Production Company

FRIEND

Pedro Takahashi directs a brilliant&nbsp;promo for Humour.&nbsp;The video for Memorial&nbsp;draws inspiration from poet Alice Oswald’s reinterpretation of Homer’s Iliad, exploring themes of mortality and inevitability.Running from something off-screen but ominous, we follow vocalist Andreas Christodoulidis in a single tracking shot, building to a finale that reframes the entire visual.&nbsp;Rousing and restless, it's a thrilling video with impressive execution.&nbsp;&nbsp;

Hannah George

Pedro Takahashi

Cerys Kenneally

Max Conran

Mel Giles

Nielsen Bohl

Selected Works

So Young Records

Humour 'Memorial' by Pedro Takahashi

Humour-'Memorial'-by-Pedro-Takahashi

Directing duo Bedroom reunite with the poptastic&nbsp;Chloe Qisha to tackle the thorny issue of contemporary dating through expressive dance and roleplay.&nbsp;The video for Modern Romance sees Chloe in her element - playful, provocative, and full of future-pop flair - chucking out acerbic witticisms while engaging in an unbridled yet off-kilter encounter with her date (Sam Salter).&nbsp;Boasting great dance setups, abstract art direction and an ambitious concept, this follows on from Bedroom's work on their&nbsp;video for Chloe's <a href="https://www.promonews.tv/videos/2025/01/24/chloe-qisha-21st-century-cool-girl-bedroom/89758" target="_blank">20th Century Cool Girl</a>, the sultry visual&nbsp;explores intimacy and chemistry in today’s fast-paced, swipe-happy world, via noir-influenced studio setups and a zealous use of rain effects.

Lily Purbrick

Sam Salter

Oliver Whitworth

Lewis Munro

Bedroom

Liam Wallace Cook

Kenneth Liew

Billy Kendall

Beth Jespersen

Lewis Watts

Roisin Byrne

Grace Jabbari

Yolanda Dohr

Soren Harrison

Megan Lee

Electric Theatre Collective

Rob Harold

Lillie Eiger

Chloe Qisha 'Modern Romance' by Bedroom

Chloe-Qisha-'Modern-Romance'-by-Bedroom

Pedro Takahashi directs a&nbsp;riotous promo for Glasgow punk band Humour.&nbsp;The video for Neighbours explores the surreality of suburbia, opening on a miniature set, before diving into the living room of a terraced house where the band are performing - at full volume. And someone is banging on the front door - quite possibly the neighbours.&nbsp;Imbued with a grungy, textural aesthetic, the video is cinematic, atmospheric and band-focussed. With excellent cinematography by Max Conran, it's packed with strange camera angles, as the mystery deepens as to who is&nbsp;trying to get into the house.&nbsp;Paranoid and claustrophobic, enhanced by Geri Docherty's intense edit,&nbsp;it's a stirring video smoothly&nbsp;aligned with the unruly track.&nbsp;

Dilia Knobel

Romy Roulin

Lucas Pierre Green

Geri Docherty

The Quarry

Nelson Bohl

Humour 'Neighbours' by Pedro Takahashi

Humour - Neighbours (official video)

Pedro Takahashi directs an enigmatic promo for Edward Skeletrix, presenting his director's cut of the video.&nbsp;The Plastic Body visual&nbsp;follows the artist as he&nbsp;describes his detachment from the world and society, walking through a facility packed with broken mannequins.&nbsp;Interspersed with 'screenlife' style shots of a user designing a blank, stock character in a 3D programme, the video has an air of mystery, elevated by Skeletrix's abstract outfits.&nbsp;Pondering the blurred line between reality and fiction, flesh and plastic, it's a powerful vision with lots of standout moments.[imgtoken data:1]&nbsp;

