Gaffer

Riaz Ahmed

Teenage love fails to run smoothly in Ethan &amp; Tom's excellent take on a high school musical for Tendai.A frosty moment between Tendai and his girlfriend - played by&nbsp;Sephora Parish - is played out in the halls of a London school, in a series of well-crafted sequences that involve a sizeable supporting cast.It's of a piece with the directing duo's facility with experimental camera techniques, with a constantly moving camera, which ends up rotating around the couple.But this is also arguably Ethan &amp; Tom's most sophisticated video so far in terms of execution, with an element of dramatic tension and a proper pop video feel in terms of scale and look. A real step-up for the talented directing duo.

United Kingdom

Ethan + Tom

Theo Hue Williams

Academy Films

Elena Argiros

Ty Hack

Maggie Curwin

Fraser Rigg

Rupert Hornstein

Matt Allsop

Elena Isolini

Dolly Milkes

Connor Coolbear

Oliver Whitworth

Electric Theatre Collective

Kodak

Mouthpiece

Nicola Sheppard

Sephora Parish

Tendai ‘Ughh… Parent’s Evening’ by Ethan & Tom

tendai - Ughh Parents Evening

Candice Lo creates a joyous moment of freedom with Olivia Dean, for the singer's delightful Dive.There's a charming simplicity about this video which strikes a chord with the mood of the song - and makes the most of Olivia Dean as a person and performer. And it looks like it was achieved in just two shots.Firstly, Olivia emerges from a village coffee shop, and conveys her blissful mood directly to the camera as she walks. Then it changes to a wide-open deserted beach. The camera flies free but still engages with Olivia, who now in full pelt, running towards the waves. You sense the joy is real, and that means everything.&nbsp;&nbsp;

Ella Marafini

Olivia Jessop

Simone Beyene

Candice Lo

Cara Mills

Connie Meade

Colum Ewart

Niomi Collins

Will Willis

Liam Reardon

Kane Klendjian

Shamara Roper

Emily Engleman

Leah Burton

Final Cut

Megan Lee

Soul

Olivia Dean 'Dive' by Candice Lo

Olivia-Dean--'Dive'-by-Candice-Lo

Jocelyn Anquetil directs a whimsical promo for the return of Archie Marshall, aka King Krule.&nbsp;The video for Seaforth opens with a montage of sleeping faces, including Marshall's own, before the illusory setting is washed away in a dusty haze. There is the dreamlike sensibility of a number of previous, supercool King Krule clips - but what follows in Seaforth is a definite sea-change.From Archie pondering the world on a sandy beach and in his country cottage, the focus switches to two Labrador dogs - mother and cute puppy -&nbsp;and their encounters with the human world. And the absurdity of it - cute pets in a King Krule vieo - is what makes the&nbsp;viewing experience so fun.&nbsp;Shot in&nbsp;both HD and lo-fi Mini DV, the video has a random, nostalgic aesthetic, and makes very good use of dog footage. We can only suspect that the experience on-set wasn't quite as laidback and charming as the final result...[imgtoken data:1]&nbsp;

Hugo Harris

Sarah Adewunmi

Sarah Banks

Suz Walsh

Jocelyn Anquetil

Pulse Films

Nnena Nwakodo

Joshua Loftin

John Morris

Jonny Stillwell

Stuart Went

Sara Faulkner

Homespun

Jonny Tully

CHEAT

Greedy Goons Ltd

Lou Webb

Terris Grisdale

Scott Wright

XL Recordings

Singer songwriter

King Krule 'Seaforth' by Jocelyn Anquetil

King Krule - Seaforth

Nia Archives takes a contemplative walk through late-night London, in the video for So Tell Me...Co-directed by Dan Emmerson and the artist herself, the video intercuts the gentle performance section with a series of slow-shutter vignettes, depicting the complex relationship between a young couple.&nbsp;Showing their lives in separate (yet interconnected) scenes, the video hints at the bond between them, which is confirmed at the end of the video when they detach from their different groups of friends to finally meet up.The bittersweet, romantic&nbsp;concept is beautifully executed, with the frantic cinematography reflecting the contrast of the track - a jungle beat set against melancholic melodies.&nbsp;Wonderful work.&nbsp;

