Label

Dead Oceans

Ja Humby explores the lengths some bands will go to for success, in this rip-roaring satire on the modern day music biz&nbsp;for shame.&nbsp;The video for Fingers Of Steel reveals the 'truth' behind the group's hype... it's the work of evil&nbsp;genius front-man Charlie Steen, who has forcefully enlisted his bandmates in a click farm operation generating fake likes and comments on their own social media posts.&nbsp;Steen plays the villainous role to perfection, bare-chested and manic throughout, as self-obsessed as he is demanding, as he bullies his bandmates into submission. And their musical instruments go unplayed as they churn increasingly outlandish comments online.&nbsp;[imgtoken data:1]Blending narrative with glitchy animation and a 90's thriller-esque colour scheme, the video is sharp, funny and works really well with the track - remarkably it was apparently turned around in a week -&nbsp;and Steen's hip thrusting will stay in your mind long after watching...&nbsp;It also represents a triumphant reunion between the band and Ja Humby, who worked together on the faux doc and live performance film, <a href="https://www.promonews.tv/videos/2021/03/10/shame-live-flesh-molten-jets-ja-humby/69817" target="_blank">Live In The Flesh</a>&nbsp;for the director's Molten Jets project."Conceived and delivered in one week with very little sleep, the frontman was somehow more narcissistic off-camera than he is on it - humping thin air between barrages of punches," claims Humby. "His hips would spasm when he caught himself in the mirror, despite the tantrum-induced snot bubbles no one dared to point out."Huge thank you to everyone involved in this brutally honest depiction of a modern band’s struggle for fame."

United Kingdom

Ja Humby

Rhory Danniells

Intergalactic Studios

Massimo

Jed Darlington-Roberts

Ciaran K. Walker

Henry Heffer

Ben Thomas

Darius Williams

Alice Fleur

Georgia Marshall

Laura Vallejo

Adam Clark

Maisie Tuckett

post punk

Rock

shame 'Fingers Of Steel' by Ja Humby

Shame-'Fingers-Of-Steel'-by-Ja-Humby

Mitski cannot help but turn the world to ash, in Megan Houang and Jeff Desom's graphically destructive video for The Only Heartbreaker.Mitski is an unwitting destroyer in this tour de force of special effects. Her very touch turns the forest to fire. And things just keep getting worse, until the whole world is in flames.Could she be trying to tell us something?

Maegan Houang

John Lozada

Obsidian

Doug Klinger

Joanna Nguyen

Gus Spelman

Thermonuclear

Reprobates

Jeff Desom

Mitski 'The Only Heartbreaker' by Maegan Houang & Jeff Desom

Mitski-'The-Only-Heartbreaker'-by-Maegan-Houang,-Jeff-Desom

Maxim Kelly teams up with South London alt-rockers Shame to create a masterful reimagining of archive footage for new single Nigel Hitter.Applying deepfake technology onto film from mid-20th century child developmental research, Kelly drops the band -&nbsp;frontman Charlie Steen,&nbsp;in particular&nbsp;- into the world of vintage equipment, whitecoated medics&nbsp;and&nbsp;lots of babies, undergoing all manner of tests and examinations. It's all part of the project led by that man who introduces the film and has his name on the front of the hospital... Nigel Hitter, MD.The effect of this clever refashioning of the past is both funny and creepy - which becomes more pronounced when the babies 'learn' to sing the lyrics of the song, and the human babies' number is increased by a painfully thin baby rhesus monkey. Now we are sliding into David Cronenberg territory of&nbsp;curious institutions, strange experiments and unfeasibly gifted toddlers.You could also argue that the video is also a kind of reflection on the past year - a relentless testing of human behaviour, where the medical profession play a prominent role. It echoes the manner in which the song, which features on the band's new album Drunk Tank Pink (out on Friday, 15th January). As Steen explains, it started life as&nbsp;the band adjusted to being locked down at home, having spent much of their adult life on tour.&nbsp;“Nigel Hitter is one of the vital organs of Drunk Tank Pink," he says. "A necessary pulse. Focused on daily routine, repetition, and how extraordinary any ordinary task seemed to me after coming home from touring. A world of percussion and joy lies within.”&nbsp;&nbsp;&nbsp;&nbsp;And Maxim Kelly was clearly inspired by the lyrics in coming up with the concept behind the video. The way he has executed that idea into the finished work - with the help of his team, including DoP Franklin Dow, editor Charlie Reddie and VFX artist RoBert Chandler - is nothing short of a marvel.

