Production Company

FRIEND

London-based production company <a href="https://friendlondon.tv/" target="_blank">FRIEND</a> has announced a new partnership with&nbsp;<a href="https://www.instagram.com/hurrysundown.agents/" target="_blank">Hurry Sundown</a>, the music video representation company founded by award-winning agent Sam Davey.&nbsp;The collaboration marks a new chapter for Friend’s music video division, expanding its reach and creative capabilities through Hurry Sundown’s distinctive approach to championing directors with labels and clients.“We’re absolutely thrilled to be working with Hurry Sundown and Sam Davey,” says&nbsp;Luke Jacobs, founder of FRIEND. “Sam’s vision and commitment to championing unique voices in music video direction aligns perfectly with our ethos at FRIEND. Together, we’re looking forward to creating work that is as inventive as it is impactful.”Sam Davey founded Hurry Sundown earlier this year with a mission to support and elevate exceptional directing talent in the music video space. The company has quickly gained a reputation for nurturing original, visually arresting directors and connecting them with the right artists and audiences.“Having known Luke for many years now, I’ve always been blown away with the quality of work that FRIEND produce," comments Davey.&nbsp;"They have a roster of talent that continually evolves and embraces music videos in the right way, so I’m so chuffed that our visions have aligned and we finally get to work together.” Hurry Sundown will now represent FRIEND’s roster for music videos, offering artists and labels a combined force of creative expertise, production excellence, and industry insight.• Watch FRIEND's music video roster, represented by Hurry Sundown,&nbsp;<a href="https://friendlondon.tv/" target="_blank">here</a>

Hurry Sundown

FRIEND teams up with Hurry Sundown for music videos

Pedro Takahashi explores the idea of staying rooted to a place despite knowing that it is harming you in a&nbsp;conceptual performance video&nbsp;for Shame.&nbsp;Dialling in to the band’s live energy, the video for Quiet Life is anything but. It comprises the band performing in a rundown warehouse, whilst a group of hard hat-wearing intruders burst in with wrecking gear to&nbsp;cause chaos around them.&nbsp;As the camera orbits around the performance, we see snapshots of destruction of the space, with the mob getting ever closer to attacking the band, adding a frantic, breathless energy to the visual.&nbsp;Meanwhile the&nbsp;band barely&nbsp;acknowledge the mayhem around them&nbsp;- a manifestation of the meaning of the song which, according to vocalist Charlie Steen, "is about&nbsp;someone in a shitty relationship."The result is both a mesmerising video from Takahashi, and a more introspective and serious&nbsp;side of Shame than we've seen before.[imgtoken data:1]&nbsp;

United Kingdom

Flo Webb

Pedro Takahashi

Fred Qvortrup

Poppy Landen

Max Conran

Mel Giles

Arthur Attenborough

Shee Won Park

Dead Oceans

post punk

Shame 'Quiet Life' by Pedro Takahashi

shame - Quiet Life (Official Video)

Noel Paul directs a characteristically immersive and offbeat promo for American rock band Geese.The video for Taxes takes place at an intimate gig, with the first minute or so shot on a mobile phone or lo-fi video camera.&nbsp;But then it's all turned on its head, ramping up into a mesmerising fever dream of sped-up dancing, fighting, melting faces - even a spot of cannibalism.It's ferocious, kind of disturbing, all the more intense for being at odds with the laidback pace of the track.&nbsp;A standout visual indeed.NOEL PAUL:"When Cameron sings 'nail me down',&nbsp;everything changes. The format morphs from strictly phone footage to a hodgepodge of textures and frame rates."The action becomes dislocated from documentary reality, instead taking the form of abstract isolated shots of expressions and gestures being repeated endlessly and maniacally by the people in the crowd. It's like we're inside a contemporary version of some medieval painting of the Damned, writhing and carousing in ecstasy and agony as they are herded towards Hell's gaping maw."Our crowd now becomes a vehicle for exploring a cavalcade of human expressions, gestures, and simple actions, boiled down to some kind of fetishized essence by way of filming them in hyperspeed with endlessly repeating manic motion. A simple action repeated over and over again and filmed in this style becomes mesmerizing and absurd and ritualistic."

