Director

Kasper Häggström

The new episode of&nbsp;<a href="https://open.spotify.com/show/7xlA6GsQtJfhtUsxNYiFYz" target="_blank">The Promonews Podcast: Talking Music Videos</a>&nbsp;- our series of conversations with creatives in the music video industry - is out today, with Kasper Häggström, the Norwegian director repped by Object &amp; Animal in the UK, who has made wonderful promos in his signature comic style for Kelly Lee Owens, Lindstrøm,&nbsp;Flyte, and now Radiohead.Kasper talks about the joy (and pressure) of working with heavyweight actor Michael Sheen for&nbsp;Kelly Lee Owens' Corner Of My Sky - twice nominated at this year's UKMVAs -&nbsp;and the rigorous creative process that led him to making the new Radiohead video for If You Say The Word - a&nbsp;previously unreleased track on the forthcoming KID A MNESIA album. He and reveals his all-time favourite video.<iframe allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" allowfullscreen="" frameborder="0" height="232" src="https://open.spotify.com/embed/episode/2I7cTreI6fAPISY24QRhnU" width="100%"></iframe>This is the third episode of the second series of the&nbsp;The Promonews Podcast: Talking Music Videos, in association with Loop Talent, in&nbsp;which the hosts&nbsp;talk to people making a significant impact in music video production right now. The&nbsp;first episode of the new series featured <a href="https://open.spotify.com/episode/6w2a07Iy7C2oSMjxXStMEw" target="_blank">director&nbsp;Sophia Ray and producer Mayling Wong</a>, and the second episode is a conversation with <a href="https://open.spotify.com/episode/2EiwaPRvj970CYv2WZA4QZ" target="_blank">DoP Rik Burnell</a>.Previous episodes&nbsp;- all available to listen on Spotify and other platforms - have featured directors Lucrecia Taormina, Salomon Ligthelm, RUFFMERCY and&nbsp;Louis Bhose;&nbsp;Lee Fairweather, directors rep at COMPULSORY; and DoP Adam Singodia and colourist Vlad Barin.&nbsp;&nbsp;&nbsp;• Follow&nbsp;The Promonews Podcast&nbsp;- Talking Music Videos&nbsp;on&nbsp;Spotify,&nbsp;Apple,&nbsp;Google, and other platforms.&nbsp;

Object & Animal

The Promonews Podcast - new episode with Kasper Häggström out now

Kasper Häggström creates a brilliantly absurd satire for this&nbsp;previously unreleased Radiohead track.​A spectacularly surreal&nbsp;premise is delivered in the Norwegian&nbsp;director's&nbsp;characteristically precise and measured fashion&nbsp;-&nbsp;people in suits are standing in fields, moors and woods - like grazing animals - being rounded-up&nbsp;by a trio of&nbsp;farm hands. And this leaves the viewer plenty of room to ponder the significance&nbsp;and symbolism of&nbsp;they are witnessing.[imgtoken data:1]Ultimately, it turns out that these creatures are being returned to what would be regarded as their natural habitat - a timely comment on the post-lockdown moment and rush back to 'normality'. But by this point you may be sighing with relief.Radiohead have taken Häggström into a darker level of comedy&nbsp;than&nbsp;we have seen in his previous videos, which is a fascinating development. He looks like a very good match for the great alt-rock&nbsp;band.&nbsp;&nbsp;

United Kingdom

Daphne Do

Dom Thomas

Morgan Clement

Joe Mulvihill

Daniel Voldheim

Jason Dully

Joshua Dadson

Von Adams

Fric Lopez

Jim Dowdall

Kate Forbes

Nicola Svensen

Dominic Leung

Harriet Cawley

Bacon Oslo

Eli Sandal

Øystein Dyb

Markus Tangre

Julien Alary

Cinelab Film and Digital

Hammond Cox Casting

Scott Wright

XL Recordings

Alternative

Indie

Rock

Radiohead 'If You Say The Word' by Kasper Häggström

Radiohead - If You Say The Word

A man (Michael Sheen) and his futile efforts to make toast.Kasper Häggström has a brillant central concept in his latest video for Kelly Lee Owens: a moment when something that we can always rely upon happening, does not happen. Fortunately, he has one of the greatest&nbsp;screen actors&nbsp;to bring this concept to life.&nbsp;This is the third collaboration between Welsh DJ producer Kelly Lee Owens and the Norwegian director. The previous two have been marvellous (and include a UKMVA winner), but the combination of Häggström, Owens and another Welsh legend John Cale on Corner Of My Sky, and the brilliant Michael Sheen takes&nbsp;this to the next level of surreal joy.&nbsp;

