Director's Representation

Marisa Garner Associates

Marcus Kartal directs a&nbsp;lab experiment pushed beyond human limitations in this visceral&nbsp;visual for techno producer Luwi Won.Contained and intense, the&nbsp;video for Workout Passout focusses upon a young guy on an tough gym routine, hooked up to machines measuring his physical condition under extreme stress.With excellent cinematography by Simon Plunket and crunchy grade by Daniela Rotaru, it's gritty and it's sweaty - and it works very well with the relentless power of the track.&nbsp;[imgtoken data:1]

United Kingdom

Will Johnson

Jack O’mullane

Thea Dagnaud

Vision

Marcus Kartal

Tom Chesterman

Shotgunn

Jasper Clarkson

Simon Plunket

Zoe Gunn

Saint Maretto

Henry Thackray

The Quarry

Daniela Rotaru

Time Based Arts

Dance

Techno

Luwi Won 'Workout Passout' by Marcus Kartal

WORKOUT PASSOUT

Troy Roscoe reunites with social media superstar and rapper KSI for another eye-popping visual blockbuster. And this one might be the biggest of the lot.The video for Catch Me If You Can is a sci-fi spectacular, with KSI materialising in a future city of floating supercars, dicing with a rival driver, playing basketball with a fireball of Earth, arriving on a rooftop to orchestrate a windstorm of cash through the skyscrapers.&nbsp;It's a perfect blend of hyperreal VFX and explosive action&nbsp;with KSI's unassailable charisma, and a blockbuster from start to finish.&nbsp;"Maybe my favourite video to date," says Troy.&nbsp;"It’s rare I get the chance to go all-in on green screen and trust entirely in visual effects - but this one was that dream scenario. With my background in VFX, opportunities like this are what I live for, and I got to pull out every trick in the book."KSI wanted something wild, something that matched the energy of the track - and that gave me the green light to build a world that leans into the lyrics but still feels surreal and unpredictable. We had just three weeks to deliver the full video with heavy VFX, and the team smashed it."Even the shoot day was intense - 12 hours, back-to-back setups, no room for mistakes. It took quick decisions, a clear vision, and a crew that was fully locked in. Proud doesn’t even begin to cover it."[imgtoken data:1]

Vivan Nwonka

Troy Roscoe

Micheal Newton

Ocurens

Kim Jarrett

Charlie Relph

Rick Joaquim

Emmanuelle Le Chat

Marisa Garner

Matt Turner

Akey Delano

Justin Theodore

Gianni Morreale

Luke De Borde

Danni Baxter

Sam Storey

Shamara Roper

Megan Lee

Electric Theatre Collective

Ben Imber

Karen Arakelian

Atlantic Records

KSI 'Catch Me If You Can' by Troy Roscoe

Ksi-'Catch-Me-If-You-Can'-by-Troy-Roscoe

Rebekah B Creative returns to music videos, with this breezy promo for rising pop/R&amp;B artist Owen Saward, who yearns to convince a work colleague that she's with the wrong guy.&nbsp;Boasting a strong blue-orange colour palette and laidback performance setups, the video for He Won't pays homage to music videos of the early Noughties, with a contemporary edge.&nbsp;"Slow jam music videos from the 2000’s are really the videos I grew up on, so it was important to me get it right," explains Rebekah.&nbsp;[imgtoken data:1]"I wanted to weave the features of that era into the fabric of the video. Super-slow motion, extreme angles, the golden grade and teal accent lighting were at the center of that look. So you’ll see all of that in this video."She adds that Owen Saward also delivered&nbsp;strongly on the theme of the song through the narrative in the video, and that contributes greatly to its success."Owen has a history in acting and performance and that made all the difference on the shoot day and really reads on camera."

Pheobe Marfo

Rebekah B Creative

Klevis Krasniqi

EM Films

Ore Okonedo

Kiaren Harriott

Paul Mackay

Jordin Estape

Laurent Azemi

Max Elliot

Daniel Kolditz

Melissa Baugh

Polydor

Owen Saward 'He Won't' by Rebekah B Creative

Owen-Saward-'He-Won't'-by-Rebekah-B-Creative

Archie Erskine directs a vibrant lo-fi promo for self-produced songstress Ledbyher.&nbsp;The video for Big Wish features a blend of Y2K aesthetics and strong, textural overlays, creating a charming and anachronistic style.&nbsp;An impressive, understated feat, it's a perfect match to the track and a testament to creative experimentation. It's hard work to create era-specific visuals, and Erskine has knocked it out the park with this one.[imgtoken data:1]"At the heart of the concept is a younger version of Ledbyher flicking through TV channels, only to see her older self living out a series of 'big wishes' - visions of possible futures filled with both triumph and tension," explains Erskine."For this piece, I knew we had to lean into nostalgia to really capture the emotion we were after. So we drew inspiration from early 2000s aesthetics, using specific lenses, costumes, color palettes, and a mix of camera formats to transport viewers back in time.[imgtoken data:2]"Of course, everything truly came together in the edit. From day one, I had a clear vision of how the timeline needed to flow: fast-paced but intentional, cinematic yet grounded. We layered in tasteful visual effects from 2D and 3D animations, to time-warping transitions, A.I.-driven set extensions, and many more that add to the most important part to me… world building. The result is a video that lives in its own universe."BIG WISH is a special project - not just because of the creative freedom, but because of the trust LedbyHer placed in me to bring her vision to life. The video premiered on my own platform, GlobalNotLocal, which continues to be a home for boundary-pushing work."

