Mysdiggi x Sainsbury's 'Food Dancing (Yum Yum Yum)' by Siri Bunford
Since it's release in late January, Sainsbury's have celebrated the joys of preparing food and healthy living with an effervescent use of real people and a freshly-minted music track in the ad Food Dancing, directed by Siri Bunford at Knucklehead.
Sainsbury's ad agency Weiden & Kennedy commissioned the song from UK hiphop artist MysDiggi (who has Sainsbury connections; his mum works for them in store), and then Bunford directed people from all over the UK dancing to the track in their own kitchens.
And it gave the director the chance not just to make the TV spots but also a music video in the same naturalistic style, with more people, more excellent dancing, more Mysdiggi - plus a cool, full colour section featuring some of the ordinary folks parading more of their impressive dance moves.
The fact the longer version has garnered far more views on YouTube than the 60" ad - in fact it has now passed a million views - confirms that this is a branded music video that really works.
|Executive Producer||Matthew Brown|
|Line Producer||Matthew Brown|
|Director of Photography||Jim Joliffe|
|Editing company||Final Cut|
|VFX Company||Time Based Arts|
|VFX Supervisor||Tom Johnson|
|VFX Producer||Lauren Havard|
|Lead Animator||Jess Gorick|
|Agency||Wieden & Kennedy London|
|Creative Director||Scott Dungate|
|Creative Director||Sophie Bodoh|
Creative agency Portas enlisted the help of Charlie Robins and Joe Alexander to produce a beautifully-shot video for the SS14 Clarks Originals Pioneers campaign, with rapper Hip Hop artist DOOM.
Emmanuel Adjei returns after his video for Mark Pritchard with a new project for Patta Amsterdam that fuses a concept-based performance video with a branded content showcasing a new clothing …
A collaboration between Travis Scott and Saint Laurent results in this spectacular music video-cum-fashion film directed by Nathalie Canguilhem.
Dance legends Orbital and their friends at Bristol-based portable speaker brand MiniRig bring us a proper old school illegal rave - in miniature.This branded video directed by Tom Chancellor, …
There are now just over four days left (from today, August 3rd) to enter work in most of …
The entry deadline for over 35 categories at the UK Music Video Awards 2020 has been now …
An edited version of BUG's show dedicated to Supergrass - which took place at the BFI Southbank in …
Cinematographer-turned-director Nos, who has shot award-winning C4 series Four To The Floor and …
There’s one week left from today (July 27th) to enter the UK Music Video Awards …
Homespun Yarns G.O.A.T. (Greatest Of All Time) has been chosen by public vote, and the …