Wardrobe

Holly Adamthwaite

Hamzaa takes her destiny into her own hands, in the sci-fi inspired promo for In Between directed by Loona Riia.&nbsp;Set in a near-future world, we see the artist perform across several glossy vignettes, whilst an abstract narrative plays out in the background.&nbsp;Complemented by sharp styling and makeup, futuristic art direction and empowering themes, this is a top-notch visual for a fast-rising R&amp;B artist.

United Kingdom

Loona Riia

Grace Finger

Tonic

Beth Montague

Molly Fenn

Conor Chalk

Devan Clarke-Sheward

Tom Hall

Federico Belloli

Amelia Tavenner

Paige Cole

Gonçalo Sá Correia

Karol Cybulksi

CHEAT

Henry Medhurst

Carrie Sutton

Sam Seager

Parolophone

Jacob Gerrard

Hamzaa ft Miraa May 'In Between' by Loona Riia

Hamzaa--'In-Between-(ft.-Miraa-May)'-by-Loona-Riia-(concept-Hamzaa-&-Loona)

Jocelyn Anquetil brings the summer vibes early in the scorching video for Bree Runway's Hot Hot.&nbsp;Cementing herself as one of the UK's most exciting up and coming artists, Bree always knows how to collaborate on a stunning visual - and this is one of her best so far.&nbsp;Combining&nbsp;flawless art direction, unabashed&nbsp;energy and slick animation, the video jumps between Runway's HOT HOT car wash and an all-white showroom, whilst an enamored guy is getting hot under the collar. Too hot, as a matter of fact...Leading to an explosive finale, the promo is&nbsp;a masterclass in contemporary aesthetics, infusing polished cinematography with a hint of nostalgia, hard-hitting choreography and a huge dose&nbsp;of fun.[imgtoken data:1]&nbsp;

Jocelyn Anquetil

Eleri Evans

Pulse Films

Rik Green

Emily Mulkerrins

Chris Malin

Pieter Snyman

Michael Hannides

Ester Edusi

Steve Cameron

Ranya El-rafaey

Seraiah Artistry

Bernicia

Charlie Von Rotberg

Homespun

Rascal Post

Lou Cherry

Emily Sonnett

Anique Cox

Harri Kamalanathan

Jake Whitehouse

Bree Runway 'Hot Hot' by Jocelyn Anquetil	

Bree-Runway-'Hot-Hot-'-by-Jocelyn-Anquetil	

Taz Tron Delix directs the star-studded posse of Headie One, Stormzy and AJ&nbsp;Tracey - reflecting on how far they have travelled in their careers - in an atmospheric affair for Ain't It Different.&nbsp;The heavy-hitters&nbsp;exchange verses in a beautifully-lit mysterious mansion with a hypnotic atmosphere, and ther is a butterfly motif, in a nod to the sample used in the song. And above everything - a huge statue of Headie One, towering over a North London high rise. It's an unmissable symbol&nbsp;of how big Headie has become. &nbsp;

Taz Tron Delix

Ghandi El-Chamaa

COMPULSORY

Kiran Mandla

Rebecca Waters

Ty Hack

Harry Wheeler

Elizabeth El-Khadi

Alex Gregory

The Mill

Elena Argiros

Sony Music

Grime

Headie One ft Stormzy & AJ Tracey 'Ain't It Different' (Director's Cut) by Taz Tron Delix

Tash Tung directs a sensual and sleek visual for Bree Runway's Gucci - Tung's second video for the dynamic London-based artist, following last year's&nbsp;<a href="https://www.promonews.tv/videos/2019/08/22/bree-runway-all-night-tash-tung/60400" target="_blank">All Night</a>.&nbsp;&nbsp;Spanning several fashion editorial-style performance setups, the video plays with the idea of luxury and opulence, and toys with the intersection of fashion with fetishism - and Bree starts out as a diamond in the rough, and then breaking out and becoming&nbsp;something even more extraordinary.&nbsp;DoP&nbsp;Jack Exton utilises an AR rig and a range of lighting effects to add a dynamism and sparkle to the concept, whilst&nbsp;Samuel Marr's edit perfectly mirrors the pace and flow of the track.[imgtoken data:1]

Tash Tung

Blink

Laura Northover

Eolande Diaz

Clara Paris

Jack Exton

Toby Mckay

Chris King

Pete Bishop

Bon Walshe

Marvin Francis

Samuel Marr

The Quarry

Richard Fearon

Tamara Mennel

Jack Stone

Nathan Mensah

EMI Records

Hip Hop

Bree Runway, Maliibu Miitch 'Gucci' by Tash Tung

Bree Runway, Maliibu Miitch - Gucci (Official Video)

