Production Company

FRIEND

Maxim Kelly drops his third and final instalment of a trilogy of videos for Archive.The video for City Walls features&nbsp;an anachronistic, AI-generated montage of events, unravelling across a week.&nbsp;Lingering on symbolism and abstract interpretation, the video focuses on stirring snapshots of death, disease and natural disaster, encapsulated in a UK-adjacent environment. Kelly also maintains a tension between drama and absurdity that has been the hallmark of his previous AI-gen Archive videos for <a href="https://www.promonews.tv/videos/2025/09/11/archive-look-us-maxim-kelly/92546" target="_blank">Look At Us</a> and <a href="https://www.promonews.tv/videos/2025/11/26/archive-wake-strange-maxim-kelly/93319" target="_blank">Wake Up Strange</a>.It's a thought-provoking piece, representative of what&nbsp;AI is now able to achieve - whether that's a good or bad thing is for viewers to decide.&nbsp;

Maxim Kelly

Sam Davey

Hurry Sundown

John Moule

Vid Price

PIAS

Trim Editing

Archive 'City Walls' by Maxim Kelly

Archive-'City-Walls'-by-Maxim-Kelly

Pedro Takahashi brings&nbsp;Essex&nbsp;club culture to life in this pulsating short video for Jeshi's&nbsp;new song&nbsp;Champagne, featuring Fredwave.Set in a club in Tottenham, we are straight onto a packed dancefloor,&nbsp;full of young people, with Jeshi and Fredwave in the centre. It's breathless and it's bouncy - and it's brief.Leaves you wanting more - but apparently the one minute cut is all we're getting...

United Kingdom

Ellie Rimmer

Pedro Takahashi

Abby Rothwell

Matt Edge

Max Conran

Gina Crighton

Danny Zanre

Roisin Byrne

Shee Won Park

Connor Coolbear

Partisan

Select Disks

Electric Theatre Collective

Jeshi ft Fredwave 'Champagne' by Pedro Takahashi

Jeshi ft. Fredwave - Champagne

Eaves Wilder enters a South London pub on a mission to&nbsp;create havoc&nbsp;in Douglas Reddan's action-packed promo for the rising indie artist.Bursting through the doors of the boozer, Eaves is quickly causing mischief, stealing drinks and starting fights - the epitome of a Hurricane Girl.&nbsp;Combining classic cinematography with&nbsp;frantic, mini-DV footage, the pace never&nbsp;flags. And Eaves' antics provoke the peaceful patrons of the pub to also get feisty - while she gleefully looks on.It's a promo with plenty of attitude - and a great Britpop-flavoured track to boot - to burnish Douglas Reddan's growing reputation.[imgtoken data:1][imgtoken data:2]

Flo Webb

Lola Cookman

Leila Moraes

Douglas Reddan

Olivia McLaughlin

Kelly Kerrigan

Jeffrey Celis

Naoise Kettle

Jack Chambers

Bradley Stearn

Alice Howlett

Hannah Isobel Busst

Rebecca Parker Quinn

Cam Sander

Secretly Canadian

Eaves Wilder 'Hurricane Girl' by Douglas Reddan

Eaves-Wilder-'Hurricane-Girl'-by-Douglas-Reddan

Noel Paul turns the longing and introspection at the heart of the first release from Mitski's new album into a remarkable video, both breathlessly zany and undeniably chilling.In the video for Where's My Phone? Paul plays against the relatable aspect&nbsp;of the songtitle by making Mitsky the lead character&nbsp;in a gripping anachronistic&nbsp;ghost story. The setting is very Edgar Allan Poe, a house in rural, autumnal New England, with Mitski as the guardian of her younger sister, paranoid about her connecting with any of the stream of strange visitors who descend upon the house.It's the manner that Paul delivers&nbsp;this story - based upon&nbsp;Shirley Jackson’s novel&nbsp;We Have Always Lived in the Castle - which makes it so special. Following the style of his videos for Black Midi and most recently for Geese, events occur at a relentless, disconcerting speed, as if in a dream.The actions of the performers are heightened to appear virtually cartoonish - or resembling the acting in early cinema - and the camera is feverish, moving like a&nbsp;character in the scenario.&nbsp;Mitski herself gives a ferociously strong and committed performance, as the woman driven to mania (and violence)&nbsp;to protect the younger girl. But as it turns out, with very good reason. As in any ghost story, the proof of its quality is in the ending - and this has a very good one.&nbsp;Noel Paul has been directing videos for well over a decade, originally in the duo That Go and then as solo director. It's tempting to say that this is one of the best he has ever made.[imgtoken data:1]&nbsp;[imgtoken data:2]

