Focus Puller

Jak Waughman

Thea Gajic directs a second promo for singer-songwriter Mychelle, exploring how we deal with the emotional turmoil of a breakup.&nbsp;The concept sees a young woman set up a camera in the corner of her house, just in time to capture her ex-boyfriend collecting the last of his things. From there, we see a montage of different moments - from dinner with friends through to arguments on the phone - all from the fixed vantage point the character set up herself.&nbsp;"I wanted to take the typical break-up story and use it to explore our self-obsession and what it might look like if we set up a camera to record ourselves in our worst moments," Gajic explains. "How self-aware are we? How self-aware do we actually want to be?"This question runs through the video, helping to give context to the narrative moments on-screen, and the eventual reset of the character's life, and her readiness to move forward.&nbsp;With a gentle, realistic aesthetic, it's a new spin on the breakup video, with plenty of engaging visuals throughout.&nbsp;

United Kingdom

Elena Muntoni

Manni Kaur

Thea Gajic

Micheal Newton

Greatcoat Films

Erin Corrian-Alexis

Ivor Alice

Sachin Parmar

Shaka Agina

Simon Oxley

Lara Olutunmogun

Michael Baugh

Ethan Turner

Amy Dang

Andi Chu

Kieran Taylor-ford

Abi Corbett

FAMM

Singer songwriter

Mychelle 'Hurt' by Thea Gajic

Mychelle-'Hurt'-by-Thea-Gajic

Thea Gajic&nbsp;directs a heartwarming promo for singer-songwriter Mychelle.The video opens with a single dad - played by Michael Balogun -&nbsp;juggling the cooking and washing up on his birthday, appreciative of the well wishes via text message, but obviously lacking the social excitement he is longing for.That all changes when his friends shop up and throw a surprise birthday party, helping lift the mood and celebrate the day the way it should be. It's a simple concept done well, and offers an optimistic and joyful message. Plus what we all need right now... a&nbsp;happy ending.Thea Gajic explains that her idea for the video was the result of combining two separate briefs that Mychelle had in mind. "We wanted joy to be a through thread of the video to match the feeling the song evokes while also leaning into the lyrics - which actually have a more sombre meaning," she says.&nbsp;[imgtoken data:1]"I wanted to focus on community and the joy we create when we show up for each other - amidst this though, we can still feel quite lonely. Especially if we are going through a transition period. I spoke to Michael, our lead, about imagining if this was the first birthday he was celebrating without his partner - as a single dad - and what feelings they may evoke."I have a lot of close male friends - lots who are fathers too - and so wanted to explore that narrative as opposed to it always being a single mother situation. How do men deal with parenting pressure? And feelings of aloneness? It’s something we either don’t see or don’t feel they have a right to because of how hard mothering might be. I wanted to dip into that a little and see what came out of it.&nbsp;"In the end though, when Michael sees his son asleep - he realises he isn’t actually alone and a piece of him is with him all the time - despite how difficult things might get. Ultimately, the tightrope he is on, isn’t walked on alone."&nbsp;

Maisie Cunnett-the Artist Partnership

Joshua Gochez

Ana Gonzalvo

My Management

Sylvie Briggs

Simon Battensby

Lee David Brown

Belle Palmano

Sarah Cotterell

Amanda Marie-rose

The Assembly Rooms

Henry Howard

Wash

Michael Balogun

Mychelle 'Tightrope' by Thea Gajic 

Mychelle-'Tightrope-'-by-Thea-Gajic-

Directing duo Fa and Fon direct an out-of-this-world promo for&nbsp;MØ.In the suitably extraterrestrial&nbsp;video for Spaceman, we see the artist wake up in some kind of futuristic holding pod, trying to get her bearings and formulate&nbsp;an escape plan.&nbsp;Later on, she wakes up in an unusually stark&nbsp;atmosphere, revered by a group of aliens, eventually being transformed into one of them.It's a distinct contrast to the video for <a href="https://www.promonews.tv/videos/2022/01/31/m%C3%B8-new-moon-fa-fon/74746" target="_blank">New Moon</a>, the London-based director-sisters' previous collaboration with MØ, which framed the Swedish superstar as a medieval goddess. But it's also an ideal companion piece for this catchy track that boasts&nbsp;striking art direction, eccentric styling and no-holds-barred performances. And confirms that Fa and Fon are definitely ones to watch.&nbsp;

Riley Wolf

Annabel Bennett

Jade Denne

Innes Woo

Fa and Fon

Scarlett Anderson

Riff Raff Films

Kat Cattaneo

Krunal Saadrini

Charlie Herrandz

Laura Clayton

Motunrayo Soyannwo

Kitty (keerthana) Rajakulasingam

Gary Kent

Fric Lopez

Rupert Hornstein

Furmaan Ahmed

Carlo Avena

Georgia Olive

Scarlett Bovingdon

White House Post

Black Kite Studios

Sanna Kelly

Daragh Mccan

Chioma Ehiemere

Maggie Chen

Sarah Casbah

Sony Music

MØ 'Spaceman' by Fa And Fon

MØ - Spaceman (Official Video)

James Murray creates an evocative visual for Wunderhorse - the solo project of Jacob Slater, former frontman of indie outfit The Dead Pretties - for the alluring&nbsp;Butterflies.It's comprised of simple yet strong&nbsp;set-ups that make the most of the interiors lit with natural light, and&nbsp;the urban/rural mix of East London locations, with Slater - who has been cast in the much-anticipated Sex Pistols bio-drama&nbsp;Pistol&nbsp;as the band's drummer Paul Cook - front and centre.Murray&nbsp;exploits&nbsp;his cool, on-screen charisma here, creating a sensibility that's more early Nineties than Seventies - in keeping with the unmistakeable&nbsp;influence of grunge on the track.&nbsp;&nbsp;

James Murray

Isabella Culver

Biscuit Filmworks

Rupert Reynolds-MacLean

Andrew Law

Samantha Chitty

Dylan Bruce

Joe Nkadi

Charlotte Brason

Bella Duppee

Bianca Mitchell

Connor Coolbear

Oliver Whitworth

Electric Theatre Collective

Carrie Sutton

Rock

Grunge

Wunderhorse 'Butterflies' by James Murray

Wunderhorse - Butterflies

Batu self-directs the atmospheric and sultry promo for Solace.&nbsp;Featuring a captivating performance from dancer Rosalie Pearce Bell, the video jumps between a neon-lit world and a natural forest environment, exploring the contrast between the solitary worlds.&nbsp;The haunting soundscapes are perfectly complemented by off-kilter camerawork and vivid primary colour lighting, and the hypnotic editing elevates the surreal vibes.&nbsp;

Jak Waughman

Focus Puller

Videos featuring Jak Waughman

2023 (1)

2022 (4)

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