Alex Blowers

Fred Qvortrup

Matthew Edge

Max Tuite

Edward Skeletrix

Alex O'Brien

Okay Studio

Edward Skeletrix 'Plastic Body [Director's Cut]' by Pedro Takahashi

Edward-Skeletrix-'Plastic-Body'-by-Pedro-Takahashi

India Harris returns to direct her fourth video for Confidence Man - and this time it's a joyous spin of unfettered chaos and camp&nbsp;featuring&nbsp;Eliza Rose.The video for I HEART&nbsp;YOU follows Eliza&nbsp;and CM's Janet on a typical day in the recording studio, before switching to&nbsp;a garage where the two battle it out amongst the mud.Off-kilter angles and strobing lights bring the party vibes to the concept, which moves at light speed through vivacious vignettes.&nbsp;It's just as playful as the previous&nbsp;three video collabs between the band and India Harris - which began with <a href="https://www.promonews.tv/videos/2023/08/08/dj-seinfeld-ft-confidence-man-now-u-do-india-harris/82744" target="_blank">Now U Do</a> over a year ago&nbsp;-&nbsp;the&nbsp;visual is an inspired match to the upbeat track, and cements the group's ever-growing&nbsp;status in the dance-pop&nbsp;space.[imgtoken data:1]

Ellie Koslovsky

Ellie Walker

India Harris

Wojciech Czarkowski

Leethal Reppin

Louis Danckwerts

Esteban Gimpletewicz

Natasha Duursma

Nicole Hartley

Henry Richmond

David Sluszny

Rowan Hutchings

Milo Brown

James Tilyard

Angelica Wolanska

Chrissy Hutton

Dasha Taivas

Carina Etae

Society

John Alexander Lowe

Polydor

Confidence Man ft Eliza Rose 'I HEART YOU' by India Harris

Confidence-Man-'I-<3-U'-by-India-Harris

Sam Akpro takes a ride in the back of a van through deserted nighttime streets in Pedro Takahashi's latest for the London musician.&nbsp;The video for Tunnel Vision&nbsp;is&nbsp;painted in Takahashi's signature dark and moody urban atmos,&nbsp;following his work on Disposition, Chicago Town&nbsp;and the UKMVA-nominated <a href="https://www.promonews.tv/videos/2023/11/17/sam-akpro-death-entertainment-pedro-takahashi/84232" target="_blank">Death By Entertainment</a>, and heralds the release of his new album at the end of March.

Harriet Cawley

Robert Daglish

Marsheen

Nielsan Bohl

Sam Akpro 'Tunnel Vision' by Pedro Takahashi

Sam-Akpro-'Tunnel-Vision'-by-Pedro-Takahashi

<h3>The award-winning&nbsp;French director - who has joined the roster at FRIEND - on success at the Berlinale, shooting her KUKII promo in Cairo and approaching music videos as experiments in filmmaking.</h3>A French-Chilean director based in Paris,&nbsp;Tohé Commaret has found acclaim in short films and music videos that seamlessly fuse elements of documentary and fantasy in a distinctive, signature style. With her short films 8 and Because of (U),&nbsp;Commaret blends the mundane and the hallucinatory, and raw emotion meets sensory exploration. Her work has been featured in international festivals and galleries, including the Berlinale.Towards the end of last year she brought her vision into the realm of music video, with promos for Egyptian/Iranian artist Kukii and French singer Oklou's collab with Swedish rapper Bladee.&nbsp;Her own gallery show has just opened (Feb 17th) at the&nbsp;Foundation Pernod Ricard in Paris.&nbsp; &nbsp;"We’re absolutely delighted to welcome Tohé to the FRIEND roster," says Luke Jacobs, the company's MD.&nbsp;"Her unique ability to blend the real and the fantastical aligns perfectly with the bold, innovative projects we’re passionate about."And we were delighted to find out more about Tohé, via the Snapshot Q&amp;A...&nbsp;Name: Tohé CommaretBirthday: 23/07/1992Where did you grow up? Vitry-sur-Seine, a&nbsp;suburb of ParisPlace of further education and course (if any)? Beaux-Arts Paris and Le FresnoyWhere do you live now? Paris<blockquote>We should consider music videos more as artistic objects and experiments by the artist.</blockquote>Name a film or video or other creative work that had a huge influence on your career choice? The work of David Lynch, Alice Rohrwacher, Luis Buñuel, and Apichatpong Weerasethakul is very important to me.What were the important first projects for you, in terms of a learning experience and getting noticed, or a foothold in the industry?&nbsp;I think it was when my film 8&nbsp;was taken to the Berlinale and won multiple awards.[imgtoken data:1]Above: still from Tohé's award-winning short film '8'Best film(s) you saw last year?&nbsp;<a href="https://www.imdb.com/title/tt6041312/?ref_=nv_sr_srsg_0_tt_8_nm_0_in_0_q_the%2520human%2520surg" target="_blank">The Human Surge</a>, directed by&nbsp;Eduardo Williams.Favourite song/album/music artist in the past year? Trip9love - Tirzah, DJ KitFavourite music video/videos in the past year?&nbsp;Husky - Necro (World Of Flies, God Of War), directed by Ataka 51.[vidtoken data:0]What was (or usually is) your favourite night out last year? HeartBroken- Sacho at Petit BainIn terms of the music video-related jobs of the past year or so, what were the most rewarding creatively, and why?I loved doing KUKII's Rare Baby&nbsp;video in Cairo, Egypt. I discovered an incredibly rich country and culture, and the architecture made me feel like I was in a science fiction movie at every turn. The sounds and colours of this place also inspired me a lot, everything is very dense and rich.[vidtoken data:1] And then working with Oklou and Bladee [on the <a href="https://www.promonews.tv/videos/2025/02/14/oklou-ft-bladee-take-me-hand-toh%C3%A9-commaret/90096" target="_blank">Take Me By The Hand&nbsp;video</a>] was very easy. I’m incredibly grateful because I was given almost total creative freedom.Post-production was a huge part of the process. We were basically like teenagers, glued to our screens 24/7, eating in front of our computers to deliver everything on time and at the highest quality. The entire team - editing, color grading, VFX, and even the cinematographer - was deeply involved, which created a real sense of fusion and intensity between us. We spent a lot of time searching for the right shapes and forms."[vidtoken data:2]What are your favourite other (non-mv) projects of the past year or so?&nbsp;Organizing a collective nap and listening session with my friends.What’s the most surprising thing that’s happened last year? Kali Malone concert in a churchYour top suggestion to change and improve how the music video industry works?&nbsp;Consider music videos more as artistic objects and experiments by the artist, rather than just advertisements made quickly and without thought.What are you looking forward to for 2025?&nbsp;Making a feature film.•&nbsp;Tohé Commaret is based at FRIEND in London for UK representation; contact Lee Fairweather at Leethal Reppin for music video enquiries, and info@friendlondon.com.&nbsp;

