Producer

Gloria Bowman

A young man learns a tough lesson in Will Robson-Scott's gritty and perceptive video for regular collaborator Hak Baker.The 'Cool Kids' of Baker's songtitle are portrayed here as two teenagers from the Isle of Dogs - Baker's home area - with the involvement of one of them in local drug dealing, and his mate as his enthusiastic cheerleader. But the excitement and esteem&nbsp;that the lifestyle brings comes to a sudden end, to be replaced by cold reality, and fear.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[imgtoken data:1]Following the singer-songwriter and director's previous collaborations, on <a href="https://www.promonews.tv/videos/2019/06/12/hak-baker-dopehead-will-robson-scott/59173" target="_blank">Dopehead</a> and <a href="https://www.promonews.tv/videos/2020/04/28/crunch-ft-hak-baker-lucky-life-will-robson-scott/64483" target="_blank">Lucky Life</a>, the Cool Kids video takes a more conventionanl structure, but it resonates with palpable believability. It is partly&nbsp;due to the story arguably coming from Baker's own youthful experiences, but the execution and performances are also key to making this a riveting piece.There is an excellent dynamic between the two leads, played by Shak Benjamin and Hector Abbott - the latter acting as junior partner yet enabler of his quieter&nbsp;friend - and the&nbsp;use of a body rig by Benjamin puts the viewer at close quarters to his story, and his horrible predicament when things go wrong.As much as anything this&nbsp;is about the psychological impact of fear, which is why this is such an effective cautionary tale.[imgtoken data:2]&nbsp;

United Kingdom

Will Robson-Scott

Scarlett Anderson

Emile Kelly

Michael Kinsella-Perks

Phillips Nortey

Kristof Szentgyorgyvary

Jinzo Casting

Molly Hackney

Thomas Goldser

Ruth Wardell

Okay Studio

Shak Benjamin

Hector Abbott

Somesuch

Hak Baker 'Cool Kids' by Will Robson-Scott

Hak Baker - Cool Kids

Will Robson-Scott directs an intriguing fly-on-the-wall promo for Isle of Dogs rapper Crunch, featuring Hak Baker.&nbsp;From the vantage point of a peephole in a block of flats, the video for&nbsp;Lucky Life depicts a range of characters going about their daily routines in and around the entrance of the building.&nbsp;Exploring the hustle it takes just to stay alive, the video shows friends hanging out, dealers meeting clients and police investigating a disturbance. It's a brilliant slice of life with an unfamiliar but very effective performance setup intercut through the action.&nbsp;[imgtoken data:1]The use of a fixed camera is inspired, showing the area as a social hub, where a diverse set of people mix and meet up. With life unfolding in front of the camera, the characters are presented without any kind of prejudice or notions about who they are or what they do, which allows viewers to come to their own conclusions, and project their own ideas into the video.It's&nbsp;a brilliant and understated piece of work from the creative team, proving that the&nbsp;simplest concepts are quite often the best.&nbsp;WILL ROBSON-SCOTT ON THE MAKING OF THE VIDEO:<blockquote>This idea&nbsp;was based on a&nbsp;New York Times&nbsp;piece I saw about&nbsp;a hidden camera in the South Bronx.</blockquote>PN: How did you get involved with the project, and what did the creative ideation process look like between you and the artists?WR-S: This is the third video with Hak, alongside&nbsp;photos and many hours spent in each other's company. Like all the work&nbsp;we've done together, the idea's journey from inception to finished product&nbsp;is long - very long. But this is what is nice about the work: the only people to please are me and him really. No outside voices which is a nice bit of freedom. With that though comes loads of favours from other people, so I'm grateful for everyone who has&nbsp;helped along the way.Usually me and Hak will have a back and forth on ideas. This idea&nbsp;was mine and based on a New York Times piece I saw about&nbsp;a hidden camera in the South Bronx. We spent a load of time looking for the ideal location, and found one in the Isle of Dogs, where Hak and Crunch grew up. We also tested a load of cameras, from motion-censored&nbsp;cameras, hidden peephole cameras, ring doorbells - the list goes on.[imgtoken data:2]<blockquote>It was shot just before lockdown, and has a slight weird resonance to how a lot of people are currently living their lives.</blockquote>How did you approach casting this project?​There wasn't&nbsp;really any casting. People were invited down -&nbsp;but we also just left the camera rolling.The peephole/fly on the wall perspective is intriguing, given our current lockdown restraints. Did this project shoot after lockdown, and if so, how did you make it happen logistically?​It was shot just before lockdown, and has a slight weird resonance to how a lot of people are currently living their lives; looking out, twitching curtains, waiting...What do you hope people will take away from the visual on a creative and emotional level?​The constraints of the creative were put in place by the execution. Once the camera was mounted, that's it really. I've never really even put a camera on a tripod before when shooting a video, so it did feel slow and static during the shoot. There's no specific take away&nbsp;emotionally. I just hope people enjoy the visuals alongside the tune.In terms of lockdown, how do you think the music video production process is going to have changed once the restrictions are lifted? Do you foresee an immediate return to the old status quo?​I think we are probably going to be in this self isolation limbo for a while. 2020 is most likely a write-off in regards to having a traditional shoot with crew, so people will have to somehow work around that. Animators and VFX people are gonna be busy, also people making domino-effect (Rube Goldberg) style&nbsp;videos, celebs singing awful, gag inducing 'Save The World' songs, etc etc.I'm sure&nbsp;when this is all said and done there will an avalanche of jobs. And if the status quo is trying to make the production&nbsp;value look four times the budget, then I'm sure it will be a swift return to that. :)&nbsp;