@kcoyi

Archie Erskine

Rens Mijnhardt

Ledbyher 'Big Wish' by Archie Erskine

Ledbyher-'Big-Wish'-by-Archie-Erskine

Troy Roscoe takes Nigerian singer BNXN on a fantasy journey through memorable moments with the girl of his dreams, in the video for Cutesy.From being wrapped in furs in a frozen forest to motorbiking through the desert, being caught in a lightning storm to having a luxury candlelit dinner, the pair find themselves&nbsp;in a series of romantic scenarios - and all made possible by shooting in a virtual production studio.&nbsp;Shot by DoP Rick Joaquim, Roscoe sets the scene with BNXN under treatment, having his thought patterns probed, which triggers his fantasies with his love interest - and they proceed to burn up the screen together in each distinctive scene."Cutesy was my first time stepping into the world of virtual production, and I’ll be honest, I didn’t fully know what to expect going in," reveals Roscoe. "But it blew me away. The experience opened up a whole new creative lane for me, and now I’m more excited than ever to explore what’s possible with this technology."For this video, I wanted everything to feel dreamlike - vivid, surreal, and full of colour - and I think we really nailed that. BNXN and the model had undeniable chemistry, both on-screen and on-set, and their energy brought the whole vision to life. A big shoutout to Silvertown Studios for accomodating us and our ambitious idea!"

Luba Kuziw

Annum Mohammed

Jordan Rowley

Bunmi Oyateru

Evgenia Avramidou

Ismah Ansari

Joe Gubb

Dani Baxter

Empire

Afrobeat

BNXN 'Cutesy' by Troy Roscoe

Bnxn-'Cutesy'-by-Troy-Roscoe

Alex Leggatt has delivered a hugely accomplished, stirring video for the return of&nbsp;singer-songwriter Tom Odell.With creative direction by Phil Lee at Untold Studios, Leggatt's video for Don't Let Me Go resonates with the song's themes of vulnerability and longing as it combines&nbsp;stylish, abstract&nbsp;art direction with realism and Odell's heartfelt, deeply emotive performance.&nbsp;This is very powerful indeed, with a notable contribution&nbsp;from DoP&nbsp;Kai Blamey Nguyen, who used in-camera techniques to create impactful time-lapse footage, and creative use of anamorphic lenses - with Odell moving in and out focus, a device that&nbsp;underlines his emotional turmoil.&nbsp;“We are so happy to continue our creative relationship with Tom Odell," says Lee.&nbsp;"He and Alex had a vision that we helped bring to life. And wow, was it worth it."

Rachel Goodger

Alex Leggatt

Mathias Gilay

Untold Studios

Elliot Beach

Kai Blamey Nguyen

Tia Varnnard

Mark McPadden

Nicholas Zugaib

Barney Batchelor

Joe Munro

Dave Robinson

Tenthree Editing

John O'Riordan

Pundersons Gardens

Annie Ayres

Tom Odell 'Don't Let Me Go' by Alex Leggatt

Tom-Odell-'Don't-Let-Me-Go'-by-Alex-Leggatt

Troy Roscoe reunites with Burna Boy to capture the superstar's new&nbsp;Jamaican-influenced musical direction with Sweet Love.The video focusses heavily upon Burna's charismatic performance of the reggae-infused track with full band, intercut with scenes from a Jamaican family get-together, where a feast is followed by dancing - and a game of dominoes.Troy reveals that these scenes were drawn from personal experience. "Working on Sweet Love was a special one for me," he says. "It was great to be reunited with Burna Boy, and what a track to come back on!"The reggae vibe of the song felt like home. Being Jamaican myself, it gave me the chance to tap into memories from my own childhood and translate that energy visually. Those personal influences blended perfectly with the tone of the record."But the real highlight was Burna’s performance. He’s electric on camera—effortless, magnetic, and full of presence. That star quality shines through and makes directing him a genuine pleasure."[imgtoken data:1]

Alex Carswell

Yoanna Dimitrova

Zee2ayy Ltd

Kareem Johnson

Ronami

Louis Johnson

Quan Brandon

Sarah Dines

Elsa Grace

Ben Eeley

Man Tuite

Dan Howe

Lauryn Taylor

Reggae

Burna Boy 'Sweet Love' by Troy Roscoe

Burna-Boy-'Sweet-Love'-by-Troy-Roscoe

KC Locke directs a neon-drenched promo for Jorja Smith.&nbsp;The video for The Way I Love You draws on the rich heritage of UK nightlife, namely Sheffield’s iconic Niche Night Club, crafting a cinematic world rooted in authenticity, emotion, and community.Set across a night in the city, the film follows Jorja from pre-party rituals to a euphoric, neon-lit dance floor.It’s built on emotional realism, with Locke’s handheld cinematography and ambient lighting capturing the warmth, chaos, and connection of club culture at its most human.Another banger from Locke and team -&nbsp;and it's safe to say there are a few electrifying car stunts slipped in there too, to keep things on-brand.&nbsp;&nbsp;