James Blann

Adam Feeney

Robin Sparrow (trainee)

Gwyn Eiddior

Lauren Jenkins

Michael Sheen

Clarisse Quinn

Smalltown Supersound

Dance

Kelly Lee Owens ft John Cale 'Corner Of My Sky' by Kasper Häggström

Kelly-Lee-Owens--'Corner-Of-My-Sky-Ft-John-Cale'-by-Kasper-Häggström

Two young men walk through the deserted early morning streets of Oslo into&nbsp;the surrounding countryside, carrying a human-sized object&nbsp;wrapped in an orange blanket, in this quietly quirky comedy from Kasper&nbsp;Häggström.A video featuring tracks from Norwegian producer&nbsp;Lindstrøm’s album On A Clear Day I Can See You Forever, we follow their&nbsp;journey to the coast with their suspicious cargo, before we get an explanation in titles about what is happening - and then what is about to happen.Spoilers generally do not come in the films themselves, but here it serves to prepare the viewer for&nbsp;the darkly comic denouement, involving a naked archer who has an imaginative way to access his arrows.&nbsp;This deadpan telling&nbsp;of an apparently 'true story' adds to the sense, after his UKMVA-winning video for <a href="https://www.promonews.tv/videos/2018/11/02/kelly-lee-owens-throwing-lines-kasper-h%C3%A4ggstr%C3%B6m/56640" target="_blank">Kelly Lee Owens</a> and his recent video for <a href="https://www.promonews.tv/videos/2019/08/22/flyte-i-still-believe-you-kasper-h%C3%A4ggstr%C3%B6m/60382" target="_blank">Flyte</a>, that Kasper&nbsp;Häggström is following in a great tradition of Scandinavinian comedy directors, finding ever-subtler ways to tickle our funny bones.&nbsp;&nbsp;

Norway

Bacon

Andreas Bjørseth

Jonas Skulstad Murstam

Jørn Aagaard

Ola Jacob Nestande

Electronica

Lindstrøm 'On A Clear Day I Can See You Forever' by Kasper Häggström

Lindstrøm-'On-A-Clear-Day-I-Can-See-You-Forever'-by-Kasper-Häggström

Kasper Häggström focusses on a father-daughter road trip in his video for Flyte, to tell a distinctive story about the&nbsp;need to move on with your life&nbsp;- and introduces a brilliantly quirky device to deliver the message.The daughter is off to college, and dad is driving her there, through English countryside and seaside, towards the big city. With the deceptively bright and nostalgic sound of Flyte's I Still Believe In You, this is about small moments, to be cherished in the future. There is something both slightly heartbreaking about the wordless relationship between the two of them - beautifully played by Mike Wozniak as distracted dad, and Eloise Thomas as dreamy daughter.But in&nbsp;a quirky, inspired and arguably symbolic choice, their journey takes place in a car that's quite special: it's&nbsp;a double fronted&nbsp;Rover 75 - a unique custom-built curiosity,&nbsp;which the eagle-eyed may notice appeared in an&nbsp;AA commercial a few years back. The choice of vehicle mirrors the themes of the visual, and represents the nostalgic yearning for the past yet bright optimism for the future the characters share.&nbsp;And together with his DoP Kristian Engelsen, Norwegian director Häggström (director of the MVA-winning video for <a href="https://www.promonews.tv/videos/2018/11/02/kelly-lee-owens-throwing-lines-kasper-h%C3%A4ggstr%C3%B6m/56640" target="_blank">Kelly Lee Owens' Throwing Lines</a>) creates a distinctive outsider's look at England. Soaked in natural light and vivid colour, Engelsen's cinematography is richly evocative. and feels like an old home movie, amping the nostalgia up to 11 whilst suggesting an almost comfortable reminder of home.

Aws Al-jezairy

Kristian Engelsen

James Wicks

Jax Harney

CHEAT

Mike Wozniak

Eloise Thomas

David Knight

Island Records

Alt Pop

Flyte 'I Still Believe In You' by Kasper Häggström

Flyte-'I-Still-Believe-In-You'-by-Kasper-Häggström

This hilarious video by&nbsp;Kasper Häggström for&nbsp;DJ/producer Kelly Lee Owens&nbsp;was&nbsp;a worthy winner of the Best Dance Video - Newcomer award at the UK Music Video Awards in October.

Kristian Jaran Engelsen

Kelly Lee Owens 'Throwing Lines' by Kasper Häggström

Kelly Lee Owens - Throwing Lines

Promonews Podcast

Kasper Häggström

Director

News featuring Kasper Häggström

Videos featuring Kasper Häggström

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