Jerome Franc

Shabier Kirchner

André Reid

Kevin Corry

Luke Morrison

Ross McDowell

The Assembly Rooms

Electric Theatre Collective

Oliver Whitworth

Alternative

Grime

Crunch ft Hak Baker 'Lucky Life' by Will Robson-Scott

Baba Crunch ft Hak Baker - Lucky Life

Matilda Finn delivers a surreal and disturbing&nbsp;nightclub-set thriller for Brodinski, inspired by nightclub scenes in the classic hip-hop film&nbsp;Belly, with added notes&nbsp;of David Lynch's Blue Velvet.Overlooking the sexy moves on the dancefloor, a tweaked-out, earphone-wearing Mr. Big&nbsp;descends from the VIP section to join the party, stop everyone in his tracks, and command his security to bring him a terrified partner to indulge his&nbsp;gruesome predeliction. And it ends with a bang.&nbsp;Finn builds the tension through the relentless drive of the simple yet shockingly eery&nbsp;narrative, threatening chaos over ZelooperZ's unhinged vocal on&nbsp;Master Selection, within her perfectly executed world - a club that switches from&nbsp;glamourous and inviting, to dangerous and claustrophobic in seconds. The cinematography by Ben Fordesman is superb, so is the grade by Myles Bevan. Above all, a virtuoso masterclass of direction by&nbsp;Matilda Finn.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

Matilda Finn

Martha McGuirk

Dreamers

Stink Films

Melodie Saba

Katie Lambert

Islay Leefe-griffiths

Ben Fordesman

Phil Heron

Stephan Dunn

Esteban Gimpelewicz

Shaun Fenn

Flora Huddart

Andrea Gomez Anzola

Myles Bevan

Time Based Arts

Mathematic

Brodinski ft ZelooperZ 'Master Selection' by Matilda Finn

Brodinski-Ft-Zelooperz-'Master-Selection'-by-Matilda-Finn

Hak Baker tackles male depression in the video for Grief Eyes, in his second collaboration with&nbsp;Will Robson-Scott.&nbsp;Raw and honest in its execution, the video is largely made up of lo-fi, vlog style footage, depicting Hak and his friends in their day-to-day lives, smoking, drinking and helping out elderly neighbours at home. The naturalistic approach to shooting helps get straight to the truth of the concept, showing the vulnerable side to these men, and visualising the thoughts and issues that have been kept quiet, out of fear of looking weak.&nbsp;Emotion is laid bare throughout the video, and the juxtaposition of Hak and friends enjoying themselves without a care in the world makes the issue hit home even more- although we often put up&nbsp;a front that we are okay, life is complex and everchanging, and we need to be able to talk about these issues openly.&nbsp;Poignant and true to life, the performances are as natural as they come, and the understated action in the few actual performance scenes helps keep the focus on the overarching narrative and concept.&nbsp;

Saskia Whinney

Paco Sweetman

Tim Smith

CHEAT

Hak Baker

Hak Baker 'Grief Eyes' by Will Robson-Scott

Hak-Baker-'Grief-Eyes'-by-Will-Robson-scott

This powerful music video documentary for singer-songwriter Hak Baker delves into the mundane truth of drug addiction.&nbsp;Dopehead&nbsp;is a sometimes difficult watch. It follows different Londoners&nbsp;attempting to balance their drug dependency with the unremarkable rituals of daily life. And amidst this unravelling, Hak Baker makes brief appearances as a witness and balladeer. Baker's music is cheerily frank and observational, and this video is a provocative counterpoint.Director Will Robson-Scott is a documentary filmmaker and photographer. The TOPSAFE alum cut his teeth alongside cult London musicians, observing the working lives of King Krule and Jimothy Lacoste. He has also made two unflinching documentaries about gun violence in South Chicago.&nbsp;He both shoots and directs his second music&nbsp;video, achieving&nbsp;a startling unity of medium and message&nbsp;on Super-16 and DV. The grubby quality of the image has an atmosphere of decay, skipping and glitching as if it is threatening to expire.&nbsp;