Tohé Commaret

THE SNAPSHOT Q&A: Tohé Commaret

Хаски - Некро (Мир мух, Бог войны)

KUKII - Rare Baby (Official Video)

Oklou - take me by the hand ft. Bladee (Official Video)

Tohé Commaret combines the everyday with the ethereal&nbsp;in a wonderfully stylish promo for French singer Oklou and her collaborator, Swedish rapper/singer Bladee.&nbsp;The video for Take Me By The Hand is an effects-heavy showcase of pensive performance&nbsp;and liminal worlds, breezing through its runtime with 90's inspired set pieces.&nbsp;Shot with unusual perspectives and composition, the cinematography leans into the experimental vibe of the track, and visualises the otherworldly soundscapes.&nbsp;it shows that&nbsp;Commaret, with a background in award-winning short films, has a distinctive eye for music videos.[imgtoken data:1]"Working with Oklou and Bladee was very easy, and I’m incredibly grateful because I was given almost total creative freedom," says Commaret, who recently signed to FRIEND in London for UK representation.&nbsp;"Post-production was a huge part of the process. We were basically like teenagers, glued to our screens 24/7, eating in front of our computers to deliver everything on time and at the highest quality."The entire team - editing, colour grading, VFX, and even the cinematographer - was deeply involved, which created a real sense of fusion and intensity between us. We spent a lot of time searching for the right shapes and forms."

France

Alexandre Contini

Pierre De Monès

Emile Olagne

Miles

Sergei Medvedev

Eliott Brunet

David Camarou

Alexis Gouverneur

Kevyn Charo

Andrey Garny

Sandro Berroy

Seunghyun Park

Alt-Pop

Electronic

Oklou ft Bladee 'Take Me By The Hand' by Tohé Commaret

Bedroom take Teddy Swims from a lonely drink at a&nbsp;bar to an otherworldly therapy session and beyond in the hugely imaginative and&nbsp;atmospheric promo for Guilty.&nbsp;Diving into personal truth of the US singer, the video follows Swims' through his subconscious, as he tries to declare his love but always having something&nbsp;that stops him.&nbsp;Spanning surrealist landscapes and liminal rooms, it's a video that hops between reality and fiction&nbsp;with stylish flair.&nbsp;Fresh, evocative and unpredictable, it's another banger from Bedroom.[imgtoken data:1][imgtoken data:2]

