Wardrobe

Jake Hunte

Aidan Zamiri directs a stripped-back studio promo for&nbsp;Yung Lean X Bladee.Taking things back to basics - and with a very nostalgic&nbsp;monochromatic aesthetic - the video for Victorious focusses purely on performance, with some abstract creative flourishes peppered throughout.&nbsp;Using quick cutaways and minimalist art direction to flesh out the visual style, the video is less eccentric than much of Zamiri's music video work, but just as captivating and well executed.&nbsp;

United Kingdom

Louis Simonon

Aidan Zamiri

Lucy Bradley

Object & Animal

Jake Hunter

Morgan Clement

Ella Knight

Rose Esme Lucas

Sam Rawlings

Saskia Dixie

Jack Foster

Pundersons Gardens

World Affairs

Yung Lean X Bladee 'Victorious' by Aidan Zamiri

Yung Lean x bladee - Victorious

Milo Blake harnesses the explosive energy of Royal Blood, through the experience of one audience member at a tumultuous gig, in his promo for Mountains At Midnight.The blistering video&nbsp;is a sensory exploration of the chaotic but cathartic euphoria you feel at a gig or a rave, when you are surrounded by others who are on the exact same frequency as you. Through flailing limbs and frenetic&nbsp;movement, the lead character&nbsp;flits between a packed-out space and one where she’s fully immersed and lost in the music, as the Brighton duo perform the track, the first release from their new album.It's a riotous, full-on visual with a grimy, monochromatic&nbsp;aesthetic, and&nbsp;Rich Woolway's thrilling cut reflects the rowdy atmosphere in the concept.[imgtoken data:1]

Sarah Adewunmi

Jade Denne

Milo Blake

Mayling Wong

Mouthpiece

Spindle

Kirstin Cruickshank

Kieran Brown

Peter Bishop

Ayo Alli

Jack Meredith

Jack Robson

Milo Brown

James Huthwaite

Hara Spyrou

Magnus Westwell

Ayopo Abiri

Rich Woolway

Homespun

Tom Mangham

Black Kite Studios

Natali Borte

B.art

Emma Belabed

Warner Music

Rock

Royal Blood 'Mountains At Midnight' by Milo Blake

Royal-Blood-'Mountains-At-Midnight'-by-Milo-Blake

Sasha Nathwani launches a new phase of his music video directing career with this scintillating showcase for Tamil-Swiss singer-songwriter Priya Ragu, which combines elements of South Asian cinema and Kill Bill in a eye-catching style the director dubs 'Tamiltino'.Having celebrated&nbsp;South Asian fashion and culture in her previous videos, the video for&nbsp;Adalam Va! - which&nbsp;translates loosely as Let’s Dance -&nbsp;raises the bar in terms of visual elegance, choreography and pure physicality,&nbsp;with Priya mastering an eye-catching array of intense martial arts moves and energizing dance routines, created by the choreographer Supple Nam.The eye-popping action and performance elements also dovetail wonderfully within the striking splendour of&nbsp;Strawberry Hill House &amp; Garden, a place&nbsp;that is also clearly influenced by subcontinent architecture.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[imgtoken data:1]Adalam Va! is a most vibrant cocktail of electro-pop and soul-stirring South Indian sonics, with Priya’s voice rising like a beacon of positivity. “Adalam Va! is about hope in the darkest of days," she says. "It’s about the fresh energy that emerges out of these times. We wanted to express that feeling through this song and to get everyone on the dancefloor!”And Nathawani's well constructed visual captures the essence of the track with admirable wit and timeless cinematic glamour.“I’ve wanted to work with Priya for a while now," says the director. "This Adalam Va! video was the perfect opportunity. Working collaboratively with Priya and Japhna Gold, we crafted a narrative inspired by classic Tamil films from the 70s and 80s starring Indian film legend Rajinikanth, and fused this with the cinematic flair of Tarantino, coining this combination of styles: TAMILTINO.[imgtoken data:2]"The video tells the story of a Kill Bill-inspired character played by Priya, that liberates a gang of youths enslaved by an evil villain, freeing them through the encouraging chorus line Adalam Va which means Come and Dance."Priya really threw herself into the physical challenge of this video, working closely with choreographer and fight supervisor Supple Nam, she learnt how to use a silambam stick, a South Asian martial arts weapon, alongside numerous dance sequences, inspired by South Asian choreography.”

