Art Director

Mel Giles

Eoin Glaister reunites with Glass Animals with his first video for the band since 2017 - and takes their band's fans down a complex&nbsp;a complex conspiracy rabbit hole courtesy of YouTuber TinFoilPat.The video is for&nbsp;The Other Side of Paradise,&nbsp;originally released on the How To Be A Human Being album and now revived to celebrate the seventh anniversary of the album - which also featured Pork Soda and Agnes, which have Glaister-directed videos. It features TinFoilPat as a superfan of the band, revealing to his Youtube community about the&nbsp;rumour that lead singer&nbsp;Dave Bayley has been replaced by a clone (or clones). And then follows his mission to uncover 'the truth'.[imgtoken data:1]The band were not available to feature in the music video, so Glaister has employed various techniques to build his narrative. Firstly he chose to lean on archive footage from their iconic concert at Red Rocks, and construct a narrative arc that starts with the moment Dave sang “my thunder shook him down” in perfect sync with real-life thunder.&nbsp;Then he sourced further on-stage clips, TikTok cutaways, generative AI, choreography and a mouse-and-cat dynamic, to create a trail of clues for TinFoilPat to uncover.The music video is also sprinkled with subtle Glass Animals fandom trivia and even features real-life moments like TinFoilPat infiltrating the Universal Music London office or calling up the front desk to accuse them of “being in” on the hoax.[imgtoken data:2]<blockquote>It felt like a full circle moment, creating promos for the album again.</blockquote>Glaister says that the fact the band were unavailable for the shoot prompted the clone idea.&nbsp;“I'd been watching TikToks with my sisters and was really taken with all the fanfare and conspiracy theories surrounding Avril Lavigne and Britney Spears and I love how ropey all of that evidence is," he explains. "They were vehicles to kick start thinking for this project. [And] the narrative that was constructed with the archive footage means that I could blend facts and fiction in a silly way, which I’m really into.[imgtoken data:3]“This is the third job I've done for Glass Animals, which means I've earned some trust with them; it’s useful for running with a really, really bizarre idea like this one. It felt like a full circle moment, creating promos for the album again.”

United Kingdom

Eoin Glaister

Romy Jo Waller

Stink Films

Dom Mckiernan

Maya Bury

Louis Danckwerts

Polydor

Fraser Rigg

Rupert Hornstein

Elle Lotherington

Riaz Ahmed

Ben Austin

Ellie Walker

Jess Summer

Supple Nam

Owen O'Sullivan

TenThree

Alex Gregory

No.8

Zach Beech

Indie

Glass Animals 'The Other Side Of Paradise' by Eoin Glaister

Glass Animals - The Other Side Of Paradise (Official Video)

Joanna Nordahl directs a horror movie-themed music video for Ashnikko, recruiting Sweden's top cheerleading squad for an irresistible combination of&nbsp;Bring It On and Midsommar.The video for Cheerleader takes viewers on a haunting journey into the deep, dark woods of southern Sweden. Oozing with energy and&nbsp;unsettlingly hypnotic scenes,&nbsp;Ashnikko and her cult of dancers challenge modern beauty standards and the expectation of femininity through the male gaze with cut-throat gestures, uninhibited choreography, and powerful lyrics. To quote directly: "I’m not a girl, I’m a swarm of bees."Also, Cheerleader does feature proper cheerleading. In fact, Ash's posse are the&nbsp;Swedish National Cheerleading Team.Another mesmerising Ashnikko video ahead of her long-awaited debut album WEEDKILLER - out on August 25th.&nbsp;&nbsp;