United States

Saara Untracht-oakner

Monica Mirabile

Noel Paul

Lucy Rennick

Leethal Reppin

Jake Crossland

Adam Reichardt

Léa Taillefer

Eliana Roseen

Alexei Topounov

Thomas Cameron

Oona Mozelle

Nina Carelli

Belal Hibri

Miled Boulos

Partisan Records

Miramade

Alternative

Rock

Geese 'Taxes' by Noel Paul

Geese-'Taxes'-by-Noel-Paul

Tohé Commaret takes Spanish pop sensation Isabella Lovestory into a fabulous and fraught fever dream in her latest extravagant music video outing.Isabella finds herself in an anonymous office building that becomes an increasingly constricting force on her exuberant personality. Can she break free?It's another impressive addition to Tohé Commaret's body of work in a year that kicked off with a video with Oklou and Bladee and a show at Fondation Pernod Ricard then going on to being shortlisted at Berlinale and Cannes."I made Isabella Lovestory’s music video at a time in my life when I couldn’t stop watching Hitchcock’s films," she says. "They were a real inspiration for me - film noir, puzzle films, labyrinthine stories - all of that fed into the creation of this video.[imgtoken data:1]"I felt it matched her universe perfectly, which is all about vanity, reflection, duplicity, and self-observation. That’s why we used so many mirrors, split shots and reflections. The post-production took us a huge amount of time, and the set design beforehand was just as important."We shot it on 35mm to get closer to that classic cinema feel, but with a slightly futuristic twist: greenish and pinkish tones inspired by Matthew Barney’s films."

Spain

Louise Mekylla Bachir

Fiona Omnes

Tohé Commaret

Surya Daniel

Roman Birenzweigue

Premier Cri

Johann Van Der Voort

Sergei Medvedev

David Camarou

Alexis Petit

Mélanie Bordes

Alexis Governeur

Camille Ostwalt

Lucile

Charlotte Nguyen

Gustavio Koslowski

Nick Vavilov

François Gouret

Maxim Bozhko

Guillaume Rivet

Giant Music

Isabella Lovestory 'Vanity' by Tohé Commaret

Isabella-Lovestory-'Vanity'-by-Tohé-Commaret

New Zealand singer-songwriter BENEE has dropped Off the Rails, a thrashy pop-rock rush of feminine rage just shy of two minutes - and&nbsp;directing duo Bedroom have&nbsp;directed a suitably furious&nbsp;video that attempts to articulate dating in a modern world.&nbsp;“It’s an aggressive, angry, chaotic product of my navigating the current state of the world and channeling my existential dread,” says BENEE of the song. “It’s feminine rage - sick of being pushed around and embracing the chaos.”And she comes across really well in Bedroom's video, representing that position of trying to&nbsp;protect yourself from all the trials and turbulations of life while also being brave enough to be vulnerable.

Alan Scott

Hannah Mason

2xvroum

Beverly Céline

Lucy Isobel-bonner

Bedroom

Sam Murray

Leethal Reppin'

Louis Danckwerts

Samira Khan Mahi

Alejandro Celis

Lawrence Hughes

Gina Crighton

Elsa Collingwood

Roisin Byrne

Angel Mcqueen

Bari Khalique

Soren Harrison

The Assembly Rooms

Megan Lee

Electric Theatre Collective

Harry Davidson

Universal Music

Republic Records

BENEE 'Off The Rails' by Bedroom

BENEE - Off The Rails (Official Video)

British-Punjabi musical disruptor&nbsp;Raf-Saperra's infectious pop track Step Out has inspired&nbsp;a suitably vibrant visual by directing duo Amir Hossain and Soren Harrison - aka Bedroom - and Avleen Kaur that playfully crosses cultural borders.Reflecting his contemporary take on South Asian music that&nbsp;blends western music styles with traditional Punjabi singing, it's&nbsp;an intoxicating mix of East and West in one colourful and cartoon-like&nbsp;package. Raf pops into the beauty salon to celebrate the girls (of all ages) as they prepare&nbsp;for a big night out.&nbsp;Then he becomes the model in a fashion magazine&nbsp;wearing some outlandish clothes, but charming his fellow model - the girl&nbsp;from the salon. He's also&nbsp;the guy in the magazine ad for Fatboy breakfast cereal, before becoming a boxer in the ring and appearing at his press conference, where his favourite girl turns up as his interviewer.&nbsp; &nbsp;[imgtoken data:1]For Amir Hossain, one half of the Bedroom project, this was an important opportunity to articulate the blurred lines between his South Asian and British heritage and what that means to his directorial work. It marks a&nbsp;bucket list moment for the director and stands out as one of the director's strongest videos to date."For me, Step Out was just as much about pushing representation as it was about pushing culture," he says. "Growing up South Asian, you’re often boxed in, caught between tradition and perception. There aren’t many people who look like me breaking into these new spaces or showcasing that we can play in the same field as everyone else."With this video, I wanted to show a more layered identity: bold, modern, unapologetically brown. Something that breaks away from the stereotypes and can stand shoulder to shoulder with the work that’s always inspired me."Soren Harrison adds: "There are boundaries to be pushed in South Asian culture right now and the response we have gotten with the video shows us how important it is to be broadening the cultural limits. We wanted the life and colour of the song to breathe into the visuals and let Raf’s playful performance carry us from one set to the next."