Sasha Nathwani

Manoela Chiabai

Caviar

Eleri Evans

Joshua Noon

Smera Kumar

David Wright

Isusko Garcia

Gary Kent

Joshua Dadson

Felix Wildey

Riaz Ahmed

Ciaran Beale

Natalie Wilkins

Daniela Alves

Shamara Roper

Tasnim Nahar

Supple Nam

Blaine Pearson

TenThree

Jonny Tully

CHEAT

Hands 

Warner Records

Priya Ragu 'Adalam Va!' by Sasha Nathwani

Priya Ragu - Adalam Va! (Official Video)

Following&nbsp;their collaboration on Chicken Lemon Rice,&nbsp;Priya Ragu reunites with director Dumas Haddad on the striking promo for Lockdown.&nbsp;The&nbsp;dystopian visual concept highlights two dancers, who are&nbsp;tied to platforms in the vast desolation of an empty quarry. They’re overseen by Priya, who plays two characters: the authoritative Priya, an edgy and charismatic personality who relishes the opportunity to keep the two dancers restrained; and also the sensitive ‘lockdown’ Priya, who is open to other possibilities.The two dancers use the power and imagination of their choreography to help triumph over their differences. It’s a representation of how society can only find unity via compromise and understanding.Dazzingly vibrant and punchy, the video is&nbsp;a brilliant showcase of interpretive movement and slick cinematography, and the location lends itself to the post-apocalyptic tone of the concept.&nbsp;

Dumas Haddad

Abiola Rufai

Agile Films

Sana Khan

Precious Mahaga

Sam Barnham

Olan Collardy

Michael Hannides

Conor Maloney Hill

Vini Curtis

Jade Adeyemi

Wilson Fok

Bari Khalique

Jason Wallis

Oliver Whitworth

Electric Theatre Collective

OB Management

Dom Mckiernan

Soul

Priya Ragu 'Lockdown' by Dumas Haddad 

Priya-Ragu--'Lockdown-'-by-Dumas-Haddad-

Kalina Pulit directs an effervescent time-travelling mini-blockbuster starring singer Mae Muller and DJs Billen Ted for their dance-pop anthem When You're Out.&nbsp;With the Billen Ted duo breaking free from enforced isolation to clubbing freedom courtesy of their time-travelling DeLorean - complete with Back To The Future accessories - Pulit builds a playful, all-action narrative, employing 360 camerawork to enhance the storyline, and Mae Muller's charismatic performance.It's a big breakthrough into mainstream pop videos for the director, whos work for the likes of Harry Edwards and Schafter has tended towards the more experimental. But that proves to be an advantage here as she interprets this infectious summer hit through a distinctive lens.&nbsp;&nbsp;We spoke to Kalina Pulit about the experience of making the video.[imgtoken data:1]<blockquote>We got our hands on the most accurate&nbsp;Back To The Future&nbsp;Delorean Time Machine...</blockquote>Pn: How did you get involved in the project? KP: It was one of those projects that caught my eye for several reasons. It came through Emily Rudge, an amazing EP. We’ve been meaning to work together for a while. Billen Ted guys have laid out a compelling foundation to build on within the brief. Also, the track pays homage to a classic Don’t Think I’m Not&nbsp;by Kandi, so there’s an element of reworking something nostalgic, which I found interesting.How did you develop the time-travel idea for the video? I think it’s important to make work that resonates. I imagine a lot of us daydream occasionally about time travelling - either to the past or future- especially when going through such a period of reflection as the one brought via the pandemic. The aim was to address the transition from a home rave to a club one, and we took that quite literally. The base for it came from Billen Ted and I’ve just built on top of that and developed it further.I love working with music artists that have a vision for the visual aspect of their work and this was a great opportunity for capturing the playfulness of Billen Ted duo and Mae Muller’s empowering energy.[imgtoken data:2]<blockquote>We aimed to address the transition from a home rave to a club one - we took that&nbsp;literally.</blockquote>Your directing work in videos has generally been for more leftfield artists. How did you adapt to directing a video for a pop banger? There was something about pop music bringing joy to the masses that Sia spoke about during her podcast with Louis Theroux, which has stuck with me. I felt like bringing some positive vibes into our Covid-fractured reality.Also, I like to be versatile with my work and I’m particularly interested in things I haven’t explored yet. More consideration went towards the audience on this one. I wanted to create something that would&nbsp;be cinematic, and at the same time reflect some of the trends generated on platforms such as TikTok.Linear narrative is not usually my thing, I’m more into non-linear storytelling. Working with a more commercial song required a compromise on that front. I like to layer messages in my work rather than force a certain literal interpretation, so that the viewer can take what they want from it. In this case it might be Mae’s powerful performance, Billen Ted duo being fun, the energy of a much longed-for night out and the DeLorean looking cool.And if you want to read into it more, there’s inter-dimensional time travel, duality of worlds, escapism from mundane reality, disco ball and plethora of other circles within the frame and camera style, symbolising movement and things being forever in flux.[imgtoken data:3]<blockquote>360 camera technology...&nbsp;seemed like a perfect vehicle for transitioning between the two worlds.</blockquote>Where did you find a DeLorean with proper Back To The Future tech? Could that be the original car? We were extremely lucky to get our hands on the most accurate&nbsp;Back To The Future&nbsp;Delorean Time Machine - with some of the parts used from the vehicle in the movie. Kudos to the DMND CLR production team for making that happen.I have a thing for peculiar cars - but this one was like nothing I’ve seen so far. Literally out of this world experience. The design, the details, the condition of it, the sound it made. One of the highlights of the shoot for the crew and onlookers, and rightly so.What was the thinking behind shooting some of the footage on a 360 camera? I’m always on the lookout for something that will provide a framework for storytelling and an opportunity for visual experimentation, whether that’s working with analogue film, datamoshing, CCTV cameras, projection art or 360 cameras - depending on what fits the narrative best.I was drawn to 360 camera technology as it’s still fairly new and unexplored. I was curious to see what we can do with it. Plus it seemed like a perfect vehicle for transitioning between the two worlds – the ‘current’ and the ‘club’ reality.[imgtoken data:4]What were the big challenges on the shoot - and on the production as a whole? We’ve had a really great day on set -&nbsp;lovely crew, amazing atmosphere. We worked within a very tight schedule, due to the multi-camera set up, amongst other things. I think the biggest challenge was to facilitate the environment for the 360 cameras element – as everything gets in the shot when using these. It took some meticulous planning, balanced with plenty of improvisation.What has been your biggest takeaway from making the video? The biggest takeaway from making the video is perhaps easing more into the art of relinquishing control over the final outcome and adapting to work within certain limitations, whether that be technology, time, or resources available.There’s plenty of things that turn out to be much better than intended and some that don’t work at all on projects with that level of experimentation so training that flexibility muscle and staying on course is key.

