2nd AC

Michael Mroczek

Troy Roscoe takes things to a new nerve-shredding level in his latest collab with Potter Payper, in a brilliant, horror movie-inspired&nbsp;video for Scenes.&nbsp;Paying homage to some of the great horror films - including&nbsp;Ring and The Shining - reality distorts in Potter's home, bringing as supernatural entities and clones invade his safe space. With a saturated red colour palette and eerily calm camerawork, this a gripping combination of playfulness and dread, with a fabulously intense performance by Potter Payper at the core.[imgtoken data:1]&nbsp;&nbsp;&nbsp;"This one was so fun, with endless directions we could have taken it," confirms Roscoe. "The song and lyrics are so vivid it was super hard to keep my ideas contained."Scenes references some of the best movie horror scenes, shot all static and with a&nbsp;heavy push of red on the colour palette. I think people will be excited to see Potter in a video of this style, as it’s quite far away from anything he’s put out before."[imgtoken data:2]Consummately produced and relentlessly entertaining, the video feels like another step up&nbsp;for both Potter Payper and Troy Roscoe - and raiding the horror canon feels like&nbsp;a shockingly good fit for them both.

Lottie Toon

Molly Ashman

Troy Roscoe

Jordi Estapé

Marisa Garner Associates

EM Films

Nicola Sheppard

Steve Cameron

Pieter Snyman

Marisa Garner

Edwin Brawn

Freddie Wright

Bobby Brown

Oliver Bingham

Melissa Baugh

Spirit Studios

0207 Def Jam

Potter Payper 'Scenes' by Troy Roscoe

Potter-Payper-'Scenes'-by-Troy-Roscoe

Troy Roscoe directs a stripped-back yet hugely captivating promo for Potter Payper.&nbsp;Shot at night with a backdrop of neon shopfronts, the video features a tireless performance from Payper, whilst different characters play out their day-to-day routines.&nbsp;The approach works like a charm on this project, with the three minute runtime passing by like a bright spark, never feeling stale or tired."Simplicity is key in this one," Rocoe explains.&nbsp;"I think sometimes as creatives we overthink our ideas, trying to constantly improve on what’s already out there or to come up with something that’s not been done. But sometimes you have to reign it in and realise less is more."Shot in what was actually three takes, this one-take form visual sees Potter Payper in a dystopian-lit corner shop location, as the world around him evolves, whilst he performs in a nonchalant manner undisturbed by anything around him. Potter smashed this and took direction super well, which enabled us to shoot all of this within two&nbsp;hours!"I'm definitely going to get into more one-take content -&nbsp;or even just more tripod shots as not everything has to have crazy movement."

United Kingdom

Marisa Ganer

Josh Tue

Alex Gregory

Def Jam

No.8

Grime

Potter Payper 'Corner Boy' by Troy Roscoe

Potter-Payper-'Corner-Boy'-by-Troy-Roscoe

Lewis Cater follows the enigmatic promo for <a href="https://www.promonews.tv/videos/2023/01/26/shinedown-dead-dont-die-lewis-cater/80130">Dead Don't Die</a> with another Shinedown collaboration - this time for A Symptom Of Being Human.&nbsp;The video deals with the unique yet universal challenges that are part and parcel of being human, touching upon anxiety, the cost of living&nbsp;and the overarching search for meaning in the everyday.&nbsp;Visually representing the highs and lows of life, the video focuses on a young girl, who discovers a book in a grand library with completely blank pages. She soon projects her fear and anxieties onto the page, until a breakthrough moment shines a light on the brighter side of life, and the friends who help her navigate the storm.[imgtoken data:1]The slick, filmic aesthetic perfectly contrasts the golden light of the library with the cold, clouded gloom of her fear vignettes, and the central performance helps marry the different setups to great effect.&nbsp;&nbsp;"There’s something quite magical about filming in London in December and we quite literally captured this underneath the festive glow of Westminster," Cater explains. "We were blessed with such an amazing team who stepped straight onto this after we wrapped on the Dead Don’t Die video."