Adam Biskupski

Jack McGinity

Pete Duffy

Alternative, Folk, Indie

Hak Baker 'Dopehead' by Will Robson-Scott

Hak Baker - Dopehead

Bob Moses&#39;s Enough To Believe from the duo&#39;s most recent album Battle Lines is a midnight dream -&nbsp;beautiful but slightly pained, like someone who takes rest at a fork in the road; reflective at a time when life is a continuous stream of incidents and feelings.&nbsp;And the band tapped director Matilda Finn to create music video that brings this compelling moment of change to life.MATILDA FINN:&quot;The video concept for Enough To Believe&nbsp;is a visual painting of the internalized struggle.&nbsp;Life&#39;s struggles come in ebbs and flows, and when I listen to this track, it made me think of &#39;the hero&#39;s journey.&#39; This is the concept that is used for narrative storytelling.&quot;It&#39;s based on the theory that in life itself you are faced with numerous cycles of challenges. You can either choose to take these challenges on and evolve, or you can ignore them. Ignoring them inevitably leads to veering down the wrong path, even then we are still then always faced with challenges in order for us to accept and evolve.&quot;

Kristina Illyna

Vasil Belousov

Gryts Makarenko

Norm Li

Valera Latuga

David Kharaishvili

Jade Elise Moore

Anna Lisevich

Gaia Borretti @ Assembly Rooms

Simone Grattarola

Anna Timurovna

Electronica

Bob Moses 'Enough To Believe' by Matilda Finn

Bob-Moses-'Enough-To-Believe'-by-Matilda-Finn

Matilda Finn&#39;s video for Sophie Hunger begins with a silent prelude, in a house shrouded in grief, where a young woman surveys the body of an aged relative, laid out before her burial. But then the body changes.Suddenly, its all action: a car rally in the forest, a car careering through the woods in a race against time, surrounded by cheering crowds. The driver strives to cut seconds with an ever faster and dangerous drive, to the alarm of the co-driver.It&#39;s the stuff of testosterone-heavy films down the ages, but the difference here is that everyone, from driver to crowd to mourners are female. And as she has done so successfully in the past Finn charts a path in her images - beautfully shot by Ben Fordesman in sun-kissed Ukraine - between urgent reality and a surreal dreamscape. The characters, storyline only make total sense in relation to the track. As it should be.&nbsp;

FRIEND

Luke Tierney

Vadim Yuzba

Eugene Bubley

Max Ruban

Daniel Dubrovsky

Juli Levitskaya

Natalia Dankovska

Natalia Maus

Sophie Hunger 'Tricks' by Matilda Finn

Sophie-Hunger-'Tricks'-by-Matilda-Finn

Matilda Finn has created a memorably intense&nbsp;and sexy fantasy-horror for Bipolar Sunshine.A beautiful woman enters an apartment, and gracefully stalks a prone, alive but paralysed man, toying with her prey. And then this top predator moves onto her next victim...&nbsp;This scenario for Bipolar Sunshine&#39;s Easy To Do is all mysterious mood and atmosphere, a series of unsettling but beautiful images (beautifully shot by Ben Fordesman) that build to little stabs of terror. It&#39;s also a big cinematic&nbsp;statement from Finn following her successes in 2017 that culminated in her winning Best New Director at the UKMVAs last year.

Ed Tucker

Soul

Bipolar Sunshine 'Easy To Do' by Matilda Finn

Bipolar-Sunshine-'Easy-To-Do'-by-Matilda-Finn

Director/choreographer Alexandra Green orchestrates a vibrant and vibey showcase&nbsp;for ILLBlue&#39;s Tribalist (Get To Know), featuring a strong performance by Sony Music newbie Glowie.