United Kingdom

Alan Scott

Angus Simpson

Alice Secchi

Christian Stroble

Anastasia Liasi

Ed Smith

Miguel Carmenes

Lydia Martland

Kash Harris

Nick Teulon

Harry Coleman

Felix Wildley

Max Bent-Marshall

Elle Mcmahon

Ben Cowan

Anchous

Iain Tingley

Warner Music Ltd

Teddy Swims 'Guilty' by Bedroom

Teddy Swims - Guilty (Official Music Video)

Directing duo Bedroom make a splendid return with this compelling promo for up-and-coming pop girl Chloe Qisha.Interweaving&nbsp;minimalist performance vignettes with art direction flair, the directors strike a balance of clean, cool setups and the usual hyper-vibrant, textural style for which they are renowned, nodding to their parallel interests&nbsp;in&nbsp;graphic design and photography&nbsp;and command of colour.Lyrically exploring teen romance and self-acceptance, the video showcases both an intimate and fun-loving side of Chloe Qisha, which erupts into lively choreography and celebration.&nbsp;&nbsp;Great work and a part of a strong&nbsp;start to the year by Bedroom, whose short film WANTED has been screening this month at the <a href="https://www.instagram.com/londonshortfilmfest/?hl=en" target="_blank">London Short Film Festival</a>.[imgtoken data:1]&nbsp;[imgtoken data:2]

Liam Wallace-Cook

Luke Hambly

Maximilian Mckay

Ffion Kunz

Willis Hughes

Vlf Records

Chloe Qisha '21st Century Cool Girl' by Bedroom

Chloe-Qisha-'21st-Century-Cool-Girl'-by-Bedroom

Pedro Takahashi returns with his latest Sam Akpro video, in anticipation of the South London artist's album release in March.The video for Evenfall follows Akpro and the band navigating liminal spaces at night, with Takahashi employing in-camera techniques including time-lapse and slow camera moves&nbsp;to create a sense of displacement, unease and alienation.The approach serves the atmospheric track really well - and feels consistent with the director and artist's previous collaborations, on the UKMVA-nominated <a href="https://www.promonews.tv/videos/2023/11/17/sam-akpro-death-entertainment-pedro-takahashi/84232" target="_blank">Death By Entertainment</a> and more.[imgtoken data:1]

Matt Edge

Sheewon Park

Anti- Records

Rock

Sam Akpro 'Evenfall' by Pedro Takahashi

Sam-Akpro-'Evenfall'-by-Pedro-Takahashi

India Harris is back with her third collab with Aussie dance-pop powerhouse duo&nbsp;Confidence Man,&nbsp;a monochromatic masterpiece for the latest release from the&nbsp;new album&nbsp;3AM (LA LA LA). Six minutes of early 90s hedonism reimagined for now and it's flippin' awesome.The video for SICKO is a melting pot of ideas and aesthetics blended into something inspired and contemporary, inspired by&nbsp;the duo's recent move to London, meeting their idols KLF, and becoming immersed in the queer club scene.&nbsp;From vintage fashion ads to 80's alt-music videos, it's a visual that wears its inspirations on its sleeve, but elevates things to a whole new level, as ideas of&nbsp;hedonism, ecstasy and losing yourself to the music are distilled into pure A-grade euphoria.The third collab between Harris and the group feels like a huge leap out of any comfort zone, and the resulting concept is nothing short of spectacular.&nbsp;Plus&nbsp;it's rare to get such a lengthy dance break in music videos now, and this one is brilliant, perhaps the best part of the project. Bring back the dance break![imgtoken data:1][imgtoken data:2]

