2nd AC

Juan Minotta

A love story blossoms in the most unlikely of locations, in Fred Rowson's playful promo for Mae Muller.&nbsp;The video for I Just Came To Dance plays out like a Gucci shoot on a golf course, with a bit of The Virgin Suicides thrown in for good measure, and sees Mae attract the attention of a golfing guy with gorgeous looks but&nbsp;a flatlining personality.[imgtoken data:1]Mae can’t decide whether she wants to get with him or kill him. So, instead, she toys with him.Conceptually opposite to the lyrics of the track - you are definitely not meant to be busting moves in the middle of a golf course, but that doesn't&nbsp;stop&nbsp;Muller and friends -&nbsp;the video is imbued with director Fred Rowson's comedic, slightly surreal style, and it will keep viewers on their toes throughout.&nbsp;&nbsp;

United Kingdom

Lucy Cooper

Kharmel Cochrane

Naomi Weijand

Darcey Simmons

Curtisha Kruythoff

Oluwatosin Omotosho

Sarah Adewunmi

Jade Denne

Soki Mak

Fred Rowson

Tara Sadeghi

Blink

Emily Tedrake

Ryan Delahunty

Jack Reynolds

Laura Northover

Lizzie Jones

Kerry Green

Josh Brooks

Mark James

Claudimar Neto

Ross Kwan

Zara Ali

Samuel Marr

Richard Fearon

Kelvin Chim

George Leo Manby

Black Kite Studios

Mae Muller 'I Just Came To Dance' by Fred Rowson

Mae Muller - I Just Came To Dance (Official Video)

Deb Never wakes up to find a plant growing out of her chest in Quba Tuakli's video for Funky - a quirky and cartoonish satire on music biz exploitation.Tuakli's video for the alt-pop producer-performer shows what it's like to dream of a world full of what you love, but waking up to something different. After the literal blossoming of her talent, Deb Never encounters a shark-like label executive who forces her into a contract. And as a result, she ends up being buried...[imgtoken data:1]“The concept of the film is pretty simple; nurture yourself in a world that wants you to conform, and chase your potential, even if it’s scary," explains Tuakli.&nbsp;"Currently, I’m enjoying the process of character creation. Working with our lead Adam to realise the label exec character I dreamed up was the highlight of the shoot. Deb was a vibe to work with, affable and professional – when an artist is mingling with the crew and cracking jokes, everyone has more spring in their step.”

Quba Tuakli

Zoe Travica

Caviar

Eleri Evans

Sorcha Shepherd

Sam Barnham

Joel Honeywell

Jeff Celis

Ash Halliburton

Mika Lapid

Samm Agnew

Terri Higgins

Jess Summer

Road Casting

Andre Rodrigues

The Assembly Rooms

Alex Gregory

No.8

Hands London

Alt-Pop

Deb Never 'Funky' by Quba Tuakli

Deb Never - Funky (Official Music Video)

Gavin James takes to the rollerskating rink, and revives some of iconic movie moments of the Eighties, in Andy Morgan's entertaining video for Greatest Hits.James and Morgan have fun with a tongue-in-cheek approach to a sad love song, with his doomed rollerskating romance dotted with references to classic movies - Footloose, Back To The Future, Say Anything, to name a few&nbsp;-&nbsp;to James pulling off some unlikely moves in the rollerdisco with&nbsp;champ&nbsp;skater Tinuke O'Yediran,&nbsp;thanks to champ skater stand-in&nbsp;Zachary Martin.And there's a nice bloopers reel during the credit sequence at the end showing how much fun they had making it.[imgtoken data:1]"Gavin's brief was he wanted to skate his feelings, Footloose-style, in a roller rink, with the idea to put in lots of 80s references. Being a big fan of that era I figured if we’re going 80s then let's not hold back!&nbsp;"I wanted to hinge the idea on a narrative which lead me to the opening which is a combination of&nbsp;The Goonies’&nbsp;doubloon scene and&nbsp;Back To The Future. The rest of the video was seeing how many 80’s references we could fit into a single shooting day."It seemed like everyone on this shoot was a professional level skater, whereas Gavin had only been learning for just over a month! Our female lead Tinuke O'Yediran is a double Guinness world record holder for skating, Gavin’s double, Zachary Martin, is an award-winning member of Team GB, and Chris Dumount camera operated on skates which gave us some amazing dynamic moves."It was a hard shoot, but Gavin’s neverending enthusiasm and hilarious ideas for improv, as well as an immense effort from the entire crew held everything together."