Dan Emmerson

Nia Archives

Rowan Mackintosh King

Somesuch

Maëva Demurger

Andre Reid-McKinley

Keaton Williams

Thom Neal

Pete Wade

Jack Ainsworth

Jake Gerrard

Yusif Al-Karaghouli

Roxanne Farahmand

Jamie Alexandra Judd

Tasnim Nahar

Ben Crook

Harriet Cawley

Tim Smith

No.8

Charlie Morris

Alt Jungle

Nia Archives 'So Tell Me…' by Dan Emmerson & Nia Archives

Nia Archives - So Tell Me…

A young maid finds herself at a crossroads, in Maxim Kelly's mesmerising promo for Ethel.&nbsp;Waiting hand and foot on a slightly surreal family, we see the main character run errands and try to stay out of the way, as the father figure&nbsp;lip-syncs to the track, getting oppressively close to her wherever she tries to escape to.&nbsp;Ending with a climactic dance in the living room - performing to the awkwardly apathetic parents and daughter - the video is haunting and contemplative, echoing films from French and Korean arthouse cinema. A subtle manipulation of the textures of the image at certain points also heightens the surreality of the concept, which creates an unnerving atmosphere.[imgtoken data:1]“Initially I thought Ethel should be the main character and do the dance at the end, and I always had this image from this French film called My American Uncle, where it’s like a little girl standing up at a table," Kelly explains.&nbsp;"I originally had that image in my head for a rap video, but it didn’t really make sense to the song. I wanted this to feel more like surreal so then as I started finding more imagery. It kind of transpired that maybe the maid was the more interesting character.”

Syd Harmony

Ginny Kerr

Myana Van Cuijenborg

Dave Frost

Lewes Bridson

Marianthi Hatzikidi

Maxim Kelly

Sam Katz

Caviar

Ollie Ford

Eleri Evans

Sacchin Chande

Phillips Nortey

Milo Brown

Arran Green

Elena Diaz

Vid Price

Trim Editing

Tom Mangham

Black Kite Studios

Stephen Harakis

The Murder Capital 'Ethel' by Maxim Kelly

The Murder Capital - Ethel (Official Video)

Ethan + Tom direct a terrific 25-minute live film for Jeshi.Encompassing several tracks from his new LP Universal Credit, the video sees the artist in an empty office block, performing alongside musicians&nbsp;Tagara, Eardbuds, Wonky Logic and Loner Muaka.The live performances are creatively and intricately staged, and the guest musicians are interwoven into the concept by appearing as office workers, replacing computers and keyboards with their instruments.&nbsp;

Sebastian Chan

Ellie Rimmer

Isabella Culver

Ed Pearson

Rosie Owen

Chris Cole

Tamia Diaz

Tanmoye Khan

Tina Khatri

Because Music

Jeshi 'Bad Day At The Office' (Live) by Ethan + Tom

Jeshi-'Bad-Day-At-The-Office-(live-Film)'-by-Ethan-+-Tom

Ethan + Tom direct an introspective promo for Tendai's&nbsp;Time In Our Lives, where we see a man editing&nbsp;film on an old Steenbeck, taking great care of the material as he watches back the negatives and cuts with trained precision.&nbsp;A sense of yearning nostalgia is created by touching upon&nbsp;the physical traditions of moving image production, whilst hinting at a love story gone astray in a tender performance vignette.&nbsp;The video is refreshingly multilayered and clever in its concept, visualising 'time gone by',&nbsp;not only in a single narrative&nbsp;but by offering snapshots of near-antiquated technology and the traditions that are gradually being lost to&nbsp;the passing of time itself.Great work from the director duo, who won at the UKMVAs&nbsp;this year for their video for Wu-Lu's&nbsp;Ten.&nbsp;