Maxim Kelly

Stephanie Paeplow

Caviar

Daniella Manca

Franklin Dow

Juan Minotta

Ben Keswick

Noah Furrer

Ciprian Stroiny

Charlie Reddie

Homespun

Angela Hart

Connor Coolbear

Electric Theatre Collective

Oliver Whitworth

Robert Chandler

Butterscotch Post

Fatima Ouklilane

Robby Morris

Shame 'Nigel Hitter' by Maxim Kelly

shame - Nigel Hitter (Official Video)

Pedro Takahashi experiments with multiple visual formats in his&nbsp;punchy promo for Shame.&nbsp;Opening in the middle of a field - like many great videos do -&nbsp;Takahashi plays with match-cuts and lo-fi textures to create a maximalist aesthetic, gradually building in pace as the video progresses.&nbsp;&nbsp;Mirroring the dichotomy of isolation and overexposure that is omnipresent in modern society, the group's spontaneous performance setups are intercut with a barrage of snapshots, depicting our obsession with technology and its effects upon us."I decided to explore how it is possible to be physically present yet simultaneously in multiple locations at the same time," says Pedro Takahashi. "The internet and our phones mean we are always hooked up to a global network, allowing us to be connected to people and places all over the world. It is becoming increasingly difficult for us to switch off and exist solely in the here and now. I wanted to take these ideas and have fun with them - whilst allowing the band’s inimitable energy and charisma to take centre stage."

Pedro Takahashi

Natalie Roloff

Somesuch

Natalie Vrandich

Shay Khelifa

Luke C Harper

Sam Johnson

Maggie Stanaszek

Simona Pranulyté

Alternative Rock

Shame 'Water In The Well' by Pedro Takahashi

Shame-'Water-In-The-Well'-by-Pedro-Takahashi

Fenne Lily transcends the world as we know it in Tom Clover's brilliant visual for Solipsism.&nbsp;Defined as a theory that the "self" is all that can be known to exist, we follow Fenne as she eats a banana that triggers the undoing of her solipsism, and her sense of reality disintegrates before her very eyes.&nbsp;Cue an unhealthy obsession with bananas&nbsp;- with products such as sardines in banana sauce taking prime real estate on the shelves - a cameo from fellow artist Willie J Healey and a colour palette that feels like it's been pulled straight from a 90's episode of&nbsp; Goosebumps.&nbsp;Completely bonkers in the best way possible, the parallel-world, Lynchian vibes are perfectly suited to the enigmatic track, and the concept is riotous fun from start to finish.&nbsp;

Tom Clover

Ellis Fox

Filmco.

Joseph J Goldman

Jack Green

Fabio Mota

Hermes Contreras

Jack Lightfoot (camera dept)

James Duffy

Charlotte Buchan

Linyi Gia

Jyn San

James Bradley

Megan Lee

The Mill

Kelvin Chan

Indie Folk

Fenne Lily 'Solipsism' by Tom Clover

Fenne-Lily--'Solipsism-'-by-Tom-Clover

The one and only Chad Van Gaalen does it again with another pure burst of tripped-out freakery for Strand Of Oaks.And this one is not only amazing and amusing, it happens to be a salutary tale about the dangers of letting super-insect juice invade&nbsp;your central nervous system. If you have a problem with spiders, look away now...&nbsp;&nbsp;&nbsp;&nbsp;

United States

Chad Van Gaalen

Strand Of Oaks 'Everything' by Chad VanGaalen

Strand Of Oaks - Everything (Official Video)

Maegan Houang weaves a compelling tale of interracial marriage in Fifties America, where the white husband of a devoted Chinese American&nbsp;wife is clearly up to no good.And if that storyline seems a tad predictable, the big final showdown is something else...

Ben Kuller

American Painkillers

Christopher Ripley

Lisa Maley, Andrew Chlon

Mitski 'Happy' by Maegan Houang

Mitski-'Happy'-by-Maegan-Houang

Matt Portman&#39;s video for New York noise-rock band A Place To Bury Strangers takes us into a deep, dark and alluring place - featuring some extraordinary&nbsp;footage of snakes showing&nbsp;their full capacity to do harm.Beautifully shot by Marek Wesolowski, the Supermaster video features &#39;snake man&#39;&nbsp;Steve Ludwin, dramatising his self-administering&nbsp;with snake venom, his sexy female alter-ego; and spine-tingling, almost superreal shots of a snake, fangs bared - and also devouring its lunch...&nbsp;&nbsp;

Dead Oceans

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