Director of Photography

Pierre Edelmann

Directors Junta and&nbsp;Adrian Moyse have joined forces to create this trip into&nbsp;dark, microscopic worlds for&nbsp;Son Lux&#39;s Breathe Out.Marked by particularly poignant sequences of a baby that has yet to be born&nbsp;- somewhat&nbsp;reminiscent of 2001: A Space Odyssey&#39;s Starchild&nbsp;symbol&nbsp;- the video sees cells divide and massive&nbsp;chromosomes parade past. Liquids morph to the vibrations of the&nbsp;music, and eventually, the child&#39;s soft, fragile skin turns earthy and coarse, before cracking under pressure from within...&nbsp;

Junta

Adrian Moyse

Junta Films

Nicolas Lexa

Gregory Dauman

Lancelot Jamois

Serge Bastien, Pierre Corvasier, Josselin Delas

Hugo Lemant, Antonio Lizzio

Nicolas Guibert

Mikros

Julien Vallet

Charlotte Brisbarre

Elsa Manunta

Son Lux 'Breathe Out' by Adrian Moyse & Junta

Son-Lux-'Breath-Out'-by-Adrian-Moyse-&-Junta

Serving as the follow up to Le Youth&#39;s breakout song &#39;C O O L&#39;, comes &#39;R E A L&#39; accompanied by a really quite cool Paris-set video directed by Yoni Lappin.

Yoni Lappin

Camille Boulay

Balthazar Lab

Jeanne Dekonink

Mariana Padilla

Izzy Curry

Jason Wallis

Electric Theatre Collective

James Drew

Estelle @ M+P Models

OB Management

Elizabeth Doonan

Sony Music

Le Youth 'R E A L' by Yoni Lappin

Le-Youth-'R-E-A-L-'-by-Yoni-Lappin

<a href="http://vimeo.com/91586954" target="_blank">Baby Gangster</a> director Luke Monaghan delivers an original twist on the love triangle scenario in his promo for Sam Smith&#39;s Leave Your Lover.&nbsp;Luke&#39;s sensitive portrayal - with a surprise ending - compliments the delicate ballad perfectly with some sublime photography&nbsp;from&nbsp;Pierre Edelmann...Luke is newly signed to Arts &amp; Sciences in the US for commercials and music videos.&nbsp;

United Kingdom

Luke Monaghan

Arts & Sciences

Paradoxal

Laure Salgon

Mal Ward

Marc Marrie

Gaetan Rousseau

Pierre Cazenave Kaufman

Greg Scruton

Arcade Edit

Gregory Reese

The Mill

Forest Finbow

Lionel Rocques

Alexis Gravohac

Maxime Gallet

Ewa Wohn

Elizabeth Davis

Héloïse Noé

Sarah Reygate

Margaux Jalouzot

Lucille Durez

Lola Osorio

Singer-songwriter

Ballad

Sam Smith 'Leave Your Lover' by Luke Monaghan

Sam Smith 'Leave Your Lover'

