Director of Photography

David Sedgwick

Craig Moore was inspired by the modern day problem of technology addiction in this video for&nbsp;English five-piece rock band Mallory Knox&#39;s track Giving It Up.Set in the&nbsp;near-future, the video follows three characters who choose escapism to tackle the monotony&nbsp;of everyday life. At the click of a button, they enter a nature-filled parallel dimension&nbsp;they are free to run around and explore. The video includes&nbsp;an impassioned performance from the band, shot alongside the entranced characters who are begin to realise that running away from their problems won&#39;t solve them.

United Kingdom

Craig Moore

David Wieder

FAMILIA

Hannah Bilverstone

Jacques Groenewald

Chris Kelly

Murren Tullett

Phil Hardy

Jed Darlington Roberts

Callum Simpson

Bill Rae Smith

Caspar Jones

Kat Hawker

Holly Parkhouse

Nicole Daly

Robyn Power

Absolute Post

Shayez Ali

Sony Music

Daniel Millar

Marisa Garner Associates

Rock

Mallory Knox 'Giving It Up' by Craig Moore

Mallory Knox - Giving It Up (Official Video)

In their highly impressive debut film, new directing duo Karl&amp;Tynan have created a mesmerising fairy tale catwalk to showcase the work of fashion graduates. After taking an open brief from Ravensbourne College in London, the pair soon realised that they would have to show 80 different designs in one coherent film.
Taking cue from 'Ouroboros' - the classical symbol of the dragon eating its own tail - the video follows the journey of a girl travelling through a circular, but evolving world. Of course, it includes some rather dashing costumes...
"The aim was to create a film which showcases fashion without resorting to the usual catwalk format, so we came up with the idea of setting the outfits in everyday scenes which were then shot consecutively to make the film look like one continuous shot, all the while showcasing the designs in a fair and even way," say Karl&amp;Tynan. 
"The main challenge was to give even screen time to each outfit whilst maintaining pace and variety, and then working out the technicalities to execute the somewhat ambitious camera technique on our budget. Which included making our own motorised dolly system."
Directed and Edited by Karl&amp;Tynan Produced by Sofie Roberts Music: Jack Phillips Sound Design: Ricky Martin and Gulli Gunnarsson Lighting: Russell Fleming Camera: David Sedgwick Set Design: Adam Cutts Fashion Coordinators: Laura Stevens and Alex Osborne

Ricky Martin and Gulli Gunnarsson

Ravensbourne College Fashion Graduates 'Ouroboros' by Karl&Tynan

Ravensbourne-College-Fashion-Graduates-'Ouroboros'-by-Karl&Tynan

Promonews Podcast

David Sedgwick

Director of Photography

Videos featuring David Sedgwick

2016 (1)

2012 (1)

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