Kieran Lai

Lucy James

Massimo Filippi

James Wicks

Joe Medlock

Nat Zangi

Lyalya Mudrak

Thierry Phung

Dance

Confidence Man 'SICKO' by India Harris

Confidence-Man-'Sicko'-by-India-Harris

India Harris reunites&nbsp;with Confidence Man&nbsp;and pulls off a stunning departure for the Aussie dance-pop duo, combining high energy and high concept for their latest banger.The video for So What opens on aerial shot of a London tower block, and begins to infinitely zoom, into the pair's high rise home, and through into a succession of scenarios, where they party, then after-party, then party again.Then in the second part of the film, Confidence Man's Grace stands on the roof of the tower block, then falls - continuing to energetically perform while plummeting back to earth - where the final section plays out in reverse.&nbsp;&nbsp;&nbsp;Shot in London's hottest club venue, The Cause, with slick VFX, stylised&nbsp;cinematography&nbsp;and a dark, almost dystopian aesthetic,&nbsp;this comes in&nbsp;a stark contrast to the style of previous recent Confidence Man vids - including Harris's vibrant video for <a href="https://www.promonews.tv/videos/2023/08/08/dj-seinfeld-ft-confidence-man-now-u-do-india-harris/82744" target="_blank">Now U Do (with DJ Seinfeld)</a>. But it certainly contributes to&nbsp;the ever-growing aura of excitement around the band.[imgtoken data:1][imgtoken data:2]&nbsp;

Furmaan Ahmed

Charlie Morris

Grace Stephenson

Maya Dufeu

Elena Nassati

Konrad Losch

Sam Barnham

Alex Hudson

Ant Hugill

Callum Reeves

Angel Mcqueen

Anete Salinieka

Josh Mannox

Trim Editing

Alex Gregory

Harbor Picture Company

Jakob Thorhallsson

Svava Heiðarsdóttir

Pixipixel

Confidence Man 'So What' by India Harris

Confidence Man - SO WHAT (Official Video)

Pedro Takahashi directs an offbeat exploration of self-discovery, in his second promo for Haich Ber Na.The video for Hallelujah! follows a young, initially shy and reserved boy, strolling through a housing estate while playing the song in his headphones. As the music intensifies, his demeanour evolves from timidity to unabashed confidence and aggression.Anchored by a fervent performance from lead actor Oli Coles, the video treads a fine line between surreal British comedy and coming of age drama, with inspired direction and dreamlike cinematography.&nbsp;[imgtoken data:1]

Tom Bogda

Shee Won Park

Jonny Tully

CHEAT

Oli Coles

Haich Ber Na ft Paris Texas 'Hallelujah!' by Pedro Takahashi

Haich Ber Na - Hallelujah! ft Paris Texas (Official Video)