Cat Giles

Jenny Meister

Lewis Cater

Jack Lightfoot 

Las Bandas Be Brave

Tuff

Chris Brown 

Richard Scott

Djay Brawner

Max Rose

Sam Nutt

Ty Hack

Beau Pritchard-James

Emily Mcney

Zenon Clements

Sarah Scott

Cameron Marygold

Ethos Studio

Kit Reeve

Atlantic Records

Blindeye Films

Rock

Shinedown 'A Symptom Of Being Human' by Lewis Cater

Shinedown - A Symptom Of Being Human (Official Video)

Lewis Cater directs a minacious promo for Shinedown, where under the ominous surveillance of an unspecified evil, the US rock band&nbsp;look fear straight in the eye.&nbsp;The video for Dead Don't Die jumps between a rowdy performance section in an ornate structure, and enigmatic vignettes with frontman Brett, where various weapons and objects hang mid-air, threatening to break through and injure him - but unable to do so.It's a thrilling addition to both the band and Cater's videography, and packed full of filmic moments and great performances.[imgtoken data:1]&nbsp;&nbsp;"We shot the video for Dead Don’t Die straight after the band’s Wembley headline show last month," Cater says.&nbsp;"It was a special shoot as it was the first time that the band had shot a video outside of United States."It’s a video about resilience, the strong-willed, the bend but never break human spirit. The power of the mind is extraordinary. The band use their strength within to control the darkness and retreat to a more positive space."We follow Brent (Shinedown's frontman) as he is pursued by an unspecified evil. He passes by each band member as they use their energy to control a moment of wickedness. Brent is then confronted. Using MoCo, we had bullets build up around Brent. The power of his mind pushes to the forefront as the bullets are suspended. After overcoming each of their obstacles, the band are united for one final test."[imgtoken data:2]&nbsp;

Jack Lightfoot

Ethos Studios

Max Colt @ The Frender

Shinedown 'Dead Don't Die' by Lewis Cater

Shinedown-'Dead-Don't-Die'-by-Lewis-Cater

Maisie Peters feels suffocated by an egotistical love interest in the stylish promo for Not Another Rockstar.&nbsp;We all know the type. Beautiful to look at, heart-meltingly charming and exciting - but a real piece of work in every other way.&nbsp;Maisie laments this archetype as she runs around an empty theatre with a guy who just won't stop getting between her and the camera, pushing her aside for a moment in the spotlight.“We need hugs, not a pretty babe that doesn’t care about our feelings!" declares Keshtmand. "This is a real telling off to those trashy lovers and wannabe rockstar heartbreakers."&nbsp;Fashionable, theatrical and fun, it's a brilliant video with plenty of attitude to boot.

