wineman

Jules Barraclough

Lisa Gigliotti

Teresa Barcelo

Sam Burnett

Lilly Keys

Lorenzo Posocco

Javi Martinez

Karina Del Bel

Mila Gonzalez

Framestore

Simon Bourne

Katie Rhodes

Alistair Ford

Ben Stell

James Rose

Cut+Run

Alex Burford

Kirdis Postelle

Warner Bros

Dua Lipa 'New Rules' by Henry Scholfield

Dua Lipa - New Rules

Promonews Podcast

Robert Smyth

Service Producer

Videos featuring Robert Smyth

2017 (1)

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