Creative Director

Phi Hollinger

The second NERD video &ndash; or &#39;Tutorial&#39;&nbsp;&ndash; directed by Scott Cudmore and Todd Tourso. Like the first it centres on phenomenal dancer Mette Towley, but the video for 1000 is more controversial, diving headlong into the polarised politics of the United States.&nbsp;Clearly influenced by the work of Arthur Jafa - the great Jay-Z 4:44 video, for example - and Beyoncé&#39;s Formation, it starts with clips of news footage - clashes between white nationalists and left-leaning protesters - in a seemingly&nbsp;unmediated way.&nbsp;There follows&nbsp;a break in the track to include a monologue by Mike Tyson at his boxing peak.Thought-provoking stuff, although it may not be entirely clear what message we&#39;re supposed to take from this Tutorial. &nbsp; &nbsp;

United States

Todd Tourso

Scott Cudmore

Good Company

Brian Welsh

Jonathan Lia

Stacey Thiel

Malik Sayeed

JaQuel Knight

Brandon Mendez

Mette Towley

Shirley Kurata

Olive Meyer

Tina Martinez

Taylor Ward

Dave Hussey

Company 3

Andrew Illson

Lock It In

NERD & Future '1000' by Scott Cudmore & Todd Tourso

N.E.R.D & Future - 1000 (Video)

&#39;Tutorial No.1: Lemon&#39; begins with Rihanna shaving the head of dancer Mette Towley. After that, the video heralding the return of Pharrell Williams&#39;s band N.E.R.D. (with Ri-Ri) is all about Towley.Todd Tourso and Scott Cudmore direct Towley&#39;s riveting performance,&nbsp;in contrasting sequences shot in LA and New York. And it&#39;s photographed&nbsp;by&nbsp;Malik Sayeed, and choreographed by&nbsp;JaQuel Knight, both veterans of Beyoncé&#39;s Formation video.&nbsp;

Bryan Norvelle

N.E.R.D. & Rihanna 'Lemon' by Todd Tourso & Scott Cudmore 

N.E.R.D & Rihanna - Lemon

Promonews Podcast

Phi Hollinger

Creative Director

Videos featuring Phi Hollinger

2017 (2)

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