Production Manager

Kanako Sato

Mackenzie Sheppard directs a brilliant promo for Japanese pop outfit&nbsp;Atarashii Gakkou.[Woo! Go!]&nbsp;is a music video made for Nike to launch NIKE JUKU, a new program&nbsp;to improve the physical, emotional and mental health of students in Japan, who are under so much pressure to perform that they notoriously attend cram schools (“juku”).The video opens with a classroom full of students all exhausted and struggling to stay engaged, before the girl group crash the venue with a choreographed&nbsp;performance which provides a moment of clarity and pause.&nbsp;It's over the top in the best way, and feels very organic in its presentation, despite the offbeat nature of the vignettes. Unique, distinctive and for a good cause - what more can we ask for?&nbsp;

Japan

Masami Tanaka

Takashi Ohashi

Yoppy

Mackenzie Sheppard

Daisuke Misu

AOI Pro.

Mikul Eriksson

Nozomi De Lencquesaing

Phoebe

Sachi Sasaki

Mikey Rossiter

Naomi Hayashi

Haruka Okutsu

Mai Ikeda

Misaki Matsui

Rikiya Takano

Kazuki Omi

J-Pop

Atarashii Gakkou '[Woo! Go!]' by Mackenzie Sheppard

Atarashii-Gakkou-'[woo!-Go!]-'-by-Mackenzie-Sheppard

Promonews Podcast

Kanako Sato

Production Manager

Videos featuring Kanako Sato

2022 (1)

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