Focus Puller

Fraser Mitchell

Rasharn Powell battles his Demons&nbsp;in The Reids' vibrant promo for his latest track.&nbsp;The high-energy, high fashion promo snares along its two-minute runtime, and boasts a distinctive orange and blue colour palette, tied together with frenetic camerawork and a dynamic performance.&nbsp;Featuring Crowns &amp; Owls as creative directors, the concept&nbsp;encapsulates the feverish vibes of the music to brilliant effect.&nbsp;

United Kingdom

The Reids

Twofortyfour

Crowns & Owls

Jacob Ray

Rich Patter

Tim Smith

CHEAT

Rasharn Powell 'Demons' by The Reids

Rasharn-Powell-'Demons'-by-The-Reids

Mac Wetha enjoys a long summer day with his mates, in The Reids' video for Wayside.When he's not goofing around on the green with the lads, he's having a bike ride, or driving around the 'burbs in his mate's car with the top down. And he's also back home, listening and performing&nbsp;music.It's the sibling-director team's&nbsp;second video for a song taken from Mac Wetha's debut EP&nbsp;Make It Thru, following the&nbsp;entertainingly frenetic&nbsp;first video for <a href="https://www.promonews.tv/videos/2021/05/19/mac-wetha-rem-reids/70976" target="_blank">REM</a>. Wayside is way more laid back, but again shows the&nbsp;young writer/producer/DJ - known for his&nbsp;production work with the NiNE8 collective - has an&nbsp;engaging personality&nbsp;as performer and entertainer.[imgtoken data:1][imgtoken data:2]

Poppy Ashton

Archie Wheeler

Dani Rotaru

Glassworks

Jon Moore

Dirty Hit

Indie

Mac Wetha 'Wayside' by The Reids

Mac-Wetha-'Wayside'-by-The-Reids

Malady frontman Percy Junior Cobbinah finds himself trapped in a night out that spirals into chaos, in The Reids' high energy video for Famous Last Words.&nbsp;Washed with vibrant green and red lighting, the aesthetic is inspired by Wong Kar Wai's vivid colour palettes and frenetic camerawork, venturing behind closed doors of a late-night club venue.&nbsp;Dizzyingly abstract and off-kilter, the cinematography cleverly visualises the disordered feeling of drunken nights and hallucinatory encounters.[imgtoken data:1]&nbsp;[imgtoken data:2]

Lea Ogunlami

Inside Tag

Nice Swan Records

Alternative

Malady 'Famous Last Words' by The Reids

Malady-'Famous-Last-Words'-by-The-Reids

The Reids direct a cyclical promo for Rasharn Powell's Blunder.&nbsp;The video builds upon the idea of memories and cycles of thought, by using a perpetually rotating camera which captures Powell's performance and vignettes of a past relationship.The empty apartment setting is a familiar yet haunting backdrop to the concept, which meditates on what is left after a breakup, and how locations can hold reminders of what once was.&nbsp;The use of a wide angle lens and bright spotlight in the narrative snapshots&nbsp;adds&nbsp;a certain theatricality to the video, whilst Powell's powerful yet understated&nbsp;performance visualises the struggle inside his head.&nbsp;

Fraser Mitchell

Focus Puller

Videos featuring Fraser Mitchell

2021 (4)

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