Jenny O'Sullivan

Jamil Shaukat

Aga Dziedzic

KC Locke

Jordi Estapé

Swords & Eagles

Erin Corrian-Alexis

Ian Stevens

Pieter Snyman

Tansy Taylor

Jack Fontaine

Shane De Almeida

Taylor McClay

Kreszend Sackey

Grace Sinnott

Jacob Van Pelt

Justin Hwang

Null Studios

FAMM

Jorja Smith 'The Way I Love You' by KC Locke

Jorja-Smith-'The-Way-I-Love-You'-by-Kc-Locke

Roisino directs a feverish performance promo for Sophie and the Giants.&nbsp;Drawing on her background in dance and editorial, the visualiser for Bad Friends&nbsp;draws on dynamic posing, jump cuts and giant props to create a sensory feast.&nbsp;Colourful, surreal and addictively watchable, it's a brilliant project from Roisino and team, exploring a world where friendship flirts with chaos and every frame dares you to look closer.

Asher Harris Rabuiu

Roisino

Roma Martyniuk

Joe Nkadi

Nick Bordeaux

Fyodor Houthousen

Laura Dawn Pyatt

Nick Boudeaux

Universal Music Germany

Sophie & The Giants 'Bad Friends' by Roisino

Sophie-&-The-Giants--'Bad-Friends'-by-Roisino

For her new project for Sophie and the Giants,&nbsp;Roisino&nbsp;orchestrates a mesmerizing dance-driven visual experience, blending bold lighting transitions, vibrant colour palettes, and a sultry silhouette sequence that amplifies the artist’s allure.Mastering the interplay of light and shadow, the video captures both raw dance-pop energy and high fashion sensual mystique, making it an exciting visual spectacle.This latest high-energy dance video is another testament to&nbsp;Roisino's&nbsp;ability to merge artistry with adrenaline, creating a striking visual. &nbsp;

George Dixon

Isaac Hargreaves

Universal Germany

Sophie and the Giants 'Red Light' by Roisino

Sophie and the Giants - Red Light (Official Video)

Troy Roscoe takes UK trio Flo and US rapper GloRilla on a spectacular adventure at a&nbsp;masquerade party in the high concept, hugely entertaining promo for In My Bag.With an ambitious narrative with plenty of the glossy performance setups, the video sees the girls from Flo attend a party of&nbsp;Atlanta high rollers - and proceed to make some audacious moves to steal from their fellow guests whilst also performing a series of stunning setpieces for this very catchy old school R&amp;B track.When GloRilla makes her appearance, she turns out to be the girls' accomplice in their heist, to gain their final prize&nbsp;and make their getaway&nbsp;- before there's a jawdropping final twist.[imgtoken data:1]It's a brilliant action-packed ride, which also marks a full-circle moment for Troy Roscoe, who has worked with both artists previously on separate projects.&nbsp;"The whole process for In My Bag&nbsp;was an incredible experience," he explains. "From the start, the concept was ambitious - honestly, it could have easily been spread out over a few days instead of crammed into basically one.[imgtoken data:2]"Working with four super talented women who each brought their own energy and varied expectations was a challenge, but in the best way. Despite the demands and tight schedule, the end result was amazing, proving that pushing through those hurdles really paid off."Shooting with Flo is always a dream as they’re electric on-camera and their charisma is effortless, making my job easier as every single take looks amazing. Super happy with the turnout and excited to delve into more narrative-themed pieces."

Radha Thakkar

Janice Mahenge

Chad Tennies

Gillian Rabin

Resolve Media

Dan Curwin

German Valle

Chris Cabrera

Kirar Garcia

Traemani Hawkins

Michael Sannuti

Colin Schostak

Julia Maiorana

Sean Bankhead

Aliyah Willoughy

Temi Oyewole

Saba Khan

Austin Sather

Bree

Nathan Girard

Rick Lancaster

Island Records

Flo ft GloRilla 'In My Bag' by Troy Roscoe

Flo--'In-My-Bag'-by-Troy-Roscoe

Roisino directs a simple yet captivating storytelling visual for Greek indie band&nbsp;D3lta that plays on the heartstrings of those who have ever felt slightly different from the crowd.The focus of the video for Signals is a ballerina who breaks from the norm by incorporating new forms of emotive dance with traditional ballet during an audition.Juxtaposed with a band performance in a&nbsp;gurngy rehearsal space, the&nbsp;scenes clash and yet marry together to conclusively celebrate the rebellious spirit of an individualistic performer.