Sasha Hilton

Cara Hayward

Avleen Kaur

Anil Rana

Kian Altmann

Adam Singodia

Lia Lee

Elsa Grace Collingwood

Wolf Wasserman

Oliver Pearson

Jess Averbeck

Gaia Maua

Yasmin Khan

Sam Allen

Work Editorial

Nielsen Bohl

Selected Works

Tk Fx

Ruby Abbas

Polydor Records

Universal Music Canada

Raf-Saperra 'Step Out' by Bedroom, Avleen Kaur 

Raf-Saperra - Step Out (Official Video) | Ikky | Latest Punjabi Songs 2025

Pedro Takahashi directs a brilliant&nbsp;promo for Humour.&nbsp;The video for Memorial&nbsp;draws inspiration from poet Alice Oswald’s reinterpretation of Homer’s Iliad, exploring themes of mortality and inevitability.Running from something off-screen but ominous, we follow vocalist Andreas Christodoulidis in a single tracking shot, building to a finale that reframes the entire visual.&nbsp;Rousing and restless, it's a thrilling video with impressive execution.&nbsp;&nbsp;

Hannah George

Cerys Kenneally

So Young Records

Humour 'Memorial' by Pedro Takahashi

Humour-'Memorial'-by-Pedro-Takahashi

Directing duo Bedroom reunite with the poptastic&nbsp;Chloe Qisha to tackle the thorny issue of contemporary dating through expressive dance and roleplay.&nbsp;The video for Modern Romance sees Chloe in her element - playful, provocative, and full of future-pop flair - chucking out acerbic witticisms while engaging in an unbridled yet off-kilter encounter with her date (Sam Salter).&nbsp;Boasting great dance setups, abstract art direction and an ambitious concept, this follows on from Bedroom's work on their&nbsp;video for Chloe's <a href="https://www.promonews.tv/videos/2025/01/24/chloe-qisha-21st-century-cool-girl-bedroom/89758" target="_blank">20th Century Cool Girl</a>, the sultry visual&nbsp;explores intimacy and chemistry in today’s fast-paced, swipe-happy world, via noir-influenced studio setups and a zealous use of rain effects.

Lily Purbrick

Sam Salter

Oliver Whitworth

Lewis Munro

Liam Wallace Cook

Kenneth Liew

Billy Kendall

Beth Jespersen

Lewis Watts

Grace Jabbari

Yolanda Dohr

Rob Harold

Lillie Eiger

Chloe Qisha 'Modern Romance' by Bedroom

Chloe-Qisha-'Modern-Romance'-by-Bedroom

Pedro Takahashi directs a&nbsp;riotous promo for Glasgow punk band Humour.&nbsp;The video for Neighbours explores the surreality of suburbia, opening on a miniature set, before diving into the living room of a terraced house where the band are performing - at full volume. And someone is banging on the front door - quite possibly the neighbours.&nbsp;Imbued with a grungy, textural aesthetic, the video is cinematic, atmospheric and band-focussed. With excellent cinematography by Max Conran, it's packed with strange camera angles, as the mystery deepens as to who is&nbsp;trying to get into the house.&nbsp;Paranoid and claustrophobic, enhanced by Geri Docherty's intense edit,&nbsp;it's a stirring video smoothly&nbsp;aligned with the unruly track.&nbsp;

Dilia Knobel

Romy Roulin

Lucas Pierre Green

Geri Docherty

The Quarry

Nelson Bohl

Humour 'Neighbours' by Pedro Takahashi

Humour - Neighbours (official video)