Alexandra Green

Bullion Productions

Hannah Gracie

Jon Mealing

Ato Yankey

James Rhodes

Luke Cairns

Darren Johnson

Nathan Mathews

Siobhan Walsh

Rhona Ezuma

Terri Capon

Lauren Reynolds

Harriet Todd

Geej Ower

Dan Moran

Coffee & TV

Maria Tedelman

OB Management

Laura Clayton

Sony Music

Andrew Fletcher

Dance

ILLBlu ft Glowie 'Tribalist (Get To Know)' by Alexandra Green

Illblu-Ft-Glowie-'Tribalist-(get-To-Know)'-by-Alexandra-Green

Max Weiland builds a cold dystopian world around The Horrors, who reluctantly sign up to some dubious experimentation in a forbidding research complex,&nbsp;run by a Mrs&nbsp;Big you don&#39;t want to mess with.Something bad is going to happen - but not what you expect to happen. Perhaps in keeping with Faris and co.&#39;s&nbsp;new direction with the decidedly catchy Something To Remember By, this turns out to be less horrible, and more satirical. And saucy.&nbsp;&nbsp;

Max Weiland

Dougal Meese

Verity May Lane

Ben Crook

Speade

Simon Bourne

Framestore

Natalie Arnett

Caroline

Rock

The Horrors 'Something To Remember Me By' by Max Weiland

The-Horrors-'Something-To-Remember-Me-By'-by-Max-Weiland

Yoni Lappin&#39;s third video for Mura Masa continues in the vein of the previous two for <a href="http://www.promonews.tv/videos/2016/04/11/mura-masa-what-if-i-go-yoni-lappin" target="_blank">What If I Go</a> and <a href="http://www.promonews.tv/videos/2016/11/08/mura-masa-ft-aap-rocky-loveick-yoni-lappin" target="_blank">Love$ick</a>, with Lappin bringing a sensitive photographer&#39;s&nbsp;eye to his subject - the love lives of London teenagers, who exude beauty, cool and authenticity in equal measure.Lappin presents a group&nbsp;of young couples, seemingly at&nbsp;the first exciting step into a relationship. It&#39;s a mixed up thing - these kids can be&nbsp;unsure and awkward, but there&#39;s also the feeling that something big and beautiful is happening. And Charli XCX&#39;s coquettish appearance performing One Night keeps things romantic.

Yoni Lappin

Iconoclast

Emily Rudge

May Powell

Isaac Bauman

Eira Wyn Jones

Jomar O'Meally

Charlie Jenkins

Ollie Hogan

Fouad Gaber

Trim Editing

Jason Wallis

Olivia Jessop

Sarah Crux

Emily Tedrake

Polydor

Joe Hoffmann

Pop, Alt-Pop

Mura Masa & Charli XCX '1 Night' by Yoni Lappin

Mura-Masa-&-Charli-Xcx-'One-Night'-by-Yoni-Lappin

Dan Emmerson and DoP Deepa Keshvala team up for an excellent visual portrait shot on 16mm for Skream.Following South London shuffling icon Mr. Shapes, the video is as much a portrait of a cultural movement as it is a portrait of a local legend. The mixture of candid shots in with the more staged compositions helps to show both the legend and&nbsp;the man.

Dan Emmerson

Hannah Turnbull-Walter

Deepa Keshvala

Jonny Lewis

Ben Hanratty

Jasper Cable-Alexander

Jackson Payne

John Moule

House, Dance

Skream 'You Know, Right' by Dan Emmerson

Yoni Lappin brings us a stylish snapshot portrait of the lives of London&#39;s young people just trying to kill time. Parties, petty theft, bikes, and blocks of flats... familiar to many as they struggle through growing up, finding out who they are and attempt to have a good time in the process.Lappin here boils down youthful mischief to a pure, joyous essence, merging documentary and sweet drama,&nbsp;and making familiar London terrain seem like a sparse and beautiful domain occupied solely by the characters in the video.

Anna Smith

Jake Scott

Ahmet Husseyin

Sam Harding

Soibhan Walsh

Luci Ellis

Natalie Young

Ardith Birchall

Alternative Pop, Dance

Mura Masa ft A$AP Rocky 'Love$ick' by Yoni Lappin

Mura-Masa-Ft-A$ap-Rocky-'Love$ick'-by-Yoni-Lappin

Joao Retorta creates an unusually impressionistic, even headspinning tribute to&nbsp;UK Garage for&nbsp;Essess&#39;s Trust In Me, featuring Malika. With a format mash-up&nbsp;of film&nbsp;and old school VHS, it&#39;s&nbsp;a nostalgic take on the UKG culture, capturing the clothes, the chemistry and sheer excitement&nbsp;of a classic night out.And it&#39;s also informed by a breathless, almost manic energy, with a brilliantly kinetic edit by Jack Singer. &nbsp;

Gloria Bowman

Producer

Videos featuring Gloria Bowman

2021 (1)

2020 (2)

2019 (3)

2018 (2)

2017 (3)

2016 (4)

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