Production Company

Dark Reality

Ted Clarke directs a stirring monochromatic promo for rappers Dezzie, Izzpot, Clavish's collaboration.Bringing the artists together for a drill summit, the video for By Any Means boasts a feverish set of performance vignettes, captured in an industrial setting.&nbsp;Boasting creative art direction and fresh perspectives, the video matches the quickfire pace of the track and is a great showcase of the talent both on and off screen.&nbsp;

United Kingdom

Ted Clarke

drill

Dezzie X Izzpot X Clavish 'By Any Means' by Ted Clarke

Dezzie-X-Izzpot-X-Clavish-'By-Any-Means'-by-Ted-Clarke

Edem Wornoo directs an evocative split-screen promo for Nippa and Jordan Ward.&nbsp;The video for Kacey was shot between London and LA - the artists' respective cities - and boasts beautiful vignettes playing out across both panels, often creatively overlapping or complementing each other.&nbsp;&nbsp;Making use of clever composition and abstract fragments of narrative, it feels warmly nostalgic yet fresh, and is a great visual match to the track. Lovely work.

Edem Wornoo

Company 3

Hip Hop

Nippa, Jordan Ward 'Kacey' by Edem Wornoo

Nippa,-Jordan-Ward-'Kacey'-by-Edem-Wornoo

Hiba Baddou directs a vibrant promo for PENNY, sporting a riotously colourful wardrobe within the setting of her old-school&nbsp;surburban home.&nbsp;The video for Shadow Dancing finds the artist in a series of stylish vignettes, boasting bright colour palettes and anachronistic art direction, creating a fashion editorial vibe.It's an intriguing and well-crafted showcase for the singer-songwriter&nbsp;- and excellent compliment to the alt-pop track.[imgtoken data:1]&nbsp;&nbsp;

Hiba Baddou

Alternative Pop

PENNY 'Shadow Dancing' by Hiba Baddou

Penny-'Shadow-Dancing'-by-Hiba-Baddou

Enny and her pal, comedian and actor Face In The News, play a couple of cleaners who enjoy a spending spree courtesy of their racist client, in the video co-directed by the London singer/songwriter and rapper with&nbsp;Ivor Lawson-Adamah.The girls' swap&nbsp;their Peng Black Girls cleaning company outfits for a new wardrobe and a fancy meal, and a trip to the amusement arcade - before heading for the beach, with the old guy's platinum Amex card. Serves him right...

Ivor Lawson-Adamah

Enny

Enny 'Selfridges' by Enny, Ivor Lawson-Adamah

Enny-'Selfridges'-by-Enny,ivor-Lawson-adamah

Director/photographer Joshua Simpkins, aka JRPACES, has a directed a very stylish and cool video for London chanteuse Demae, combining an intriguing narrative idea with stunning portraiture.[imgtoken data:1][imgtoken data:2]&nbsp;

JRPACES

Demae ft Yukimi 'Thank You' by JRPACES

Demae-Ft.-Yukimi-'Thank-You'-by-Jrpaces

ShotbyFaces directs a reflective promo for London-born R&amp;B artist Nippa.&nbsp;The video for Kiki's Brown Eyes sees the artist perform in a beautiful location, surrounded by water as he recounts memories of past love.&nbsp;Evocative narrative vignettes are overlayed on this performance, creating a dreamy, surreal vibe. The same place, the same location, but the wrong time.&nbsp;An excellent little introduction to the artist.&nbsp;

Shot By Faces

Nippa 'Kiki's Brown Eyes' by ShotbyFaces

Nippa-'Kiki's-Brown-Eyes'-by-Shot-By-Faces

Aanaya Dayaram directs an atmospheric, neon-hued promo for Shivani Day.&nbsp;The video for Know When You Call finds the artist at home, performing the track whilst on the phone, captured in vibrant, lo-fi setups.&nbsp;Experimenting with overlays and textures, it's a solid concept with stylish grading and a strong central performance.&nbsp;

Aanaya Dayaram

Shivani Day 'Know When You Call' by Aanaya Dayaram

Shivani-Day-'Know-When-You-Call'-by-Aanaya-Dayaram,

Yasmin Godo moves into the director's chair with a rousing&nbsp;promo for Americana-influenced&nbsp;London artist J Appiah.&nbsp;The video for Look Back unfolds in snapshots of studio performance, stock footage, still image and graphical textures, paying homage to the artist's journey in multiformat glory.&nbsp;Anchored by a dreamy, anachronistic aesthetic and a reflective vibe, it's a strong video from Godo - who has a background as a 1st AD&nbsp;- that suits the track and the artist very well.&nbsp;

Yasmin Godo

J Appiah 'Look Back' by Yasmin Godo

J-Appiah-'Look-Back'-by-Yasmin-Godo

Edoardo Cimatti directs an easygoing and very watchable promo for Sainté's latest collaboration with AntsLive.The video for V features a fusion of laidback performance and cinematic cutaways, following the rappers from the car to the club, and some fun times with three stunning-looking girls.&nbsp;With an atmospheric, blue-hued aesthetic and evocative spot-lit club scenes, it's a very slick vehicle indeed for Sainté and AntsLive's&nbsp;standout collab.[imgtoken data:1]&nbsp;

Edoardo Cimatti

Wash

Sainté ft Antslive 'V' by Edoardo Cimatti

Sainté-Ft.-Antslive-'V'-by-Edoardo-Cimatti

Mychelle is staying positive in Flora Scott's gently uplifting video for the London soul singer.Following the videos for <a href="https://www.promonews.tv/videos/2025/03/26/mychelle-you-dont-care-about-me-flora-scott/90504" target="_blank">You Don't Care About Me</a> and Seasons, both strongly rooted in reality, in Good Day Flora Scott has Mychelle playing a fictional role:&nbsp;the manager of a tenpin bowling alley, handling with the ups and downs of a regular workday in the neon-lit bowling lanes.And Mychelle's dealing with the drudgery, chores and problems with calm equanimity. She's decided that its going to be a good day.