Angelica Nyman

Joshua Base Pilmore

Bec Evans

Callum Johnstone

Charlie Morris

Celia Aries

Joanna Nordahl

Erik Amberntsson

new-land

Sam Seager

Arvid Kornstrand

Trine Pillay

Henrik Bel Gaied

Frej Bergstrand

Maurizio Waldo

Jack Lall

Erika Freedman

Georgia Olive

Amy Dang

Avenues

Tk-fx

Parlophone

Vasso Vu

Mouthpiece

Ashnikko 'Cheerleader' by Joanna Nordahl

Ashnikko-'Cheerleader'-by-Joanna-Nordahl

Arlo Parks celebrates her impurities and those who uplift her, in Jak Payne's breathtaking&nbsp;new promo.&nbsp;The video plays out in a series of theatrical, minimalist sets, with different rooms and performance setups created within a studio setting.&nbsp;Experimenting with light, texture and experimental camerawork, the video channels&nbsp;the enigmatic soundscapes of the track into an ethereal, transcendent aesthetic, which blurs the lines between reality and fiction.&nbsp;The idea of family and community sit at the centre of the concept, and whilst the dreamlike aesthetic might suggest an otherworldly vibe, the star of the show is the everyday stories and emotions hinted at in the vignettes. Beautiful work.&nbsp;

Louis Simonon

Carmen Young

Lewis Munro

Jak Payne

Ground Work

Helio Riberio

Spike Morris

Aaron Z. Willson

Ty Hack

Neil Blakesley

Raul Menendez

Josh Tilley

Emilie Louizides

Mikko Ruostila

Transgressive

Arlo Parks 'Impurities' by Jak Payne

Arlo-Parks-'Impurities'-by-Jak-Payne

Stormzy reflects on the love of his life, in Edem Wornoo's evocative promo for Firebabe.&nbsp;The video opens on a rippling lake, tilting up to a luxury house where Stormzy sits, performing as he&nbsp;stares&nbsp;out at nature.&nbsp;[imgtoken data:1]The beauty of this video is in the tender closeups and intimate presentation of the artist. Away from any type of spectacle or VFX magic, the focus is on pure emotion and a relaxed energy, and showcases a side of the artist that many may not be familiar with.&nbsp;The drawn-out, fluid shots complement&nbsp;the naturalistic light and organic art direction, creating an aesthetic that feels as pure as the emotions the track evokes.&nbsp;

Christopher Melgram

Melissa Holdbrook-Akpose

Edem Wornoo

Nicola Sheppard

James Leech

Jeremy Valender

Anna Butler

Steve Wingrove

Vinnie Saunders

Mark Gee

Callum Reeves

Joseph Taylor

The Assembly Rooms

Nigel Tadyanehondo

0207 Def Jam

Stormzy 'Firebabe' by Edem Wornoo

Stormzy-'Firebabe'-by-Edem-Wornoo

Luke Casey &amp; Alex Leese's third video for&nbsp;Beabadoobee&nbsp;is a breezy, hazy performance video for Sunny Day.&nbsp;Exuding late summer&nbsp;vibes and a retro aesthetic, the video sees Bea jump from her floral-inspired bedroom into a fantasy garden just outside, full of stop-motion mushrooms, eccentric flora and a guitar-playing frog.&nbsp;It's a suitably nostalgic visual for a track that sounds like it's been pulled out of 2006 (or even 1996), and Bea radiates a relaxed, understated energy throughout.

Danny Hyland

Patricia Villirilo

Alex Leese

Luke Casey

Connie Meade

Claire Stubbs

Jon Moore

Simona Pranulyté

Jake Hunter

Tara Sadeghi

Dan Gibling

Steve Morgan

Eve Carreno

Anastasiya Cherkasyuk

Moe Mukai

Joey Choy

Tim Smith

No. 8 London

Maurice Andresen

Dirty Hit Ltd

Beabadoobee 'Sunny Day' by Luke Casey & Alex Leese

Beabadoobee-'Sunny-Day'-by-Luke-Casey-&-Alex-Leese

Bella Hadid guest stars in&nbsp;Claire Arnold's slick promo for Offset, featuring&nbsp;Moneybagg Yo.&nbsp;The artist's dynamic&nbsp;delivery is complemented by Hadid's cool, calm and collected presence, chilling in a blue-tinged studio whilst the performances play out in front of&nbsp;virtual backgrounds.&nbsp;The icy colour palette and minimalist aesthetic elevate&nbsp;the luxury vibes of the visual, as does healthy dose of Balenciaga styling.&nbsp;

United States

Briana Gonzales (la Unit)

Jonnie Prey (ny Unit)

Oliver Whitworth

Sheshe Pendleton

Claire Arnold

Producer (la): Paul Young Lee

Producer (ny): Jamie Dolan

Kevin Kloecker

David Mccabe  (ny Unit)