Andy Morgan

Electric Light Studios

Mike Downs

Riyadh Haque

Franklin Dow

Aida García Vega

Noah Furrer

Nigel Greene

Bekki Mitchell

Mattieu Tullet

Katia Kush

Tinuke O'yediran

Stella Foster

Gold Soldier Records

Altaira Morris

Joanna Coleman

Gavin James 'Greatest Hits' by Andy Morgan

Gavin-James-'Greatest-Hits'-by-Andy-Morgan

Dan Massie teams up with James Arthur for another live promo, this time for introspective hit Avalanche.&nbsp;Shot in a contemporary social space, the focus of the concept is purely on James' performance, which slowly unravels as the track builds to its emotional climax.&nbsp;Cold blue lighting and slow, contemplative shots elevate the reflective themes in the song, whilst the inclusion of the full band adds an extra energy and finesse to the piece.&nbsp;&nbsp;

Dan Massie

Electric Light Studios Ltd

Frank Dow

John Joe Besagni

James Arthur 'Avalanche (Live Session)' by Dan Massie

New directing duo The Madley Brothers deliver a cool showcase for bedroom-pop newcomers Wynona’s debut single Get Back To Myself, featuring lead singer Natalie in a domestic setting, but uncomfortable in her surroundings.&nbsp;In several well-composed set-ups, shot by DoP Adam Singodia, the video reflects the mood of the song by a band who were repatriated to the UK from their base in Japan at the start of the pandemic last year.&nbsp;"We wanted to explore the uneasiness of not feeling like yourself and the disconnection and stillness that ensues," explain the Madley Brothers.&nbsp;"It’s introspective and quiet, yet the desperation can’t help but bubble over the surface."

The Madley Brothers

Ellie Gordon

Ray Film

Gizem Kuru

Luca Piercey

Isabella Mahmoud

Juno Harvey

Lorna Searl

Francis Qureshi

Adam Singodia

Wynona 'Get Back To Myself' by The Madley Brothers

Wynona-'Get-Back-To-Myself'-by-The-Madley-Brothers

Nayana IZ ponders on identity and relationships, in Liam S. Gleeson's introspective promo for Breaking Point.&nbsp;Beginning as an ode to her boyfriend, the story of the track shifted during writing, as&nbsp;the artist reconciled her existence as a British-Asian woman with her past self.The video uses abstract reflections and suggestions of a doppelganger to match the&nbsp;themes of the concept, as Nayana IZ overcomes past traumas, eventually becoming&nbsp;comfortable&nbsp;in her own skin.&nbsp;Piecing together intimately shot portraits with an absorbing narrative, DoP&nbsp;James Moriarty's cinematography feels raw, real and human, switching up textures and colour palettes to represent the multiple threads of the artist's story and personality.&nbsp;

Liam S. Gleeson

Anna Fenzi

Hidden Agency

Adam Titchener

Miles Lacey

James Moriarty

Josh Wisdom

Lea Federmann

Karla Q Leon

Luz Giraldo

Accomplice Studio

Luke Morrison

Electric Theatre Collective

Oliver Whitworth

Stephen Ellis

PIAS

Hip Hop

Nayana IZ 'Breaking Point' by Liam S. Gleeson

Nayana-Iz-'Breaking-Point'-by-Liam-S.-Gleeson

Caroline Hajny directs a dynamic performance promo for René.&nbsp;The video for Better U spans a handful of fashion editorial-style vignettes, using lighting and camera effects to create an effervescent aesthetic.&nbsp;The energetic performance complements the coruscating track, and is perfectly captured through&nbsp;Kitt Sullivan's stylised cinematography, switching between glossy black and white and vibrant colour for dramatic effect.&nbsp;

Caroline Hajny

Jon Weston

22films

Kitt Sullivan

Erne

Alex Cullen

Gilliam Svenkov

Chrissy Hutton

David Gillers

Alex O'Brien

René 'Better U' by Caroline Hajny

René-'Better-U-'-by-Caroline-Hajny

Joe Connor directs a vibrant promo for Irish rock outfit Inhaler.&nbsp;Starting as a straightforward performance in a clinically white studio, there is a progressive eruption of colour as paint is thrown, splattered and spray-painted across every inch of the room - and the&nbsp;performers.&nbsp;Exuding a fun-filled, charming energy, the stripped-back aesthetic works perfectly for the concept, and the tight edit and use of effects helps tie the various elements together.&nbsp;