Stefania Lucchesi

Maycie Ann

Alizee Levrino

Luci Ellis

Lux Artists

Avesta Keshtmand

Nychollas Abreu

OB Management

Agile Films

Dan Curwin

Benjamin Leggett

Natasha Duursma

Precious Mahaga

Sana Khan

Ynez Myers

Ali Copland

Joe Hunt

Jonny Lewis

Elizabeth Rita

Joe Corrie

Jonny Tully

CHEAT

Reece Litchfield

Maisie Peters 'Not Another Rockstar' by Avesta Keshtmand

Maisie-Peters-'Not-Another-Rockstar'-by-Avesta-Keshtmand

Raja Virdi explores the thin line between good and bad for the big&nbsp;team-up of Marshmello, Mae Muller and Trippie Redd.&nbsp;The video for American Psycho takes place in a series of stylish custom-built sets, with a red and white colour scheme which represents the dichotomy of a toxic relationship.&nbsp;Muller and Redd thrive in their unique setups, and Virdi's use of dynamic transitions, animated elements and rhythmic editing keeps the video constantly engaging.[imgtoken data:1]"It was such a pleasure to direct this promo," says Virdi. "I'd been wanting to do a concept like this for a while and glad it fit the song so well. I love the themes of duality, and seeing the difference performance states of Mae between the red toxic sets and the white angelic sets."I really wanted to move the camera seamlessly between the spaces, keeping the visual constantly engaging with how we reveal new moments."Collaborating with my regular DOP Pieter Snyman and the insanely talented production designer Sarah Asmail&nbsp;ensured we found the rhythm for the piece and how best to give each space a unique feel for each artist on the song.[imgtoken data:2]"The turnaround was immense for this one with needing to shoot and deliver all within a week. But thanks to an insanely talented crew, we just about got there&nbsp;- albeit with little to no sleep, lol. Big ups to to my constant producers Joseph J Goldman and Greg Smith for pulling this one out of the bag - and MVP 1st AD Tom Kelly who made a crazy tight schedule work without compromise. My very talented regular post team made the process very smooth - editor Samuel Marr, colourist Connor Coolbear and VFX with Jakob Thorhallsson and Phil Woods."Thanks to team Marshmello, Mae &amp; Trippie for the trust in this one, and huge shout outs to the Astralwerks squad Joe, Luke and Loies for being so great all the way through."

Sarah Asmail

Claudimar Neto

Talent Talks

Kirsty Oldfield

Oliver Whitworth

Soki Mak

Raja Virdi

Greg Smith

Joseph J Goldman

Mouthpiece

Noir

Loies Kim

Joe Mortimer

Joe Sherno

Javier Alejandro

Zoe Gunn

Tom Kelly

Austin Phillips

Alex Hudson

Oskar Pera

Zara Ali

Samuel Marr

Homespun

Connor Coolbear

Electric Theatre Collective

Phil Woods

Jakob Thorhallsson

Astralwerks

Marshmello, Mae Muller, Trippie Redd 'American Psycho' by Raja Virdi

Marshmello, Mae Muller, Trippie Redd - American Psycho

Noel Paul directs an ethereal promo for British pop duo Let's Eat Grandma, for their very timely new release, Happy New Year.&nbsp;Taking place in an indoor tennis court, we see the duo - made up of&nbsp;Rosa Walton and Jenny Hollingworth - face off in a tennis match, intermittently exchanging lines of the track between serves.&nbsp;There is a surreality to the concept, as balls hover mid-air, waiting to be hit, and the pair's bodies seem to ragdoll with every strike.&nbsp;There is also a certain level of apathy to the girls' performances - until they&nbsp;reconnect, start smashing their rackets and appear on an outdoor court, under a parade of fireworks.&nbsp;The abstract concept perfectly suits the spacey&nbsp;soundscapes of the track, aesthetically reminiscent of a parallel universe where things don't&nbsp;make sense, but are absolutely mesmerising to watch and experience.&nbsp;

Noel Paul

Danny Herman

FRIEND

Arabella Kemp

Brendan Harvey

Kris Craven

Daniel Villanueva

Will Murray Brown

Kristof Szentgyorgyvary

Sam Hussein

Syd Harmony

Maria Hopper

Laura Phipps

Let's Eat Grandma 'Happy New Year' by Noel Paul

Let's Eat Grandma - Happy New Year (Official Video)

beaux lives through his own surreal Groundhog Day experience, in Callum Lloyd-James' promo for Fall Forward.In the video, we see the artist go through a constant loop of trying to leave his house, but constantly being thrown back to the start.&nbsp;Bookended by surreal, Terry Gilliam-inspired animation - brilliantly conceptualised by Louis Hudson - it's an invigorated twist on the subgenre, and a brilliant platform for beaux's latest music.&nbsp;

Callum Lloyd-James

Maya Wills

Head & Wrecker

Julie Magnaudet

Joe Mulvihill

James Duffy

Giulia Mazzocchi

Rae Garioch

Callum Knight

Sebastian Ziabka

Dice

Louis Hudson

Jon Moore

Dirty Hit

beaux 'Fall Forward' by Callum Lloyd-James

Beaux-'Fall-Forward'-by-Callum-Lloyd-james

Callum Lloyd-James returns with a hypnotic black and white promo for The Wombats.&nbsp;Boasting a frantic energy and glossy cinematography, the video is a showcase of the brilliant performance style The Wombats have become known for over their near two decades on the scene.Unfussy and direct, the video harks back to vintage rock promos which were all about the band and the performance, and it's a wonderful fit.* Warning - This video contains flashing images *&nbsp;