Dimitri Christoforidis (la Unit)

Taylor Mcintosh

Ariel Hutchins-fuhr

Dariana Jiron (ny Unit)

Jeff Cobb (la Unit)

Melissa Baltierra (la Unit)

Arjun Bajaj  (ny Unit)

Angelito Casal (la Unit)

Ranise (la Unit)

Sonny Molina (ny Unit)

Patrick Kirby (barber)

Nadia Tayeh (ny Unit)

Anthony Miralles

Slip Studios

Megan Lee

Electirc Theatre Collective

Logan K Triplett

Motown

Offset ft Moneybagg Yo 'Code' by Claire Arnold

Offset-Ft.-Moneybagg-Yo--'Code'-by-Claire-Arnold

Millie Turner is at one with nature in Hannah Berry George's carefree video for Eye Of The Storm.&nbsp;Under a thick blanket&nbsp;of woodland, Turner frolics without a care in the world, delivering her performance in an understated yet joyful fashion.&nbsp;This project is purely performance based, with intriguing art direction, beautiful cinematography and a subtle hint of VFX. What more could you need?

Hannah Berry George

Odelay Films

Prudence Beecroft

Natalie Pitters

Milo Brown

Simon Pranulyte

Rebekah Roy

Nicki Bugs

Claes Nordwell

Nadia Khairat

Ash Halliburton

Awal

Millie Turner 'Eye Of The Storm' by Hannah Berry George

Millie Turner – Eye Of The Storm (Official Video)

Will Dohrn's searingly intense video for IDLES employs a brilliant visual device to tell several parallel stories of life on the edge in modern Britain.It's so rare to see something which takes the familiar and bring a completely fresh, and instantly identifiable perspective. This is one of those occasions, as Dohrn's camera effectively becomes each protagonist, looking downwards at their own right hand as they go about their daily business.Against the incendary aggression of WAR, the director cuts kinetically between the stories, but building up a tapestry of gritty lives, grim outlooks and, as the camera spirals upwards in the final stage, human tragedy.You will need to watch again (and again) to discern each progression - and that is a key element to the success of this thrilling video which is, conversely also immediately impactful. With an execution as strong and inventive as the concept, it's certainly up there as one of the best music videos of the year so far.

Will Dohrn

Pete Wade

Henry Russell

Yan Murawski

Alexandra Toomey

CHEAT

Theresa Adebiyi

Partisan Records

Harry Wheeler

Rock

IDLES 'WAR' by Will Dohrn

Idles-'War'-by-Will-Dohrn

Radiohead have asked a number of artists and directors to interpret parts of songs from their new album&nbsp;A Moon Shaped Pool&nbsp;for their Instagram account. Oscar Hudson&#39;s piece for the last seconds of The Numbers has a young man doing some cleaning in a square room, while it fills up with sand, like a gigantic hourglass.Oscar Hudson says: &quot;I wanted to make a simple, strange scene - a peaceful moment plucked out from the middle of a dramatic narrative. It&rsquo;s a little film about time really.&quot;

Oscar Hudson

Callum Harrison

Ruben Woodin-Dechamps

Nai Sukanant

Josie Williams

Luke Moran-Morris

Sakara Dawson-Marsh

Dexter Turner-Ramsay

Fenton Fielder

May Kindred-Boothby

OB Management

Phil Lee

XL Recordings

Alternative

Radiohead 'The Numbers (excerpt)' by Oscar Hudson

Giraffage &amp; Viceroy&#39;s track Impression of You&nbsp;has been&nbsp;paired with this humorous video by Ben Parkin, describing a phenomenon that&nbsp;the tinder generation knows all about.The story revolves around a young guy who lets his imagination run wild&nbsp;when he matches with a girl on his dating app of choice. But as his desire for her becomes fully detatched&nbsp;from reality,&nbsp;he begins to see fragments of her creeping into his life as he&nbsp;gets&nbsp;ready for the day.

Mel Giles

Art Director

Videos featuring Mel Giles

2023 (3)

2022 (3)

2020 (2)

2016 (1)

2015 (1)

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