Producer

Kem Ekundayo

Carly Cussen directs a glossy performance promo for Eyelar.&nbsp;In the video for Till You Hate Me, we see two opposing worlds collide, reflecting&nbsp;the dichotomy of emotions in the track.&nbsp;DoP Rick Joaquim creates a distinctive look for each of the worlds - the first is&nbsp;an ethereal, realistic environment, with soft lighting and a sense of calm. The other world is full of shadows, hard lighting and a gloomy, otherworldly colour palette.&nbsp;The opposing aesthetics perfectly encapsulate the themes of the concept, and pay homage to videos of the late 90's and early Noughties.&nbsp;Great work with a standout style and plenty of engaging imagery.&nbsp;

United Kingdom

Felix Coles

Dom Strachan

Thea Dagnaud

Jaime Jarvis

Independent Talent Group

Carly Cussen

Alexa Haywood at Free Agent UK

Playmaker Films

Adam Trz

Rick Joaquim

Lisa Foo

Sam James

Michael Rock Perring

Joanna Cuper

Lauren Bell

Aimee Twist

Samuel Marr

Homespun

Tom Matthews

CHEAT

Sony Music

Eyelar 'Till You Hate Me' by Carly Cussen

Eyelar - till you hate me (Official Video)

Loyle Carner is back with unfiltered new single Hate, with a video directed by Greg Hackett and Carner himself.&nbsp;The concept shows the artist at the wheel of a car, coasting down a road whilst being hassled by an impatient driver behind him. The pressure comes to a head as he&nbsp;gets out to confront the antagonistic driver, whilst the camera pulls back to introduce&nbsp;several doppelgängers in the back seat, who all try to keep Carner from boiling over.The video is&nbsp;charged with the anger, confusion and anxiety that make up the modern experience of being Black and British at this particular point in time, and is a stirring and thought-provoking watch.&nbsp;

Reece Moore

Loyle Carner

Greg Hackett

Ben Mealing

Mouthpiece

Spindle

Elliot Beach

Todd Martin

Stitch Richardson

Nosisa Majuqwana

Freddie Wright

Merritt Gold

Liam Reardon

Emily Bilverstone

Tim Swaby

Alex Gregory

Barny Wright

No.8

Jim Allen

EMI Records

Hip Hop

Loyle Carner 'Hate' by Greg Hackett, Loyle Carner

Loyle-Carner-'Hate'-by-Greg-Hackett,loyle-Carner

Charlie Sarsfield and FILFURY join forces to deliver this&nbsp;outstanding promo for Mabel and 24kGoldn.&nbsp;Shot across London and LA, the video for Overthinking captures Mabel at a houseparty&nbsp;struggling to connect with the atmosphere, her mind elsewhere and focused on internal struggles. Meanwhile, 24k is shown on the streets of LA at sundown in a vintage BMW, shot against the iconic skyline.&nbsp;"Overthinking is an ambitious project, one that I was super excited about," says Charlie Sarsfield. "When pitching on the video I really wanted to push Mabel out of her comfort zone, leaning into the meaning of the song which is about wild nights out, but the anxiety and vulnerability which can come with that. This meant that Mabel had to act and perform in a way we haven’t really seen her do.<blockquote>I really wanted to push Mabel out of her comfort zone.</blockquote>"We knew we wanted this performance to exist in a colourful world, surreal at points, taking inspiration from Euphoria and Skins - but also Mabel’s own personal experiences. Although the track expresses the more vulnerable side of Mabel, she really came out of her shell and killed the performance and made the whole shoot extremely enjoyable.[imgtoken data:1]"As soon as Mabel and I started talking, we clicked. Being able to talk to artists about visual ideas really helps to add more layers to the whole project."The addition of FILFURY's impressive talents helped provide even more scope to the concept, and follows a fruitful collaboration on <a href="https://www.promonews.tv/videos/2022/03/10/fanatix-ft-idris-elba-lil-tjay-koffee-davido-moelogo-vroom-filfury-charlie/75347">The Fanatix promo for VROOM</a>,&nbsp;where Sarsfield assisted the LA-based director, shooting the London setups.)&nbsp;"I knew what I wanted to capture and FILFURY’s style was perfect for it," adds Sarsfield.&nbsp;"He has an extremely graphic eye, focussed on symmetry and great performance. The whole UNTOLD team over in LA smashed it and it was great for me knowing we were in safe hands out there."And special shout out to my DoP here in England Courtney Bennett, who really brought this world to life. He did a great job of leaning into the beauty elements but also made it gritty at the same time, which is something Mabel and I spoke a lot about throughout pre-production."

