Art Director

Kai Boydell

Kid Cudi&#39;s latest self-directed video - under his real name Scott Mescudi &ndash; sees him throwing a dance party with A$AP Rocky, Willow &amp; Jaden Smith&nbsp;as some of the celebrity guests.&nbsp;But in light of recent news about the artist, this otherwise carefree video now comes with some dark undertones.It&#39;s a roaming camera affair with as many different coloured lights as you can throw at a video, whilst Cudi and company just dance the night away. However, with lyrics such as&nbsp;&quot;The industry is so full of shit / Welcome y&#39;all to the enema / Nah man, no subliminal / &#39;Cause they insecure, they know who they are&quot;, combined with Cudi&#39;s recent clashes with Drake and Kanye,&nbsp;and the fact that he recently checked himself into rehab for &quot;depression and suicidal urges&quot;, the video now takes on the melancholic context of being Cudi&#39;s one last hedonistic hurrah before taking steps to repair himself.&nbsp;

United States

Scott Mescudi

Danyi Deats

Happy Street

Jeff Pantaleo

Jordan Curtis

Kevin Kerslake

Chris Davies

Kevin Kim

Bonch

A$ap Rocky, Willow Smith, Jaden Smith

Kate Miller

Kid Cudi 'Surfin' by Scott Mescudi

Kid-Cudi-'Surfin'-by-Scott-Mescudi

Kid Cudi - aka&nbsp;Scott Mescudi&nbsp;- explores a trippy jungle dreamscape in this self-directed video for his track Frequency.Its a trance-inducing clip which sees the artist performing in the misty nighttime&nbsp;until a nude,&nbsp;bejewelled woman joins him in the&nbsp;forest. Along the way, Cudi&nbsp;encounters&nbsp;flying acrobats,&nbsp;glow-in-the-dark magic&nbsp;mushrooms and ever more&nbsp;mysterious and seductive&nbsp;women...

Chris Davis

Republic

Kid Cudi 'Frequency' by Scott Mescudi

Kid-Cudi-'Frequency'-by-Scott-Mescudi

Declan Whitebloom has delivered this well-executed, inspirational video for Jess Glynne&#39;s&nbsp;punchy&nbsp;power anthem Don&#39;t Be So Hard On Yourself.It tracks the story of a teenager who is&nbsp;down on his luck, having to relocate to a new neighbourhood and school after his father passes away. A picture on his bedside table reveals&nbsp;his father was a drummer a defining skill that inspires the sullen boy to follow in his footsteps.He&#39;s got a long way to go before he can prove himself worthy to join the drumline at his new school...&nbsp;But the boy demonstrates that with a little guidance,&nbsp;a solid work ethic paired with a can-do attitude can go a long way. And he doesn&#39;t have to deal with an evil teacher, as in&nbsp;Whiplash...&nbsp;

United Kingdom

Declan Whitebloom

Ana De Diego

Black Dog Films

Katie Dolan

Cindy Lu

Chad Nicholson

Jackson Hunt

Steven Doyle

Brandon Musselman

Erika Frank

Armee Jacob

Melinda Kelly

Main Boy: Jordan Humpries Mother: Erika Bowman Dad: Clarke Peters

Martin Roker at Black Dog Films

Dan Curwin

Atlantic Records

Jess Glynne 'Don't Be So Hard On Yourself' by Declan Whitebloom

Continuing the cinema theme of&nbsp;Snoop Dogg&#39;s last video <a href="http://www.promonews.tv/videos/2015/04/16/snoop-dogg-so-many-pros-francois-rousselet" target="_blank">So Many Pros</a>, Warren Fu has delivered this entertaining take on the future of Hollywood in the&nbsp;video for California Roll.&nbsp;The dream team of Snoop Dogg, Pharrell&nbsp;and Stevie Wonder&nbsp;take a&nbsp;mid-century cinema audience&nbsp;on an awe-inspiring flight through the glitz and glamour of Future-California, and we&#39;re taken along for the ride. Gliding along in Snoop&#39;s hovercraft the audience travels through the dizzying heights of Californian Pyramids and other Egyptian-styled&nbsp;skyscrapers drenched in&nbsp;golden light.&nbsp;

Kai Boydell

Art Director

Videos featuring Kai Boydell

2016 (2)

2015 (2)

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