Choreography

Fatima Robinson

Look up! It’s the Queen of Monsters. Lana Del Rey plays a vengeful giantess in this woozy romp by Rich Lee.In an allusion to the ’50s B Movie Attack of the 50 Foot Woman, Del Rey wanders peacefully through downtown Los Angeles towards Venice Beach. Suddenly, the video changes gear. It’s revealed that this entire setup was just a sequence from a pulpy drive-in movie. A different Lana watches, replete in a blonde Shake-N-Go wig, and wonders where her no-good date has gone. Then, in a sublime fantasia, the giantess Lana dances on Venice Beach, before emerging from the screen in a blast of sand to wreak havoc in the real world.Rich Lee is Del Rey’s current go-to director, and this video comes hot off the heels of their double video for <a href="https://www.youtube.com/watch?v=LrSX_OcpeJg">Fuck It I Love You/The Greatest</a>. Less recently, he directed a cosmic delight for<a href="https://www.promonews.tv/videos/2017/02/22/lana-del-rey-love-rich-lee/46369"> Love</a>. Doin’ Time was shot by Christopher Probst, ASC and edited by Logan Hefflefinger.Allegedly, the video’s schedule forced them to shoot Lana’s elements before the backgrounds, making this a wild achievement for the crew and VFX team. You can catch a glimpse of Lee’s storyboards <a href="https://www.youtube.com/watch?v=BocWK7sPsVY">here</a>.Who knew that after all this time and speculation about her perceived authenticity, the enigmatic singer was actually guarding a wicked sense of humour. For an artist who has built an entire mythology out of restraint and careful repetition, this is an unusual deviation - a rare foray into kitsch comedy. But in a way, nothing could be more Lana Del Rey than a 50ft Lana Del Rey reclining in the LA basin on a hot afternoon. The risk paid off; this ranks amongst the her most iconic videos.

United Kingdom

Rich Lee

Drive Studios

Justin Diener

Clark Jackson

Christopher Probst

Brandon Mendez

Logan Hefflefinger

Louise Lee

Nra Kudelka

Trip hop

Lana Del Rey 'Doin' Time' by Rich Lee

Lana Del Rey - Doin’ Time (Official Video)

Shot in California&#39;s San Fernando Valley and downtown Los Angeles, Alexandre Moors &amp; The Little Homies&#39; spirited, energetic video for Kendrick Lamar&#39;s Isley Brothers-flavoured track i sees the hip hop star inspire&nbsp;his followers to wake up and conquer their doubts and fears...

United States

Alexandre Moors

The Little Homies

Good Company

Brian Welsh

Danny Hiele

Robert Lopuski

Jonathan Lia

Ryan Heiferman

Gene Curley

Nice Shoes

Ralph Miccio

Lock It In

Interscope

Kendrick Lamar 'i' by Alexandre Moors & The Little Homies

Kendrick Lamar - i (Official Video)

Pharell Williams and his dance troupe head to the forest for a frolic in Edgar Wright&#39;s autumnal promo for new single Gust Of Wind.With some serious acrobatic choreography supplied by Fatima Robinson, collaborators Daft Punk appear as a pair of singing boulders...&nbsp;

Edgar Wright

Michael Angelos

Missy Galanida

Crille Forsberg

George Stilanessis

Maya Krispin

Jarrett Fijal

Bonch

Greg Reese

The Mill

Columbia Records

Bryan Younce

Dance

Pharrell Williams ft Daft Punk 'Gust Of Wind' by Edgar Wright

Pharrell Williams - Gust of Wind

Sophie Muller shows how you achieve&nbsp;that widescreen spectacular&nbsp;great outdoors scale without actually leaving the studio in her video for One Republic&#39;s footstomping Love Runs Out. Another winner.

Sophie Muller

Grant Jue

Wondros

Joseph Uliano

Andy Coffing

Steve Chivers

Garret Curtis

Steve Francis

Richard Lasalle

Marjan Malakpour

Pamela Neal

Kathy Jeung

Black Dog Films

Andrew Ibea

Interscope Geffen A&M

One Republic 'Love Runs Out' by Sophie Muller

One-Republic-'Love-Runs-Out'-by-Sophie-Muller

The first music video produced out of Colonel Blimp&#39;s new LA office could hardly be more high-profile. It&#39;s for Pharrell, and what&#39;s more, it&#39;s follow-up to the phenomenally successful&nbsp;Happy...&nbsp;But the same spirit that led to the groundbreaking <a href="http://www.promonews.tv/videos/2013/11/27/pharrell-williams-happy-we-are-la-yoann-lemoine" target="_blank">24 Hour video for Happy by We Are From LA</a>, has led to this massively entertaining, consistently creative and witty video for Marilyn Monroe, directed by&nbsp;Luis Cerveró.&nbsp;The former CANADA co-director has already made a big statement with his astonishing video for&nbsp;<a href="http://www.promonews.tv/videos/2014/04/08/liars-mess-mission-luis-cerver%C3%B3" target="_blank">Liars&#39; Mess On A Mission</a>. Now he&#39;s brings all his experience making amazing work&nbsp;with the Barcelona collective into play with a new additional American sheen - brilliant set-pieces, big routines, tumblr-like vignettes - and Pharrell himself charmingly gliding through proceedings, wearing a very big hat.And lots and lots of girls. Dancers, ordinary girls, a special girl...and Kelly Osbourne, doing a little rap. This&nbsp;really is a superior kind of&nbsp;entertainment - and there&#39;s even room for a cameo by LA-based&nbsp;British director David Wilson...

