Matter SFX

Nathan James Tettey reunites with Headie One to direct&nbsp;a cinematic promo for viral track Martin's Sofa.&nbsp;The director leans into the themes of the track, which pay tribute to a friend who helped the artist right at the start of his career.&nbsp;A montage of&nbsp;vignettes play out across the four-minute runtime, ranging from dreamlike, vibrant set pieces to exterior performance sections, all tied together with a sense of community and friendship. And having just signed to Knucklehead for global representation, it's a great way for Tettey to start a new chapter in his career.&nbsp;&nbsp;"Making Martin's Sofa was the most out of body experience I’ve endured in a while but I loved every second of it and to see the response from Headie’s fans has been incredible to witness because really making this video was for them as well as for Headie and Martin," Tettey has said. "Martin's actual sofa is real and was used in the video but the sentiment of what Headie is talking about is also real as well and for me was perfectly illustrated in the process all of us went through trying to bring his vision to life. Getting up each day at the crack of dawn and working into the deep of night to try and solve as many problems and tick as many boxes as is humanly possible before getting back up to do it all again the next day. "I just want to thank every member of the immediate team...&nbsp;Myself, Headie and Martin couldn’t have done it without you…"&nbsp;

United Kingdom

Nathan James Tettey

Knucklehead

Ore Okonedo

Alex Ayodele-Otele

Theo Hue Williams

Jack Green

Kai Blamey Nguyen

Beau Pritchard James

Lee Parfitt

Hugo Harris

Toni Blaze

Ollie Paxton

Matthieu Touliet

Chris Anthony

Company 3

Mike O'Keefe

Grime

Headie One 'Martin's Sofa' by Nathan James Tettey 

Headie One - Martin's Sofa (Official Music Video)

Danish director Nina Holmgren has created a gorgeous showcase for the rising singer Justine Skye, that's also a knowing commentary on our obsessive relationship with screen technology - and features some notable members of Skye's celebrity fanbase.In the video for Intruded - which is bookended by two other tracks from her debut album Space &amp; Time - Skye is the glamorous figure in various scenarios that riff upon corporatism, surveillance culture, outmoded yet classic technology and voyeurism.Whether she's surrounded by rows of CCTV cameras, or banks of TVs and DV cams, Skye is the cool, self-possessed, high-fashioned presence in a&nbsp;range of visceral textures, from vinyl to leather to silk.[imgtoken data:1]The cameras carry multiple images of the singer from the range of cameras, and also of the notable others - Timbaland, who produced her album, Lil Yachty and Bella Hadid, the latter uttering random phrases.Holmgren was influenced by the pioneering video artist Naim June Paik, with at least one explicit nod to his screen-based artworks. And this is something of a work of art in itself. A wonderfully crafted work by a director with a forceful eye.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

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