Kalina Pulit

Dijian Eccles

Radical Media

Emily Rudge

Andre Wooz

Danny Rumbelow

Arran Green

Orlando Morris

Sam Kemp

Kristof Szentgyorgyvary

Ella Violetta

Vlad Barin

Denova Media

Katie Dolan

Black Butter

Dmnd Clr

Rupert Peddle

Jaime Jarvis

James Loach

Lisa Laudat

Zara Ali

Ola Christian at LEVILE

Oonah Anderson

Andre Reid-McKinley

Dance

Billen Ted ft Mae Muller 'When You're Out' by Kalina Pulit

Billen Ted - When You're Out (Official Video) ft. Mae Muller

Melody Maker explores freedom and restrictions in her hallucinatory promo for Greentea Peng.&nbsp;Locked inside an apartment building, we see the artists isolated from the world outside, unable to connect with&nbsp;anything outside of the four walls that encase them.&nbsp;The hazy cinematography blurs into a surrealist dreamworld, as the artists&nbsp;appear as giant döppelgängers,&nbsp;staring at their true selves&nbsp;through the window glass as if they were experimental guinea pigs.&nbsp;It's a clever commentary on the extended period of time we have been trapped away from each other, and the ongoing severance of our natural ties to the world and our true purpose.[imgtoken data:1]

Melody Maker

Jake River Parker

Ramy Dance

Common People Films

Oliver Hill

Joe Starrs

Hunter Daly

Rupert Hornstein

Danny Williams

Peter Gregory

Charlie Grumbar

Maha Alselami

Charles Gamble

Ruth Wardell

Okay Studios

Benson Udia

Jomar O’Meally

Reggae

Hip Hop

Greentea Peng ft Simmy, Kid Cruise 'Free My People' by Melody Maker

Greentea-Peng-'Free-My-People'-by-Melody-Maker

Directing duo Machine Operated grant us access to Greentea Peng's cool and colourful world, from the beginning of her day (which involves drinking tea) to an evening performing the track Nah It Ain't The Same with her band.There are several trippy digressions from her gentle, groovy routine too, prompted by the camera stopping on the details of her day: the photos on her kitchen wall, the close-up of her burning joint, a bunch of flowers... Suddenly we're in another place entirely, or looking at a toy bus and a bus-shaped purse containing miniature toy money.This all seems ideal for Greentea Peng and her&nbsp;brand of woozy, London-bred jazz-pop. It's the second video for her by Machine Operated -&nbsp;Josh Hercules&nbsp;and Nathan Taylor -&nbsp;who have&nbsp;captured the spirit of her mystique.&nbsp;