Simone Beyene

FILFURY

Charlie Sarsfield

Clyde Goins

Untold Studios

Kevin Cho

Jamie Hitchens

Courtney Bennett

Jack Green

Emaad Elhardouzi

Erin Dusek

Rio Sreedharan

Vaneza Lopez

Andrada Rusu

Karol Young Moses

Herring

Aubrey Woodiwiss

Mabel, 24kGoldn 'Overthinking' by Charlie Sarsfield, FILFURY

Mabel, 24kGoldn - Overthinking (Official Video)

KSI and Lil Wayne are chasing visions of the one that got away, in Troy Roscoe's promo for Lose.&nbsp;The live action segments of the video take place in therapy rooms, where the artists recount their memories and fantasies, which are visualised through bold, vibrant animation.&nbsp;Matching the unexpected soundscapes and genre of the track, the video leans heavily on a trippy, hypnotic aesthetic, bringing with it a fresh and distinctive style.&nbsp;

Troy Roscoe

Jamie Cox

Mastermind Media

Antoine Dixon-Bellot

Osman ‘tekko’ Tekdemir

Vini Curtis

Rodi Papadopoulou

pop punk

KSI x Lil Wayne 'Lose' by Troy Roscoe

KSI x Lil Wayne - Lose [Official Music Video]

In the fourth of Matt Walker's series of videos for Jme, the independent rap artist reveals the extent of loathing of the music business, in the action-packed and violent video for Pricks.It's set in a corporate record label, where Jme is poised to sign a contract - until he notices a clause which says he is about&nbsp;to sell&nbsp;his own soul, in perpetuity... So he refuses to sign - and then all hell breaks loose.The ensuing tear-up, and his white-knuckle ride in trying&nbsp;to escape from the building, is a perfect accompaniment to Jme's entertaining diatribe.Whether or not you sympathise with all of his sentiments (or the violence), it climaxes in a resounding message - 'Thought my style didn't fit til I stopped listening to all these pricks.'&nbsp; - just as he is about to face his final stand against a group of seriously miffed record company execs. It's&nbsp;a tremendous vehicle for a seriously talented rapper.&nbsp;&nbsp;&nbsp;&nbsp;

Matt Walker

Antoine Dixon Bellot

Sam Roffey

Thomas English

Chris Steel ⁣

Christopher Orr⁣

Idris Rhys⁣

Ash Halliburton

Tamara Glitter

Lewis Crossfield

Carrie Sutton

Grime

Jme 'Pricks' by Matt Walker

Jme-'Pricks'-by-Matt-Walker

Matthew Walker&#39;s longtime collaboration with Skepta resumes with their most ambitious outing yet for Greaze Mode, from Skepta&#39;s new album Ignorance Is Bliss. It&#39;s a big bank job.Skepta, decked out as a very superfly bank robber, never misses a line as he and accomplice Nafe Smallz breeze into a bank, armed and dangerous, and proceed to cause some havoc.Matt Walker has channelled a bit of Tarantino as well as the 70s&nbsp;Blaxploitation-era with the well-choreographed mayhem, threat of&nbsp;violence, fastmoving action - and comedy - which quickly moves from the initial heist to the standoff with the police, and a hostage situation.And the twist is that Skepta is less&nbsp;interested in the cash&nbsp;stored in the bank vaults, than a set of photos...&nbsp;&nbsp;&nbsp;

Matthew Walker

Steven Eniraiyetan

Stefan Yap

Philip Heron

Jack Plumbridge

Mark Stewart

Leah Johnston

James Catalano

Jade Stewart

Time Based Arts

Boy Better Know

Skepta ft Nafe Smallz 'Greaze Mode' by Matthew Walker

Skepta-Ft-Nafe-Smallz-'Greaze-Mode'-by-Matthew-Walker

As a great summer finally slips away, here&#39;s Labi Odebunmi&#39;s video for Maleek Berry&#39;s latest hit Gimme Life with a real carnival spirit, to keep that summer vibe&nbsp;going a bit longer...