Luis Cerveró

Colonel Blimp

Tamsin Glasson

Rachel Straus

Alexis Zabe

Teri Whittaker

Ben Whittaker

Mariel Haenn

Rob Zangardi

Shirley Kurata

Yuji Kojima

Olive Meyer

Rasheeda Raines

Gregory Reese

Hip Hop, Pop

Pharrell Williams 'Marilyn Monroe' by Luis Cerveró

Pharrell Williams - Marilyn Monroe (Official Video)

The Haim girls break out of band-mode&nbsp;in the Warren Fu-directed video for If I Could Change Your Mind - and show they can pull off some decent dance moves too.&nbsp;Captured in a classic TV pop show format, Este, Danielle and Alana were transformed into crack dancers by the legendary choreographer and director Fatima Robinson.&nbsp;

Warren Fu

Partizan Darkroom

Brett Webb

Josh Goldstein

Jeff Pantaleo

Claire Stubbs

Byron Werner

Drew Cookson

Semera Khan

Polydor

Indie

Haim 'If I Could Change Your Mind' by Warren Fu

HAIM - If I Could Change Your Mind

Sometimes the term gets bandied around, but there&#39;s no question that anyone is&nbsp;exaggerating here. Pharrell&#39;s Happy is billed as the world&#39;s first 24 hour music video. And they are not kidding, it&#39;s true. We&#39;ve watched it all.&nbsp;The brainchild of Pharrell&#39;s creative director Yoann Lemoine - aka Woodkid - and French directing team We Are From LA, this is one where you just tune in, and then you zone out - with a smile on your face - at any hour, day or night. Just catch a delightful dancer moving through LA, singing along to Happy. Or watch Pharrell put forward his own performances every hour - in another outstanding outfit. &nbsp;With cameos from Odd Future, Jimmy Kimmel, Steve Carrell and Jamie Foxx and many, many more,&nbsp;there are tons of hidden treats to explore and easily share or&nbsp;tweet.&nbsp;We&nbsp;would recommend&nbsp;<a href="http://24hoursofhappy.com/04h32PM">4:30pm</a>&nbsp;for some serious cuteness.We&#39;ve been spoilt for choice recently by interactive music videos if you remember the likes of Kanye West and Nick Knight&#39;s <a href="http://www.showstudio.com/project/blkkk_skkkn_head">BLKKK SKKKN Head</a>, <a href="http://www.youtube.com/watch?v=VNRMSKSZY04">Moone&nbsp;-&nbsp;Better Energy</a> slur of a music video&nbsp;and even within the same&nbsp;week Bob Dylan&#39;s <a href="http://www.bobdylan.com/desktop.html">interactive TV-set</a>&nbsp;effort. This trend is happily set to continue as the heavyweights are taking on the indie acts at their own game, bringing their own innovative ideas and this time with a whole new level of resources.And what&nbsp;must of been a&nbsp;logistical nightmare comes across&nbsp;flawless. It took 11 days to shoot - walking 8 miles a day with steadicam gear. But in fact this endurance test is what it took to make history.&nbsp;The direction is key and essentially what ties the project together creating a real sense of cohesion.&nbsp;Not new to inspiring the world We Are From LA often create international campaigns for brands, their most famous to date the technically brilliant <a href="http://www.youtube.com/watch?v=pfxB5ut-KTs">Baby &amp; Me</a>&nbsp;for Evian. Having directed music videos for Kanye West, The Shoes and Citizens! be certain that this duo&nbsp;are the real&nbsp;deal.And who knew Yoann Lemoine could possibly have the time to creative direct Pharrell&#39;s gigantic career while also being&nbsp;Woodkid? Fresh from&nbsp;releasing footage from his live tour, Yoann his hand in this massive project. Not content with the&nbsp;Despicable Me 2 version, the pair clearly believed something else&nbsp;twas needed&nbsp;that would grab the world&#39;s attention.The final touch, and every great idea has one,&nbsp;is creating a catchy condensed version that makes the impractical, practical. So if you don&#39;t have a whole day to spare enjoy the below. If you do though be sure to give check it out <a href="http://24hoursofhappy.com">here</a>.* Check out Luke Tierney&#39;s blog,&nbsp;<a href="http://www.wordischeap.wordpress.com">Word Is Cheap</a>, or his Twitter&nbsp;<a href="http://www.twitter.com/wordischeap">@wordischeap</a>, for more thoughts on his favourite music videos.

Fatima Robinson

Choreography

Videos featuring Fatima Robinson

2019 (1)

2014 (5)

2013 (1)

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