United States

Charlie Robinson

Monica Mirabile

Noel Paul

Lucy Rennick

Gummy Films

Adam Reichardt

Ramzi Hibri

Luke Jacobs

Mel Giles

Eliana Roseen

Rome Pettersen

Hom Cameron

Oona Mazelle

Tiffany Stoker

Emily Costantino

Lauren Citera

Belal Hibri

Miled Boulos

Mitski

Dead Oceans

Alternative

Rock

Mitski 'Where's My Phone?' by Noel Paul

Mitski-'Where's-My-Phone?'-by-Noel-Paul

Maxim Kelly delivers the next instalment of his creative collaboration with Archive.The AI-generated video for Wake Up Strange is an Americana-infused trip through the surreality of life and excess, presenting a cinematic narrative tinged with a haunting undercurrent. It's&nbsp;Playing into the&nbsp;uncanny valley&nbsp;nature of it all - both highly convincing visually yet also dreamlike and ludicrous -&nbsp;this follows Kelly's video for the eclectic London-based band's Look At Us (also from forthcoming album Glass Minds) and it's another collaboration raising questions about AI and its place in the music video production process.&nbsp;

Archive 'Wake Up Strange' by Maxim Kelly

Archive-'Wake-Up-Strange'-by-Maxim-Kelly

Grajper directs a moonlit, surrealist fantasy for The Last Dinner Party.&nbsp;The video for Count The Ways finds the group in the middle of a model village, performing as a montage of illusory vignettes play out on screen.&nbsp;Imbued with unearthly, liminal vibes, it's a striking concept and one that fits perfectly within the offbeat videography the group has built over the last couple of years.&nbsp;[imgtoken data:1]<blockquote>Everything is familiar, but [the world] is&nbsp;too small, too artificial, too perfect.</blockquote>"The heart of the song is about love, heartbreak, and the refusal to accept that something beautiful has ended," Grajper explains.&nbsp;"It’s about being trapped in grief, circling around loss, and being unable to move forward."For TLDP, that emotional space feels like being locked in a prison that is invisible yet everywhere, a cage built out of memories and feelings. That’s why the miniature park is such a powerful starting point. It’s a world that is at once charming and eerie. Everything is familiar, but it’s too small, too artificial, too perfect."When we place our heroine in this world she instantly becomes estranged from it: she is either too large for the space, breaking out of it, or she’s wandering through its streets like a ghost who doesn’t belong."

Joe Harrison

Rubina Marchiori

Grajper

Wojciech Czarkowski

Connor Adam

Jake Hunter

Smera Kumar

Rowan Hutchings

Steve Morgan

Mitch Collins

Sam Rawlings

Jem Bradley

Ruby Yu

Kuba Tomaszewicz

Thomas Kumeling

DOMA

Andrzej Lewkowicz

Żenia Bochulia

Indie

The Last Dinner Party 'Count The Ways' by Grajper

Grajper-'Count-The-Ways'-by-Grajper

Bedroom direct an evocative performance promo for Chloe Qisha.&nbsp;The video for So Sad So Hot is a stripped-back, studio-based visual, with Qisha and a team of dancers performing breathless choreography under coruscating lights.&nbsp;Sexy, sweaty and slick, it's another brilliant collaboration between the directors and artist, which will leave viewers waiting for more.&nbsp;Great work.&nbsp;&nbsp;

Sara Farrell

Yasmin Harrison

Amonik Melaco

Rio Allison

Julia Costa

Naomi Weijand

Sam Salter

Lewis Munro

Bedroom

Nahal Ashrafi

Krunal Saadrani

Billy Kendall

Billy French

Owen Diplock

Niels Halle

Grace Jabbari

Freya Paxton

Soren Harrison

Megan Lee

James Taylor

Chloe Qisha 'So Sad So Hot' by Bedroom

Chloe Qisha - So Sad So Hot (Official Video)