Labi Odebunmi

Wow Filmworks

Steven Olugbenga

Luke Biggins

Marcus Albertsen

Roger Russell

Benjamin Law

Phoebe Platman

Taija Leorelle

Marie-chantal

Asad Naveed

Berry's Room Ltd.

Maleek Berry 'Gimme Life' by Labi Odebunmi 

Maleek Berry - Gimme Life (Official Video)

Birmingham rapper Mist heads to Kenya with The&nbsp;RiTE Brothers&nbsp;for Game Changer, taken from his forthcoming project Diamond in the Dirt.&nbsp;We&#39;re served an effortlessly cool performance from Mist, together with superb&nbsp;scenic visuals filmed in the Kenyan bush by the Atlanta-based duo The RiTE Brothers - that&#39;s director Colin Quinn and 1st AD Sam Green.

Colin Quinn (RITE Brothers)

Sam Green (RITE Brothers)

Paul Mackay

Sammy Maina

Saul Ogada

Jyoti Matoo

Bruno Downey

Max Downey

Marty McMullan

Silk Sound Post

Paris Schulman

Nathan James Tettey

Warner Music

Mist 'Game Changer' by The RiTE Brothers

Mist-'Game-Changer'-by-Colin-Quinn-(rite-Brothers)

Skepta toys with expectations of who he really is in his latest collaboration with Matt Walker, for Hypocrisy.He starts in the unlikely role of host of a Eurotrash-style TV show - even down to the titles - before becoming the viewer of a images of African slaves, mirroring the lyrics of watching the miniseries Roots. Finally he becomes himself - presiding over&nbsp;the destruction of the set of that bogus&nbsp;TV show.

Josh Brooks

Afzal Robbani

Charlie Goodger

Michael Hobdell

Jomar O'Meally

William Pope

Zuzanna Skurtys

Wyndham Harris

Neesha Sharma

Dan Moran

Coffee & TV

Konstantin Ermakov

Skepta

Anthony Neale

East London Studios

Skepta 'Hypocrisy' by Matt Walker

Skepta-'Hypocrisy'-by-Matt-Walker

Meji Alabi and&nbsp;Maleek Berry pair up again after the success of their last collaboration, <a href="http://www.promonews.tv/videos/2016/01/25/maleek-berry-ft-sneakbo-my-people-meji-alabi" target="_blank">For My People</a>.&nbsp;Their latest release for Kontrol is a tongue-in-cheek video that sees the artist sat in a chair, flicking through the channels, deciding which female dancer to check out. Occasionally deciding to give one of them control - by literally giving them the remote - when he feels like it.It&#39;s a colourfully art-directed piece with some great twerk action and an array of backdrops for Maleek to playfully exercise his &#39;Kontrol.&#39;

Nigeria

Meji Alabi

JM Films

Jimi Adesanya

Ebeneza Blanche

Tom O'Keefe

Lloyd Cook

Agatha Lee

Sonny Horwell

Charlie Hippisley

Misi Chanel Ogunlana

Tale Imevbore, Florence Adepoju

Mark Meadows

Jonny Tully

Lead Choreographer- Nqobilé Ntshangase, Awissi Lakou

Dancehall

Maleek Berry 'Kontrol' by Meji Alabi

Maleek-Berry-'Kontrol'-by-Meji-Alabi

Meji Alabi creates an atmospheric and contrasting performance for Dré. X.Utilising the eerie solitude of both urban and natural landscapes and using inverted colour to great stylistic advantage, the &#39;Worried Bout Nothin&#39;&#39; video manages to look slick and atmospheric whilst putting full emphasis on performance. Apparently the first of several collaborations between Director and Artist, we could well be seeing a great development in this aesthetic in the future.

Mirrors

Smoke

Dré. X 'Worried Bout Nothin'' by Meji Alabi

Dré.-X-'Worried-Bout-Nothin''-by-Meji-Alabi

Meji Alabi has directed this fun, impressively-shot,&nbsp;animation-infused video for Maleek Berry&#39;s new single For My People&nbsp;featuring Sneakbo. It&#39;s all about the party, and sees Maleek getting down with his friends at a party, with each dancer&nbsp;showing off their particular style.&nbsp;

Kem Ekundayo

Producer

Videos featuring Kem Ekundayo

2022 (3)

2021 (1)

2020 (1)

2019 (1)

2018 (2)

2017 (1)

2016 (3)

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