Colourist

Martin Gaumond

Maïlis' latest video for singer-songwriter Laroie&nbsp;explores the idea of a woman finding the energy to continue going through life, even after losing everything.&nbsp;Interweaving atmospheric shots of the artist inside a stripped-back building and glitchy digital cutaways, the aesthetic feels incredibly contemporary yet nostalgic, which matches the wistful soundscapes in the track.&nbsp;It's another evocative video from Laroie and&nbsp;Maïlis, following in the footsteps of other breathtaking collaborations like <a href="https://www.promonews.tv/videos/2023/02/02/laroie-stuck-here-ma%C3%AFlis/80204">Stuck Here&nbsp;</a>and <a href="https://www.promonews.tv/videos/2022/10/18/laroie-i-keep-hiding-way-back-ma%C3%AFlis/78825">I Keep Hiding.</a>&nbsp;

Alex Lechasseur

Laroie

Marianne Blais

Maïlis

Thomas Fontaine

Catherine Thibault

Travis Komarnisky

Outpost

Laroie 'Tragedy' by Maïlis

Laroie - Tragedy (Official Music Video)

Maïlis documents a series of couples trapped in relationships, in the director's latest video for Montreal singer-songwriter&nbsp;Laroie.From the POV of an omniscient camera, the video for Stuck Here studies several different couples&nbsp;who are fighting both each other&nbsp;and themselves, unable to free themselves from toxic patterns of behaviour.&nbsp;The haunting, ethereal aesthetic uses a textural, digital overlay and slow shutter speeds to create something refreshingly evocative and offbeat, which perfectly complements the angsty character of the track.&nbsp;

Alexandre Lechasseur-Dubé

Carolan Grégoire

Station Service

Ashley Diabo

Outpost Mtl

Juliette Gariépy

Allan Lamber

Soukayna

Laroie 'Stuck Here' by Maïlis

Laroie-'Stuck-Here'-by-Maïlis

&nbsp;Jean-Vital Joliat directs a heartrending portrait of dementia in his promo for DE.VILLE.&nbsp;In the video for Water, a woman is shown looking after her husband with a range of day-to-day tasks, when he suddenly has a moment of lucidity.&nbsp;"I wanted to deal with the theme of dementia in a frontal and poetic way that brought me as close as possible to the documentary style," says Joliat. "The music sung in Arabic is a real poem and sounds like a tribute."The minimalist staging and cinematography allows the performances to breathe, exploring the intimate nature of their relationship and the sacrifices that are made in the name of love. Rich textures and a focus on bathing and water in general reflect the title of the track, whilst alluding to the fluid nature of our bodies and minds.&nbsp;

Geneviève Boiteau

Jean-Vital Joliat

Samuel Caron

Daniel Libman

Telescope Films

Musicaction

Alexandre Nour

Evangelos Desborough

Hubert Auger

Arianne Tremblay

Natalie Tannous

Belkacem Lahbairi

DE.VILLE 'Water' by Jean-Vital Joliat

De.ville-'Water'-by-Jean-vital-Joliat

Magi Merlin takes off all her clothes in MAÏLIS's video for To The Beach. Well, nearly all..."I wanted to create a music video where we can feel an evolution on several levels," says the director.&nbsp;"With each layer of clothing that Magi takes off, she’s feeling more and more light and free."It’s about winning confidence throughout the process of showing vulnerability, and accepting that some things won’t be part of us anymore. And at the end, there’s nothing to hold her back."

United Kingdom

MaÏlis

Éric Robillard

Stukely

Magi Merlin, Maïlis

Nadia Louis-Desmarchais

Vincent Gonneville

Christophe Sauvé

Vincent Mcdonald

Alexandre Lechasseur-dubé

Mstl Agency

Mary Jane Khalife

Phil Chagnon

Miquela Houle

Soul

Magi Merlin 'To The Beach' by MAÏLIS

Magi-Merlin-'To-The-Beach'-by-MaÏlis

MaÏlis directs a spectacular one-shot promo for Laroie's Can't Let Go.&nbsp;We see Laroie - real name&nbsp;Gab Godon - enter&nbsp;a stark, clandestine room, where she begins to pick up the beat and flow into abstract choreography.&nbsp;Echoing the nostalgia of the dancefloor, she uses&nbsp;the entire room and hidden space in the shadows, to build to an eccentric, pulsating finale.&nbsp;The camera circles her movements, acting as a spectator to the magical energy of the piece, before becoming erratic&nbsp;towards the crescendo, suggesting a supernatural element to the concept - which is hinted at further through a striking moment of VFX trickery."I wanted to portray the process of a woman freeing herself through movement," explains&nbsp;MaÏlis.&nbsp;"By witnessing the raw balance of her vulnerability and strength, we peer at the core of who she is. Simply, purely."

Canada

Ti'brin

Masha Sitnikova

Benjamin Gagné

Gab Godon

Laroie 'Can't Let Go' by MaÏlis

LAROIE - CAN'T LET GO

A man battles with inner turmoil in&nbsp;Alexandre Richard's stunning video for Mada Mada's Autonome.&nbsp;It's set in a Montreal apartment in 1954, where an&nbsp;author struggling with writer's block is thrown into a contorted dance with his inner demons. The gritty reality of the apartment gives way to something else, and in the midst of his torment, salvation of sorts arrives, when a&nbsp;gentle touch comes to mind.Documenting a sense of struggle and anguish through introspective choreography, the video is hugely arresting - not least due to the compelling presence of dancer and choreographer&nbsp;Charles-Alexis Desgagnés as the author -&nbsp;aided by superb sound design and haunting cinematography by Graham Gs.A perfect storm of performance and art, Richard has created a special piece of work.&nbsp;

Martin Gaumond

Colourist

Videos featuring Martin Gaumond

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