Pedro Takahashi directs an enigmatic promo for Edward Skeletrix, presenting his director's cut of the video.&nbsp;The Plastic Body visual&nbsp;follows the artist as he&nbsp;describes his detachment from the world and society, walking through a facility packed with broken mannequins.&nbsp;Interspersed with 'screenlife' style shots of a user designing a blank, stock character in a 3D programme, the video has an air of mystery, elevated by Skeletrix's abstract outfits.&nbsp;Pondering the blurred line between reality and fiction, flesh and plastic, it's a powerful vision with lots of standout moments.[imgtoken data:1]&nbsp;

Alex Blowers

Matthew Edge

Max Tuite

Edward Skeletrix

Alex O'Brien

Okay Studio

Edward Skeletrix 'Plastic Body [Director's Cut]' by Pedro Takahashi

Edward-Skeletrix-'Plastic-Body'-by-Pedro-Takahashi

India Harris returns to direct her fourth video for Confidence Man - and this time it's a joyous spin of unfettered chaos and camp&nbsp;featuring&nbsp;Eliza Rose.The video for I HEART&nbsp;YOU follows Eliza&nbsp;and CM's Janet on a typical day in the recording studio, before switching to&nbsp;a garage where the two battle it out amongst the mud.Off-kilter angles and strobing lights bring the party vibes to the concept, which moves at light speed through vivacious vignettes.&nbsp;It's just as playful as the previous&nbsp;three video collabs between the band and India Harris - which began with <a href="https://www.promonews.tv/videos/2023/08/08/dj-seinfeld-ft-confidence-man-now-u-do-india-harris/82744" target="_blank">Now U Do</a> over a year ago&nbsp;-&nbsp;the&nbsp;visual is an inspired match to the upbeat track, and cements the group's ever-growing&nbsp;status in the dance-pop&nbsp;space.[imgtoken data:1]

Ellie Koslovsky

Ellie Walker

India Harris

Wojciech Czarkowski

Esteban Gimpletewicz

Natasha Duursma

Nicole Hartley

Henry Richmond

David Sluszny

Rowan Hutchings

Milo Brown

James Tilyard

Angelica Wolanska

Chrissy Hutton

Dasha Taivas

Carina Etae

Society

John Alexander Lowe

Polydor

Confidence Man ft Eliza Rose 'I HEART YOU' by India Harris

Confidence-Man-'I-<3-U'-by-India-Harris

Sam Akpro takes a ride in the back of a van through deserted nighttime streets in Pedro Takahashi's latest for the London musician.&nbsp;The video for Tunnel Vision&nbsp;is&nbsp;painted in Takahashi's signature dark and moody urban atmos,&nbsp;following his work on Disposition, Chicago Town&nbsp;and the UKMVA-nominated <a href="https://www.promonews.tv/videos/2023/11/17/sam-akpro-death-entertainment-pedro-takahashi/84232" target="_blank">Death By Entertainment</a>, and heralds the release of his new album at the end of March.