<h3>In our new series, we catch up with creatives making a big impression with their work in music videos in 2024 - and we're starting with FRIEND director Pedro Takahashi. Turns out he likes lots of bands that we've never even heard of.</h3>Over the past four years Pedro Takahashi has brought a distinctive vision to his music videos for cutting edge artists in alternative music and indie rock, including Shame, Chubby &amp; The Gang, Real Lies and Sam Akpro. At the start of 2024 he signed to <a href="https://friendlondon.tv/" target="_blank">FRIEND</a> in London, and its been a busy few months since then,&nbsp;with two new&nbsp;visuals resulting from his close collaboration with&nbsp;singer-songwriter Akpro and a promo for up-and-coming alt-pop artist Haitch Ber Na.We caught up with Pedro by sending over the questions in our new Snapshot Q&amp;A, and he fired back some answers, giving us a little insight into his world - and 'snapped' the self-portrait (above).&nbsp;Name: Pedro TakahashiBirthday: HalloweenWhere did you grow up? LondonPlace of further education and course (if any)? Film and Television at the University of Westminster.Where do you live now? Hackney!What was the important first projects for you, in terms of a learning experience and getting noticed?&nbsp;<a href="https://www.promonews.tv/videos/2020/11/19/shame-water-well-pedro-takahashi/68044" target="_blank">Shame - Water in the Well&nbsp;</a>[in 2020].&nbsp;It was the first project where I decided to fully look inwards for inspiration as opposed to looking outwards at what other people were doing. It taught me to trust my own instincts and helped me better understand my own sensibilities and style as a director.[vidtoken data:0]Best film you’ve seen this year? <a href="https://www.youtube.com/watch?v=IdqLQ2pZhQY" target="_blank">The Human Surge 3</a> by Eduardo Williams. The only film I saw this year that I felt genuinely tried to push things forwards. Effortlessly challenges cinematic codes and convention whilst retaining a playful edge.Favourite song/album/music artist this year? Chanel Beads, Model/Actriz HONESTY, Still House Plants, Lorraine James, Special Interest.Favourite music video/videos you’ve seen this year?&nbsp;<a href="https://www.youtube.com/watch?v=7mBtwweTkho" target="_blank">Wulu - Daylight Song</a> [directed by Ethan Barrett].What has been (or usually is) your favourite night out this year? Any night by <a href="https://www.instagram.com/cabinfeverldn/" target="_blank">Cabin Fever</a>.<blockquote>My top suggestion to improve the music video industry?&nbsp;Start paying directors to write treatments.</blockquote>Name a film, video or other creative work that had a huge influence on your career choice?Film: <a href="https://www.imdb.com/title/tt0387898/" target="_blank">Caché [or Hidden]</a> by Michael Haneke. It showed me a new way of approaching cinema. I’m still dealing with the ramifications of watching that film over 10 years later.[imgtoken data:1]Music Video: <a href="https://www.youtube.com/watch?v=uAWzCmkJqpc" target="_blank">Canal by Ratking</a> [directed by Eric K. Yue]. There’s a physicality and dynamism to this video that set something alight in me. The energy, the aggressive editing style, the constantly surging camera... This video has had a profound effect on everything I’ve done since.Art: <a href="https://www.youtube.com/watch?v=QKY8j_oKaNc" target="_blank">Triolets by Dóra Maurer</a>The photography of <a href="https://www.roslynoxley9.com.au/artist/bill-henson" target="_blank">Bill Henson</a>.In terms of&nbsp;music video-related jobs of the past year or so - what was the most rewarding creatively, and why?<a href="https://www.promonews.tv/videos/2024/03/20/sam-akpro-disposition-pedro-takahashi/85757" target="_blank">Disposition - Sam Akpro</a>. This is the first video where I felt I truly made what I wanted to make without compromise. I naturally make videos in quite a constructed manner and the process often involves a lot of planning and testing in pre-production. We were granted enough time to capitalize on this workflow and I feel the final outcome is as close to my original intention as it could have been.Of course, this was only made possible by the help of my very talented collaborators and Sam who was up for getting stuck in. I also really value works that attempt to experiment with the form and I’m proud that with this video, we genuinely tried to create images that we had never seen before.[vidtoken data:1]<blockquote>We genuinely tried to create images that we had never seen before.</blockquote>What are your favourite other (non-mv) projects of the past year or so? <a href="https://www.instagram.com/family_un1t/" target="_blank">Family Unit</a> + <a href="http://www.instagram.com/rip__magic/" target="_blank">RIP Magic</a> &lt;3What’s the most surprising thing that’s happened this year? Meeting someone who is now very close to me.What's your top suggestion to change and improve how the music video industry works? Start paying directors to write treatments.What are you looking forward to most for the summer and/or the rest of the year? There’s a short film idea that I’m very excited about and which I plan to shoot before the end of the summer.• Watch more of Pedro Takahashi at <a href="https://friendlondon.tv/directors/pedro-takahashi" target="_blank">FRIEND</a>; Pedro is represented for music videos by Lee Fairweather at <a href="https://www.leethalreppin.com/" target="_blank">Leethal Reppin</a>.&nbsp;&nbsp;

THE SNAPSHOT Q&A: Pedro Takahashi

Shame-'Water-In-The-Well'-by-Pedro-Takahashi

Sam Akpro  - "Disposition"

Polish&nbsp;director Grajper directs a very cool, clever&nbsp;and weirdly gripping&nbsp;video for Liverpool indie-rock band Stone, featuring two versions of frontman Fin Power.In the promo for Queen - the director's first UK video -&nbsp;Grajper presents a concept of the Stone vocalist and his&nbsp;döppelgänger hanging out, doing weights, letting time pass as they go through an everyday routine. It is filmed in a naturalistic, candid way on film, with great camerawork and unforced performances, so the conceit is entirely seamless. Unfeasibly real, in fact.&nbsp;Looking great, with fine cinematography by&nbsp;Louis Evennou,&nbsp;and skirting that line between everyday reality and the uncanny, whilst also retaining the energetic charm of previous Stone videos - like the UKMVA-winning video for <a href="https://www.promonews.tv/videos/2023/11/29/stone-left-right-forward-abigail-wilson/83930" target="_blank">Left Right Forward</a>&nbsp;-&nbsp;makes this video a really impressive achievement.[imgtoken data:1][imgtoken data:2]