Ireland

Joseph Connor

Fred Bonham Carter

Andrew Rawson

Just Fred

Alexa Haywood

Tom Fraser Ivans

Holly Smyth

Liam Bachler

Ten Three Editing

Alexa Haywood at Free Agent UK

Semera Khan

Polydor

Rock

Inhaler 'Cheer Up Baby' by Joe Connor

Inhaler-'Cheer-Up-Baby'-by-Joe-Connor

Tom Jones faces off against a&nbsp;mysterious&nbsp;oppressor, in his cover of&nbsp;Malvina Reynolds' No Hole In My Head.Directed by Daniel Broadley, the promo opens with Sir Tom standing in front of a police lineup wall, before going head to head with his anonymous nemesis&nbsp;in an interrogation room.As more characters begin to populate the room&nbsp;one-by-one, they each find the strength to shine bright and cancel out the darkness, overruling their fear&nbsp;and doubts.&nbsp;&nbsp;It's a great concept, with a trademark powerful performance from the iconic artist, and plenty of attitude to boot.&nbsp;Sir Tom is clearly not done yet. And if this and his previous&nbsp;video for Talking Reality Television Blues&nbsp;are anything to go by, he is gearing up for one of his most varied and exciting releases to date.&nbsp;

Daniel Broadley

Ersan Beskardes

Kode Media

Nathan Killham

Elliot Zelmanovits

Ty Hack

Robbie Mayo

Benny Casey 

Suzie Walsh

Jess Mcquaid

Craig Coole

Dan Moran

James Hackett

Soul

Tom Jones 'No Hole In My Head' by Daniel Broadley

Tom-Jones-'No-Hole-In-My-Head'-by-Daniel-Broadley

Maxim Kelly teams up with South London alt-rockers Shame to create a masterful reimagining of archive footage for new single Nigel Hitter.Applying deepfake technology onto film from mid-20th century child developmental research, Kelly drops the band -&nbsp;frontman Charlie Steen,&nbsp;in particular&nbsp;- into the world of vintage equipment, whitecoated medics&nbsp;and&nbsp;lots of babies, undergoing all manner of tests and examinations. It's all part of the project led by that man who introduces the film and has his name on the front of the hospital... Nigel Hitter, MD.The effect of this clever refashioning of the past is both funny and creepy - which becomes more pronounced when the babies 'learn' to sing the lyrics of the song, and the human babies' number is increased by a painfully thin baby rhesus monkey. Now we are sliding into David Cronenberg territory of&nbsp;curious institutions, strange experiments and unfeasibly gifted toddlers.You could also argue that the video is also a kind of reflection on the past year - a relentless testing of human behaviour, where the medical profession play a prominent role. It echoes the manner in which the song, which features on the band's new album Drunk Tank Pink (out on Friday, 15th January). As Steen explains, it started life as&nbsp;the band adjusted to being locked down at home, having spent much of their adult life on tour.&nbsp;“Nigel Hitter is one of the vital organs of Drunk Tank Pink," he says. "A necessary pulse. Focused on daily routine, repetition, and how extraordinary any ordinary task seemed to me after coming home from touring. A world of percussion and joy lies within.”&nbsp;&nbsp;&nbsp;&nbsp;And Maxim Kelly was clearly inspired by the lyrics in coming up with the concept behind the video. The way he has executed that idea into the finished work - with the help of his team, including DoP Franklin Dow, editor Charlie Reddie and VFX artist RoBert Chandler - is nothing short of a marvel.

Maxim Kelly

Stephanie Paeplow

Daniella Manca

Ben Keswick

Ciprian Stroiny

Charlie Reddie

Homespun

Angela Hart

Connor Coolbear

Robert Chandler

Butterscotch Post

Fatima Ouklilane

Robby Morris

Dead Oceans

Shame 'Nigel Hitter' by Maxim Kelly

shame - Nigel Hitter (Official Video)

Samuel Douek directs a slick choreography-based promo for Gracie.&nbsp;Captured in one mesmerising take, the fluidity of the camera is matched in the free-spirited dance sequences, morphing from one set piece to another with style and flair.&nbsp;Gracey gives a knockout performance, stealing the show at every moment as she delivers a side of her visuals and sound that we haven't seen - nor heard - before.&nbsp;

Juan Minotta

2nd AC

Videos featuring Juan Minotta

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