London-based production company <a href="https://friendlondon.tv/" target="_blank">FRIEND</a> has announced a new partnership with&nbsp;<a href="https://www.instagram.com/hurrysundown.agents/" target="_blank">Hurry Sundown</a>, the music video representation company founded by award-winning agent Sam Davey.&nbsp;The collaboration marks a new chapter for Friend’s music video division, expanding its reach and creative capabilities through Hurry Sundown’s distinctive approach to championing directors with labels and clients.“We’re absolutely thrilled to be working with Hurry Sundown and Sam Davey,” says&nbsp;Luke Jacobs, founder of FRIEND. “Sam’s vision and commitment to championing unique voices in music video direction aligns perfectly with our ethos at FRIEND. Together, we’re looking forward to creating work that is as inventive as it is impactful.”Sam Davey founded Hurry Sundown earlier this year with a mission to support and elevate exceptional directing talent in the music video space. The company has quickly gained a reputation for nurturing original, visually arresting directors and connecting them with the right artists and audiences.“Having known Luke for many years now, I’ve always been blown away with the quality of work that FRIEND produce," comments Davey.&nbsp;"They have a roster of talent that continually evolves and embraces music videos in the right way, so I’m so chuffed that our visions have aligned and we finally get to work together.” Hurry Sundown will now represent FRIEND’s roster for music videos, offering artists and labels a combined force of creative expertise, production excellence, and industry insight.• Watch FRIEND's music video roster, represented by Hurry Sundown,&nbsp;<a href="https://friendlondon.tv/" target="_blank">here</a>

FRIEND teams up with Hurry Sundown for music videos

Pedro Takahashi explores the idea of staying rooted to a place despite knowing that it is harming you in a&nbsp;conceptual performance video&nbsp;for Shame.&nbsp;Dialling in to the band’s live energy, the video for Quiet Life is anything but. It comprises the band performing in a rundown warehouse, whilst a group of hard hat-wearing intruders burst in with wrecking gear to&nbsp;cause chaos around them.&nbsp;As the camera orbits around the performance, we see snapshots of destruction of the space, with the mob getting ever closer to attacking the band, adding a frantic, breathless energy to the visual.&nbsp;Meanwhile the&nbsp;band barely&nbsp;acknowledge the mayhem around them&nbsp;- a manifestation of the meaning of the song which, according to vocalist Charlie Steen, "is about&nbsp;someone in a shitty relationship."The result is both a mesmerising video from Takahashi, and a more introspective and serious&nbsp;side of Shame than we've seen before.[imgtoken data:1]&nbsp;

Fred Qvortrup

Poppy Landen

Arthur Attenborough

post punk

Shame 'Quiet Life' by Pedro Takahashi

shame - Quiet Life (Official Video)

Noel Paul directs a characteristically immersive and offbeat promo for American rock band Geese.The video for Taxes takes place at an intimate gig, with the first minute or so shot on a mobile phone or lo-fi video camera.&nbsp;But then it's all turned on its head, ramping up into a mesmerising fever dream of sped-up dancing, fighting, melting faces - even a spot of cannibalism.It's ferocious, kind of disturbing, all the more intense for being at odds with the laidback pace of the track.&nbsp;A standout visual indeed.NOEL PAUL:"When Cameron sings 'nail me down',&nbsp;everything changes. The format morphs from strictly phone footage to a hodgepodge of textures and frame rates."The action becomes dislocated from documentary reality, instead taking the form of abstract isolated shots of expressions and gestures being repeated endlessly and maniacally by the people in the crowd. It's like we're inside a contemporary version of some medieval painting of the Damned, writhing and carousing in ecstasy and agony as they are herded towards Hell's gaping maw."Our crowd now becomes a vehicle for exploring a cavalcade of human expressions, gestures, and simple actions, boiled down to some kind of fetishized essence by way of filming them in hyperspeed with endlessly repeating manic motion. A simple action repeated over and over again and filmed in this style becomes mesmerizing and absurd and ritualistic."