Machine Operated

Bruno Loureiro

Pulse Films

Rik Green

Beatrice Giustini

Jack Reynolds

Kev Roberts

Elena Lsolini

Jack Williams

Assembly Rooms

Connor Coolbear

Daniel Breheny

Harri Kamalanathan

Chris Orr

Greentea Peng 'Nah It Ain't The Same' by Machine Operated

Greentea-Peng-'Nah-It-Ain't-The-Same'-by-Machine-Operated

Greentea Peng meditates on human nature, and a tumultuous year, in a perpetually-moving rollercoaster of a concept for Revolution devised by Melody Maker.&nbsp;Shot in Ridley Road market in Dalston, East London, the charismatic singer-songwriter delivers an absorbing performance and&nbsp;optimistic call to arms.&nbsp;Through the use of a motion control rig - operated by DoP Thomas English -&nbsp;the Dalston environment changes in front of our eyes, documenting the people, places and events that have taken place in this shared universal experience. &nbsp;“A result of recent turmoil: political, societal, and individual. 2020, a painfully transformative year for the collective," states Greentea Peng.&nbsp;"Revolution is a product of this pain and also the anger we’ve been struggling to move through, at the same time it represents the hope conjured. A reminder to remember where the first revolution must take place and also a reminder to be aware of where and what we put our energy and belief into.”

Heba Elgamal

Tony Roberts

Sam Roffey

Thomas English

Chris Steel

Lou Macnamara

Matt Bohun

Lauraine Bailey

Jess Vile

Neon City Media

Capital Studio

Alice Mccall

Alternative

Greentea Peng 'Revolution' by Melody Maker

Greentea Peng - Revolution (Official Video)

Felix Brady explores our sense of self in the mesmerising video for Greentea Peng's Hu Man.&nbsp;Spanning a series of hyperstylised vignettes, the video is packed full of iconography alluding to our sense of self and the falsehoods we have bought into as a society, and laments the way we are so reliant on our own egos.&nbsp;Peng explains, "The track is a war cry. Calling upon the energy of Kali Ma- ‘The Dark Mother’, to strip us from our ego, take the skin and leave the spirit and transcend the veil of Maya - The cosmic illusion. For the battleground is inside of us - between you and your ego. In Lak'ech Ala K'in” - “I am you , you are me.”The sleek cinematography - care of&nbsp;DoP&nbsp;Ben Fordesman - feels almost dreamlike in its execution, and the use of VFX to transition between scenes and&nbsp;characters is a characteristic Brady touch that's seamless and very effective.[imgtoken data:1]&nbsp;

Felix Brady

Martha McGuirk

Stink Films

Katie Lambert

Jonathan Sidwell

Ben Fordesman

Edward Tucker

David Ansah

Jono Yates

Natasha Lawes / Maha Aleselami

Joseph Bicknell

Astro Pirata

George Zador

Steve Ohalloran

Kikz Katika, Mette

Virgin EMI

Greentea Peng 'Hu Man' (Director's Cut) by Felix Brady

Barny Fletcher create&nbsp;havoc&nbsp;in the glitchy video for Risk, directed by Daniel Fletcher.&nbsp;In a simple&nbsp;room, the artist is on camera with two cloned versions of himself stuttering on and off-screen as he performs, creating a frenetic and omnipresent vibe. You&nbsp;cannot&nbsp;escape Barny Fletcher.Formed almost entirely of performance, Fletcher's confidence shines through, bolstering a very simple concept with the energy and engagement&nbsp;you would expect from a seasoned pro. The fact he is relatively new to the scene is exciting and suggests we will be seeing a lot more from the rapper in 2020.&nbsp;

Daniel Fletcher

Benji Landman

Barny Fletcher 'Risk' by Daniel Fletcher

Jake Hunte

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11 videos featuring Jake Hunte

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