Will Hooper directs a thrilling&nbsp;performance video for Bree Runway's Ape Shit, with a proper nod to old-school Missy Elliott.&nbsp;Cycling furiously through a selection of set pieces, we see Bree confidently embody several characters, with sharp styling and tight art direction, switching the usual clichés on their heads to create something fresh and unique.Will Hooper and&nbsp;art director&nbsp;Laura Little channel&nbsp;a Nineties/Noughties vibe into the set design and props, whilst DP Stefan Yap&nbsp;matches the aesthetic by utilising multiple&nbsp;formats, including night-vision and lo-fi digital cameras. It's&nbsp;an unabashed, hypnotic journey, with editor&nbsp;Sam Allen setting a breathless pace from the beginning.At only two and a half minutes, Hooper packs a huge amount into the runtime - a&nbsp;dynamic and high-energy promo in his trademark style, that boosts the buzz and mystique around the dynamic Ms Runway.&nbsp;&nbsp;

United States

Will Hooper

Harry Hardwick

Stefan Yap

Benjy Kirkman

Jomar O’Meally

Danny Hayward

Laura Little

Tony Kent

Sam Allen

Speade

Kirsty Oldfield

Black Kite Studios

Tamara Mennell

Virgin EMI

Bree Runway 'Ape Shit' by Will Hooper 

Bree-Runway--'Ape-Shit-'-by-Will-Hooper-

Ashnikko's Tik-Tok sensation Stupid is given the horror treatment by&nbsp;Lucrecia Taormina.Following the spectacularly weird, <a href="https://www.promonews.tv/videos/2019/08/13/ashnikko-hi-its-me-lucrecia-taormina-now-signed-friend/60273" target="_blank">UKMVA-winning video for&nbsp;Hi It's Me</a>, the pair's second video collaboration is an homage to Kill Bill and similar revenge flicks. Walking down the street in a bright, anime-inspired ensemble, Ashnikko is dripping with blood whilst holding a hammer, fresh from a kill. She crosses a name off of a list, and heads on to the next one.&nbsp;Dancing at the doorstep, the guy at the door has no choice but to watch in awe as Ashnikko drops into choreography whilst wielding the weapon, and he is blissfully aware of what comes next. This continues until Yung Baby Tate joins the scene, dressed in a similar outfit, and just as bloody. The two continue their vengeful killing spree and drive off into the night.&nbsp;Another hit from&nbsp;Lucrecia Taormina, and DP Matthew Emvin Taylor's balance between glossy pop video and creepy horror film is perfectly executed. Definitely one to watch -&nbsp;just in time for Halloween.&nbsp;

Lucrecia Taormina

Joseph J Goldman

FRIEND

Luke Tierney

Jack Green

Matthew Emvin Taylor

AJ Golesworthy

Bennett Clarke

Peter Bishop

Claire Moore

Georgia Olive

Thomas Brigden

George Neave

Coffee & TV

Richard Lewis

Warner Music

Georgia Rose

Alt-Pop

Ashnikko ft Yung Baby Tate 'Stupid' by Lucrecia Taormina

Ashnikko-'Stupid'-by-Lucrecia-Taormina

Tash Tung directs a sizzling video for Bree Runway, featuring fetish styling, leather bunny boys and sensual choreography.Confidently performing in a variety of minimalist setups, Bree ensures the attention is on her throughout, and Jordan Buck's dramatic lighting and hyperactive&nbsp;camera movement&nbsp;keeps the energy high right until the last second.&nbsp;Tung picks up the baton from Fred Rowson, director of Bree Runway's three previous videos, for All Night, and does a great job, bringing out her sultry side.

Sebastian Jowers

Joe Jones

Jordan Buck

Sandra Pennington

Alex Gibbons

Afra Zamara

Sam Marr

Martha Kinn

Bree Runway 'All Night' by Tash Tung 

Bree-Runway--'All-Night-'-by-Tash-Tung-

A gang of scarily-masked, boiler-suited&nbsp;intruders break into Ashnikko's house,&nbsp;in new FRIEND signing Lucrecia Taormina's sassy and full-bloodied video for Hi, It's Me.Up in her bedroom, Ashnikko is all of a dither about a useless no-good boy. But the interlopers have a weird surprise for her - they reveal themselves to also be Ashnikko. Much bolshier alter-egos, in fact, and determined to snap out her nonsense.Taormina brings out&nbsp;Ashnikko's considerable charisma in the video, and with the catchy Hi, It's Me, she's like a&nbsp;spiky, punkier Taylor Swift.This is Taormina's third video produced through FRIEND in London, and an impressive way to announce&nbsp;her official addition to the FRIEND roster.&nbsp;"We're very excited to announce Lucrecia Taormina is signing to FRIEND," says Luke Tierney, EP of Music.&nbsp;"Having created three videos together we've already created a strong partnership, something we're excited to take further."• Watch Lucrecia Taormina's reel at FRIEND <a href="http://friendlondon.tv/directors/lucrecia-taormina#cat-musicvideos" target="_blank">here</a>