Saara Untracht-oakner

Leethal Reppin

Jake Crossland

Léa Taillefer

Alexei Topounov

Thomas Cameron

Oona Mozelle

Nina Carelli

Partisan Records

Miramade

Geese 'Taxes' by Noel Paul

Geese-'Taxes'-by-Noel-Paul

Tohé Commaret takes Spanish pop sensation Isabella Lovestory into a fabulous and fraught fever dream in her latest extravagant music video outing.Isabella finds herself in an anonymous office building that becomes an increasingly constricting force on her exuberant personality. Can she break free?It's another impressive addition to Tohé Commaret's body of work in a year that kicked off with a video with Oklou and Bladee and a show at Fondation Pernod Ricard then going on to being shortlisted at Berlinale and Cannes."I made Isabella Lovestory’s music video at a time in my life when I couldn’t stop watching Hitchcock’s films," she says. "They were a real inspiration for me - film noir, puzzle films, labyrinthine stories - all of that fed into the creation of this video.[imgtoken data:1]"I felt it matched her universe perfectly, which is all about vanity, reflection, duplicity, and self-observation. That’s why we used so many mirrors, split shots and reflections. The post-production took us a huge amount of time, and the set design beforehand was just as important."We shot it on 35mm to get closer to that classic cinema feel, but with a slightly futuristic twist: greenish and pinkish tones inspired by Matthew Barney’s films."

Spain

Louise Mekylla Bachir

Fiona Omnes

Tohé Commaret

Surya Daniel

Roman Birenzweigue

Premier Cri

Johann Van Der Voort

Sergei Medvedev

David Camarou

Alexis Petit

Mélanie Bordes

Alexis Governeur

Camille Ostwalt

Lucile

Charlotte Nguyen

Gustavio Koslowski

Nick Vavilov

François Gouret

Maxim Bozhko

Guillaume Rivet

Giant Music

Isabella Lovestory 'Vanity' by Tohé Commaret

Isabella-Lovestory-'Vanity'-by-Tohé-Commaret

New Zealand singer-songwriter BENEE has dropped Off the Rails, a thrashy pop-rock rush of feminine rage just shy of two minutes - and&nbsp;directing duo Bedroom have&nbsp;directed a suitably furious&nbsp;video that attempts to articulate dating in a modern world.&nbsp;“It’s an aggressive, angry, chaotic product of my navigating the current state of the world and channeling my existential dread,” says BENEE of the song. “It’s feminine rage - sick of being pushed around and embracing the chaos.”And she comes across really well in Bedroom's video, representing that position of trying to&nbsp;protect yourself from all the trials and turbulations of life while also being brave enough to be vulnerable.

Alan Scott

Hannah Mason

2xvroum

Beverly Céline

Lucy Isobel-bonner

Sam Murray

Leethal Reppin'

Louis Danckwerts

Samira Khan Mahi

Alejandro Celis

Lawrence Hughes

Elsa Collingwood

Angel Mcqueen

Bari Khalique

The Assembly Rooms

Harry Davidson

Universal Music

Republic Records

BENEE 'Off The Rails' by Bedroom

BENEE - Off The Rails (Official Video)

British-Punjabi musical disruptor&nbsp;Raf-Saperra's infectious pop track Step Out has inspired&nbsp;a suitably vibrant visual by directing duo Amir Hossain and Soren Harrison - aka Bedroom - and Avleen Kaur that playfully crosses cultural borders.Reflecting his contemporary take on South Asian music that&nbsp;blends western music styles with traditional Punjabi singing, it's&nbsp;an intoxicating mix of East and West in one colourful and cartoon-like&nbsp;package. Raf pops into the beauty salon to celebrate the girls (of all ages) as they prepare&nbsp;for a big night out.&nbsp;Then he becomes the model in a fashion magazine&nbsp;wearing some outlandish clothes, but charming his fellow model - the girl&nbsp;from the salon. He's also&nbsp;the guy in the magazine ad for Fatboy breakfast cereal, before becoming a boxer in the ring and appearing at his press conference, where his favourite girl turns up as his interviewer.&nbsp; &nbsp;[imgtoken data:1]For Amir Hossain, one half of the Bedroom project, this was an important opportunity to articulate the blurred lines between his South Asian and British heritage and what that means to his directorial work. It marks a&nbsp;bucket list moment for the director and stands out as one of the director's strongest videos to date."For me, Step Out was just as much about pushing representation as it was about pushing culture," he says. "Growing up South Asian, you’re often boxed in, caught between tradition and perception. There aren’t many people who look like me breaking into these new spaces or showcasing that we can play in the same field as everyone else."With this video, I wanted to show a more layered identity: bold, modern, unapologetically brown. Something that breaks away from the stereotypes and can stand shoulder to shoulder with the work that’s always inspired me."Soren Harrison adds: "There are boundaries to be pushed in South Asian culture right now and the response we have gotten with the video shows us how important it is to be broadening the cultural limits. We wanted the life and colour of the song to breathe into the visuals and let Raf’s playful performance carry us from one set to the next."