Liam Wallace Cook

Laura Manners

Jess Horne

Will Wills

Daniel Brewster

Tendai 'Time In Our Lives' by Ethan + Tom

Tendai--'Time-In-Our-Lives'-by-Ethan-+-Tom

Sasha Nathwani launches a new phase of his music video directing career with this scintillating showcase for Tamil-Swiss singer-songwriter Priya Ragu, which combines elements of South Asian cinema and Kill Bill in a eye-catching style the director dubs 'Tamiltino'.Having celebrated&nbsp;South Asian fashion and culture in her previous videos, the video for&nbsp;Adalam Va! - which&nbsp;translates loosely as Let’s Dance -&nbsp;raises the bar in terms of visual elegance, choreography and pure physicality,&nbsp;with Priya mastering an eye-catching array of intense martial arts moves and energizing dance routines, created by the choreographer Supple Nam.The eye-popping action and performance elements also dovetail wonderfully within the striking splendour of&nbsp;Strawberry Hill House &amp; Garden, a place&nbsp;that is also clearly influenced by subcontinent architecture.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[imgtoken data:1]Adalam Va! is a most vibrant cocktail of electro-pop and soul-stirring South Indian sonics, with Priya’s voice rising like a beacon of positivity. “Adalam Va! is about hope in the darkest of days," she says. "It’s about the fresh energy that emerges out of these times. We wanted to express that feeling through this song and to get everyone on the dancefloor!”And Nathawani's well constructed visual captures the essence of the track with admirable wit and timeless cinematic glamour.“I’ve wanted to work with Priya for a while now," says the director. "This Adalam Va! video was the perfect opportunity. Working collaboratively with Priya and Japhna Gold, we crafted a narrative inspired by classic Tamil films from the 70s and 80s starring Indian film legend Rajinikanth, and fused this with the cinematic flair of Tarantino, coining this combination of styles: TAMILTINO.[imgtoken data:2]"The video tells the story of a Kill Bill-inspired character played by Priya, that liberates a gang of youths enslaved by an evil villain, freeing them through the encouraging chorus line Adalam Va which means Come and Dance."Priya really threw herself into the physical challenge of this video, working closely with choreographer and fight supervisor Supple Nam, she learnt how to use a silambam stick, a South Asian martial arts weapon, alongside numerous dance sequences, inspired by South Asian choreography.”

Sasha Nathwani

Manoela Chiabai

Joshua Noon

Smera Kumar

David Wright

Isusko Garcia

Gary Kent

Joshua Dadson

Felix Wildey

Ciaran Beale

Jake Hunte

Natalie Wilkins

Daniela Alves

Supple Nam

Blaine Pearson

TenThree

Hands London

Kirstin Cruickshank

Warner Records

Priya Ragu 'Adalam Va!' by Sasha Nathwani

Priya Ragu - Adalam Va! (Official Video)

Katie Burdon directs a contemplative promo for Bonnie Kemplay.&nbsp;Contained in the four walls of her bedroom, we see the artist contemplate life and past relationships, as she practices self-care and waters her houseplant.&nbsp;Watching memories back on an old TV, the anachronistic vibes perfectly suit the grungey alt-pop sound, and the climactic, neon-tinged ending adds an abstract vibe to the concept.[imgtoken data:1]&nbsp;

Phoebe Platman

Katie Burdon

Lexi Kiddo

Owaian Morgan

Medb Riordan

Afzal Robanni

Harry Coleman

Gordon Wong

Mel Chatelet

Chloe Rose

Tamara Ishida

Assembly Rooms

Karol Cybulski

Dirty Hit

Bonnie Kemplay '19' by Katie Burdon

Bonnie-Kemplay-'19'-by-Katie-Burdon

Shygirl inhabits an icy dreamworld in&nbsp;Yasser Abubeker's promo for Firefly.&nbsp;The ethereal video moves at a gentle pace, blending a sense of Noughties nostalgia with contemporary flair.&nbsp;Centred on&nbsp;understated performance and&nbsp;otherworldly art direction, the video is deeply hypnotic and transcendent, lingering&nbsp;in viewers' brains long after watching it.&nbsp;&nbsp;

Patience Harding

Oscar Wendt

Nell Kalonji

Yasser Abubeker

Izzy Graham

CEBE Studio

Claire Burman

Jack Green

Ben Benayo

Dominika Besińska

Virginie Moreira

Porsche Poon

Sam Taylor Edwards

Ali Gill

Shygirl 'Firefly' by Yasser Abubeker

Shygirl - Firefly (Official Video) Midnight Edition

Ethan + Tom direct an introspective promo for up and coming London-based artist tendai.&nbsp;The video builds upon the director duo's trademark eclectic style, mashing together live action footage with stock imagery and vintage&nbsp;home video cutaways.&nbsp;The use of projection and bold colour in the cinematography elevates the visual, which is contained in its location but unrestrained in its aesthetic.&nbsp;

Riaz Ahmed

Gaffer

Videos featuring Riaz Ahmed

2023 (4)

2022 (8)

Popular content

Is this your profile?

Feedback

Latest Videos