Malte Huebner

Conor Hall

Kieren Alexander

Ash Halliburton

Porsche Poon

Meg Thorne

Cut+Run

Jonny Thorpe

Glassworks

Chloe Ensor

Philip Wood

Grant Sandy Phillips

Jamie Neale

Ashnikko 'Hi It's Me' by Lucrecia Taormina

Ashnikko-'Hi-It's-Me'-by-Lucrecia-Taormina

Dream-team Bree Runway and Fred Rowson continue their ambitious collaboration with this second, pointed foray into the world of 'Crackney'.Runway has never suffered fools gladly. Her short visual canon is reliably barbed and political. We first encountered her in <a href="https://www.promonews.tv/videos/2017/09/26/bree-runway-what-do-i-tell-my-friends-fred-rowson/49791">What Do I Tell My Friends</a>, in which the singer murdered an abusive fashion photographer and desecrated his corpse. This, her first collaboration with Rowson, was a caustic piece of wit in 2017 that anticipated the #MeToo campaign.Two years later, for Runway’s latest project, the two have developed the cartoonish, satirical world of Crackney. Their magical realist conception of London is a springboard for criticisms of culture and the city, in which dark skin-tones are a profitable commodity and Runway doppelgängers run amock.Big Racks takes aim at rigged capitalism and white gatekeepers of industry. Gentrifiers, procedural bureaucrats and trendy columnists who feel entitled to a piece of Runway (“I must touch your hair!”) This episode hones in on a beauty tycoon character we met in <a href="http://https://www.promonews.tv/videos/2019/05/29/bree-runway-2on-fred-rowson/58936">20N</a>. This time, the businesswoman is&nbsp;trying to secure a patent on her home brewed ‘Be Runway Body Spray’. Leading with the headline,<a href="https://www.theguardian.com/uk-news/2018/dec/02/revealed-the-stark-evidence-of-everyday-racial-bias-in-britain"> “57% of ethnic minorities feel they have to work harder to succeed in a British workplace”</a>, the video skewers&nbsp;the myth that hard work is the only factor at play in personal success. Even with a fistful of cash, she can only secure a deal with a literal paper bag over her head.The video benifits from some hyperactive, mixed-format photography by Stefan Yap. And a fresh, comic&nbsp;book colour palatte, for which we can thank stylist&nbsp;Holly Adamthwaite and colourist&nbsp;Edwin Metternich. Spiky politcal satire rarely looks so fun.

Fred Rowson

Ellie Britton

Tom Allan

Stephen Dunn

Kieran Brown

Lucie Red

Ben Crook

Edwin Metternich

Contemporary R&B

Trap

Bree Runway ft Brooke Candy 'Big Racks' by Fred Rowson 

Bree-Runway-Ft-Brooke-Candy--'Big-Racks-'-by-Fred-Rowson-

Fred Rowson and Bree Runway revive the collaboration that began with&nbsp;2017&rsquo;s&nbsp;What Do I Tell My Friends? (where&nbsp;Bree murders a fashion photographer and twerks over his dead body) with an&nbsp;ambitious new project starting with this video for 2ON. &nbsp;After his work on the last Years &amp; Years&rsquo; release, Palo Santo, Bree asked Fred Rowson to take on the role of Creative Director. This time, Bree wanted something much larger in scale - a satirical concept based around her experiences growing up in Hackney, coming from a Ghanaian family, and finding that the darkness of her skin tone was the source of bullying and commentary throughout her childhood.From these painful beginnings, Bree and Fred created a cartoon world - Crackney - in which the concept of skin tone is malleable, in which Bree is a fashion tycoon, with her office based in her real-life living room, running a business that sells Be Runway Body Spray - a spray that turns the wearer into, of course, Bree Runway.With a set of references spanning from Aqua&#39;s Barbie Girl video to Twin Peaks, via Mortal Kombat, Bree and Fred created a colourful, heightened visual world which link narratively her social media presence, the songs themselves, the stills and EP artwork - shot by Charlotte Rutherford - and the two music videos, written and directed by Fred. Fred and Bree are planning to extend the concept to Bree&rsquo;s live shows in the future.

Julie Hoult, Leomie Francis Anderson,  Richard Myers, Rebecca Morrison, Taneisha Bodmer

Bree Runway '2ON' by Fred Rowson 

Bree-Runway--'2on'-by-Fred-Rowson-

Promonews Podcast

Holly Adamthwaite

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2021 (2)

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