Lead Animator

Jess Gorick

Since it&#39;s release in late January, Sainsbury&#39;s have celebrated the joys of preparing food and healthy living with an&nbsp;effervescent use of real people and a freshly-minted music track in the ad Food Dancing, directed by Siri Bunford at Knucklehead.&nbsp; &nbsp;&nbsp;Sainsbury&#39;s ad agency Weiden &amp; Kennedy commissioned the song from UK hiphop artist MysDiggi (who has Sainsbury connections; his mum works for them in store), and then Bunford directed&nbsp;people from all over the UK dancing to the track in their own kitchens.And it gave the director&nbsp;the chance not just to make the TV spots&nbsp;but also a music video in the same naturalistic style, with more people, more excellent dancing, more Mysdiggi - plus a cool, full colour section featuring some of the ordinary folks parading more of their impressive dance moves.The fact the longer version has garnered far more views on YouTube than the 60&quot; ad - in fact it has now passed a million views - confirms that&nbsp;this is&nbsp;a branded music video that really works.&nbsp;

Siri Bunford

Knucklehead

Matthew Brown

Jim Joliffe

Adam Rudd

Final Cut

Time Based Arts

Tom Johnson

Mike Aveling

Lauren Havard

Simone Grattarola

Wieden & Kennedy London

Scott Dungate

Sophie Bodoh

Mysdiggi x Sainsbury's 'Food Dancing (Yum Yum Yum)' by Siri Bunford

Food Dancing (Yum Yum Yum)’ Video - MysDiggi x Sainsburys advert

Promonews Podcast

Jess Gorick

Lead Animator

Videos featuring Jess Gorick

2017 (1)

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