Nathan De Carvalho

Ernest Tu

Sachin Parmar

Lulu Plews

Awal

The Wombats 'Ready For The High' by Callum Lloyd-James

The-Wombats-'Ready-For-The-High'-by-Callum-Lloyd-james

Lily Rose Thomas directs a strongly relatable promo for Bessie Turner's Rushing.&nbsp;In contrast to the title of the track, the first three-quarters of the video is captured in a handful of lingering slow-zooms, with Turner placed at different positions in her flat. The mood is one of someone atuck inside, filling time, and becoming steadily more&nbsp;stir crazy.But then it jumps into a frenzied climax, where the camera is let loose and the artist's performance becomes suitably untethered. The journey of the visuals reflects that of the lyrics, and is captured with a cool cinematic eye by Lily Rose Thomas - heavily pregnant at the time.[imgtoken data:1]

Lily Rose Thomas

Ayomide Alli

Rik Burnell

Chris Ctarkey

Federico Belloli

James Bradley

Ollie Thompson

Electirc Theatre Collective

Emma Boyle

Bessie Turner 'Rushing' by Lily Rose Thomas

Bessie-Turner--'Rushing-'-by-Lily-Rose-Thomas

Callum Lloyd-James directs a lively, graphic-centric promo in his third video for Scottish indie outfit&nbsp;Vistas.Inspired by the geometric, playful vibe of the group's artwork, the video places the boys in a busy composited environment, sliding and rotating through an endless stream of shapes and designs.&nbsp;It's a change of&nbsp;pace from&nbsp;Lloyd-James' previous videos for Vistas, but very much aligned with the experimentation present in his <a href="https://www.promonews.tv/videos/2021/06/21/spector-catch-you-way-back-callum-lloyd-james/71529">most recent work.</a>[imgtoken data:1]"The artwork for Vistas new album is so distinct, all based around geometric shapes and cartoon characters, and&nbsp;I wanted to place the band in that world and bring it to life," explains Lloyd-James."It was the first time I'd shot an entire video on green-screen, so it presented some interesting challenges. But I am really happy with the way it's all come out."Shout out to Alajandra López Martín who animated this video. She really smashed it out the park."&nbsp;

Julien Cornwall

Ash Teague

Paul Maziere

Joe Mulvihil

Chris Starkey

Jamie Hitchens

Oliver Thom

Amy Whyard

Mara Vodinelic

Skateaway Pictures

Alejandra Lopéz Martín

Retrospect Records

Indie

Vistas 'Young Forever' by Callum Lloyd-James

Vistas-'Young-Forever'-by-Callum-Lloyd-james

Edinburgh indie band Vistas get into Mad Men-era advertising, shooting&nbsp;numerous early TVCs on a frantic day in the studio,&nbsp;in Callum Lloyd-James's splendidly goofy video for Stuck In Your Head.Things start smoothly enough as Vistas' Prentice, Dylan and Jamie&nbsp;appear on camera selling&nbsp;cola cans, face cream and breakfast cereal.But then things start going horribly wrong, and the already anxious director (James Corrigan) starts blowing a fuse.Directors... what are they like?[imgtoken data:1]&nbsp;

James Hitchens/co Salvador

Thomas Kumeling

James Corrigan

Vistas 'Stuck In Your Head' by Callum Lloyd-James

Vistas--'Stuck-In-Your-Head'-by-Callum-Lloyd-james

Samuel Douek directs a slick choreography-based promo for Gracie.&nbsp;Captured in one mesmerising take, the fluidity of the camera is matched in the free-spirited dance sequences, morphing from one set piece to another with style and flair.&nbsp;Gracey gives a knockout performance, stealing the show at every moment as she delivers a side of her visuals and sound that we haven't seen - nor heard - before.&nbsp;

Michael Mroczek

2nd AC

Videos featuring Michael Mroczek

2023 (4)

2022 (3)

2021 (5)

2020 (2)

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