Harriet Cawley

Robert Daglish

Marsheen

Nielsan Bohl

Sam Akpro 'Tunnel Vision' by Pedro Takahashi

Sam-Akpro-'Tunnel-Vision'-by-Pedro-Takahashi

<h3>The award-winning&nbsp;French director - who has joined the roster at FRIEND - on success at the Berlinale, shooting her KUKII promo in Cairo and approaching music videos as experiments in filmmaking.</h3>A French-Chilean director based in Paris,&nbsp;Tohé Commaret has found acclaim in short films and music videos that seamlessly fuse elements of documentary and fantasy in a distinctive, signature style. With her short films 8 and Because of (U),&nbsp;Commaret blends the mundane and the hallucinatory, and raw emotion meets sensory exploration. Her work has been featured in international festivals and galleries, including the Berlinale.Towards the end of last year she brought her vision into the realm of music video, with promos for Egyptian/Iranian artist Kukii and French singer Oklou's collab with Swedish rapper Bladee.&nbsp;Her own gallery show has just opened (Feb 17th) at the&nbsp;Foundation Pernod Ricard in Paris.&nbsp; &nbsp;"We’re absolutely delighted to welcome Tohé to the FRIEND roster," says Luke Jacobs, the company's MD.&nbsp;"Her unique ability to blend the real and the fantastical aligns perfectly with the bold, innovative projects we’re passionate about."And we were delighted to find out more about Tohé, via the Snapshot Q&amp;A...&nbsp;Name: Tohé CommaretBirthday: 23/07/1992Where did you grow up? Vitry-sur-Seine, a&nbsp;suburb of ParisPlace of further education and course (if any)? Beaux-Arts Paris and Le FresnoyWhere do you live now? Paris<blockquote>We should consider music videos more as artistic objects and experiments by the artist.</blockquote>Name a film or video or other creative work that had a huge influence on your career choice? The work of David Lynch, Alice Rohrwacher, Luis Buñuel, and Apichatpong Weerasethakul is very important to me.What were the important first projects for you, in terms of a learning experience and getting noticed, or a foothold in the industry?&nbsp;I think it was when my film 8&nbsp;was taken to the Berlinale and won multiple awards.[imgtoken data:1]Above: still from Tohé's award-winning short film '8'Best film(s) you saw last year?&nbsp;<a href="https://www.imdb.com/title/tt6041312/?ref_=nv_sr_srsg_0_tt_8_nm_0_in_0_q_the%2520human%2520surg" target="_blank">The Human Surge</a>, directed by&nbsp;Eduardo Williams.Favourite song/album/music artist in the past year? Trip9love - Tirzah, DJ KitFavourite music video/videos in the past year?&nbsp;Husky - Necro (World Of Flies, God Of War), directed by Ataka 51.[vidtoken data:0]What was (or usually is) your favourite night out last year? HeartBroken- Sacho at Petit BainIn terms of the music video-related jobs of the past year or so, what were the most rewarding creatively, and why?I loved doing KUKII's Rare Baby&nbsp;video in Cairo, Egypt. I discovered an incredibly rich country and culture, and the architecture made me feel like I was in a science fiction movie at every turn. The sounds and colours of this place also inspired me a lot, everything is very dense and rich.[vidtoken data:1] And then working with Oklou and Bladee [on the <a href="https://www.promonews.tv/videos/2025/02/14/oklou-ft-bladee-take-me-hand-toh%C3%A9-commaret/90096" target="_blank">Take Me By The Hand&nbsp;video</a>] was very easy. I’m incredibly grateful because I was given almost total creative freedom.Post-production was a huge part of the process. We were basically like teenagers, glued to our screens 24/7, eating in front of our computers to deliver everything on time and at the highest quality. The entire team - editing, color grading, VFX, and even the cinematographer - was deeply involved, which created a real sense of fusion and intensity between us. We spent a lot of time searching for the right shapes and forms."[vidtoken data:2]What are your favourite other (non-mv) projects of the past year or so?&nbsp;Organizing a collective nap and listening session with my friends.What’s the most surprising thing that’s happened last year? Kali Malone concert in a churchYour top suggestion to change and improve how the music video industry works?&nbsp;Consider music videos more as artistic objects and experiments by the artist, rather than just advertisements made quickly and without thought.What are you looking forward to for 2025?&nbsp;Making a feature film.•&nbsp;Tohé Commaret is based at FRIEND in London for UK representation; contact Lee Fairweather at Leethal Reppin for music video enquiries, and info@friendlondon.com.&nbsp;

THE SNAPSHOT Q&A: Tohé Commaret

Хаски - Некро (Мир мух, Бог войны)

KUKII - Rare Baby (Official Video)

Oklou - take me by the hand ft. Bladee (Official Video)

Tohé Commaret combines the everyday with the ethereal&nbsp;in a wonderfully stylish promo for French singer Oklou and her collaborator, Swedish rapper/singer Bladee.&nbsp;The video for Take Me By The Hand is an effects-heavy showcase of pensive performance&nbsp;and liminal worlds, breezing through its runtime with 90's inspired set pieces.&nbsp;Shot with unusual perspectives and composition, the cinematography leans into the experimental vibe of the track, and visualises the otherworldly soundscapes.&nbsp;it shows that&nbsp;Commaret, with a background in award-winning short films, has a distinctive eye for music videos.[imgtoken data:1]"Working with Oklou and Bladee was very easy, and I’m incredibly grateful because I was given almost total creative freedom," says Commaret, who recently signed to FRIEND in London for UK representation.&nbsp;"Post-production was a huge part of the process. We were basically like teenagers, glued to our screens 24/7, eating in front of our computers to deliver everything on time and at the highest quality."The entire team - editing, colour grading, VFX, and even the cinematographer - was deeply involved, which created a real sense of fusion and intensity between us. We spent a lot of time searching for the right shapes and forms."