Rapper&#39;s delight in this rap fantasy to real-life promo. Like any boy Rejjie dreamed of balling during the mandatory school trip to the French capital.&nbsp;Unlike every other school kid his meteoric rise in the rap game has created a self-fulfilling prophecy,&nbsp;a&nbsp;story retold by Jamie Delaney. With a real European vibe throughout, further&nbsp;emphasised by the streets of Paris, juxtaposition reigns as&nbsp;Rejjie channels street culture meets high fashion, Hermes meets La Haine.Although on the surface the latest collaboration seems far from similar to the adventurous &quot;<a href="https://www.youtube.com/watch?v=o-3q0e-ZRsg">Lost In Empathy</a>&quot; promo, the fundamentals are all the same. Style at the forefront, or rather, stylishly exploiting Rejjie in&nbsp;his environment. Whether he&#39;s in the countryside or the city the performance exudes confidence,&nbsp;it&#39;s easy to see that these two Irishmen bring out the best in each other.&nbsp;Having recently signed to Somesuch &amp; Co&nbsp;Jamie is on a high. We caught up with him as he explained his thoughts behind style, why Paris made sense and his&nbsp;interpretaion of Rejjie&#39;s lyrics. Luke Tierney: Having worked with Rejjie before did you know you would collaborate again?Jamie Delaney:&nbsp;I knew Rejjie wanted to do something, but I didn&#39;t know when, where or how. I was meant to do something a few months prior to shooting this video but it fell through. Your first project with Rejjie was shot in the wilderness, was it a conscious choice to portray him in a city environment?Yeah because of the first video being shot in the wilds I really wanted to do this one in an urban environment, just to flip it out, the lyrics made a city seem a natural place to set it.&nbsp;What influenced your decision to shoot in Paris?It&#39;s about a kid on a school tour, who is day dreaming about living his rap fantasy so for this we needed to set it somewhere outside the UK and Ireland.&nbsp; The story circles around a then and now situation, how did you come up with the concept?The concept of the video is built around the lyrics of the track, which in a tongue and cheek way, are quite boastful. They play and subvert the typical clichéd lyrics in rap music.&nbsp; With the video I wanted to play with this idea, juxtaposing a montage of scenes from classic rap videos, with the reality of the character&#39;s real life, which is a teenage kid on a school trip in Paris. He spends the entire time creating an alternate reality, where he plays out his rap fantasy, balling it in Paris.&nbsp; How important is styling to you? It seems to play an important role within your projects with Rejjie.Styling is really important, the characters having the right look is paramount, I think it can really make a character and a video stand out. People always remember the unusual print or the cool jacket, but I don&#39;t like to go over the top with it, styling always has to fit with the character in a natural honest way, the artist should feel comfortable.&nbsp; &nbsp;* Check out Luke Tierney&#39;s blog,&nbsp;<a href="http://www.wordischeap.wordpress.com">Word Is Cheap</a>, or his Twitter <a href="http://www.twitter.com/wordischeap">@wordischeap</a>, for more thoughts on his favourite music videos.

Jamie Delaney

Sarah Boardman

Keith Nally

Soixante Quinze

Rejjie Snow 'Snow (My Rap Song)' by Jamie Delaney

Rejjie Snow - "Snow (My Rap Song)" (Official Music Video)

Saddle up... Clemens Habicht&#39;s promo for Mike Mago&#39;s house stormer The Show sees a bike seat come to life and fall in love with its owner&nbsp;in a erm, very&nbsp;amusing way...

Clemens Habicht

Alexa Marie-Jeanee

Pierre-Edouard Joubert

Mathematic

Ministry of Sound

Caroline Clayton

Mike Mago 'The Show' by Clemens Habicht

Mike Mago - The Show (Official Video) (Ministry of Sound TV)

<a href="http://www.promonews.tv/2012/12/13/the-bewitched-hands-the-law-of-walls-by-valentin-adam/bewitched-hands-the-law-of-walls-by-valentin-adam/" rel="attachment wp-att-57486"><img src="http://www.promonews.tv/wordpress/wp-content/uploads/2012/12/Bewitched-Hands-The-Law-of-Walls-by-Valentin-Adam.jpg" alt="Bewitched Hands &#039;The Law of Walls&#039; by Valentin Adam" width="640" class="alignright size-full wp-image-57486" /></a>

<a href="http://www.promonews.tv/2012/12/13/the-bewitched-hands-the-law-of-walls-by-valentin-adam/bewitched-hands-the-law-of-walls-by-valentin-adam2/" rel="attachment wp-att-57487"><img src="http://www.promonews.tv/wordpress/wp-content/uploads/2012/12/Bewitched-Hands-The-Law-of-Walls-by-Valentin-Adam2.jpg" alt="Bewitched Hands &#039;The Law of Walls&#039; by Valentin Adam2" width="640" class="alignright size-full wp-image-57487" /></a>Valentin Adam injects a dash of Barbarella, a pinch of The Clangers and a sprinkling of French surrealism into this wonderful oddity for The Bewitched Hands. Strong retro visual style is the flavour of the day and it's got a suitable mad narrative to accompany it. The lovely art direction comes not only from Valentin (an art director and graphic designer as well as a director, who opened his own studio Playground Paris in 2012), but also from the band themselves.


The Bewitched Hands (Savoir Faire / Sony Music)
Director: Valentin Adam (Playground Paris)
Production: Henry de Czar
Producer: Amandine Le Drappier
DOP: Pierre Edelmann
Art direction: Playground Paris &amp; The Bewitched Hands

http://www.youtube.com/watch?v=aoJLOjwPHj0

Valentin Adam (Playground Paris)

Amandine Le Drappier

The Bewitched Hands 'The Law of Walls' by Valentin Adam

Pierre Edelmann

Director of Photography

Videos featuring Pierre Edelmann

2016 (1)

2015 (1)

2014 (1)

2013 (2)

2012 (1)

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