Stylist

Natalia Glow

Ama Lou self-directs the&nbsp;promo for Same Old Ways, where contrary to the title of the song, tradition gets a welcome makeover.&nbsp;In the video - made in collaboration with The North Face -&nbsp;we follow the induction of two inner city kids (Ama&nbsp;and her friend) on their first day of boarding school. At the start, the viewer is set up to anticipate the worst for the pupils as they enter a daunting environment. But instead, they are welcomed with open arms, having a great time taking&nbsp;part in some classic old English boarding school activities.&nbsp;Excitable and celebratory,&nbsp;the video - shot by Ama's sister Mahalia John - is full of feelgood vibes, and the breathtaking setting is an excellent location for the camaraderie to ensue.&nbsp;

Katie South

Mikael Nakkas

Ama Lou

Jake Parker

Daisy Haddigan

Kid From Space

Hanan Cher⁣

Nathan Ford

Mahalia John

Sam Hunt

Rowan Mackintosh King

Fintan O'brien

Hannah Jel

Dean Marshall

Ollie Lemmings

Sam Johnson

Jack Sands

Apollo Wilson

Britini Campbell

Alesha Williams

Mdhamiri Á Nkemi

Caroline Morin

Wash

Interscope Records

Ama Lou 'Same Old Ways' by Ama Lou

Ama-Lou--'Same-Old-Ways'-by-Ama-Lou

Having directed a bunch of lighthearted&nbsp;videos for the loveably large Big Heath, Henry Oliver has brought us the Cambridge rapper's story so far for Too Big - his first since joining the roster at Burning Reel.&nbsp;Oliver takes us back to the moment of Big Heath's birth - fully formed, as the fun-loving lad with an appetite for fun and cake.It follows the success of the videos for Biggy, Pablo and&nbsp;Plan, where the director bring us comedic set-ups with a touch&nbsp;of lo-fi&nbsp;VFX to show off Heath's charismatic, larger-than-life persona."I’m a director who doesn’t take himself too seriously," says Oliver. "I enjoy creating content to make people laugh and cringe - at the same time hopefully." And Too Big is a good example of the Oliver style.&nbsp;

Natalia Glow

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