Camera Trainee

Dan Howe

Charlie Di Placido demonstrates his command of shooting dance performance, with an&nbsp;absorbing promo for Steven Wilson.&nbsp;Following the exceptional longform project for Jungle's new album Volcano, the video for Wilson's Economies Of Scale plays to Di Placido's strengths in choreographed concepts and awe-inspiring one-takes, and boasts an elevated, emotional experience from the first frame, featuring powerful performances from the two dancers,&nbsp;Sasha Shadid and Salomé Pressac.&nbsp;The concept was centred around the album artwork, and builds on it in an enigmatic, completely captivating way - as Di Placido explains.&nbsp;[imgtoken data:1]"One of my favourite videos of the year," he says. "It's always such a privilege when an artist has the bravery to give you such scope in terms of how you approach a visual and to allow me to hero these incredible dancers."Sasha Shadid and Salomé Pressac gave such inspired performances and the end result is a real moment in time captured. I wanted to play with the audience expectations on who these characters are and their roles in the Economies of Scale within society, as it were.[imgtoken data:2]"The object which is based around the album artwork is a mystical force which has had a profound effect on our 'business man' played by Sasha. He struggles with it as it forces him to question his place within our narrative in the hall of this grand old building."The nature of the location and small nods in the art direction, a discarded red briefcase, are there to gently guide the viewer to what might be at play here. Sasha is being forced to confront his role within a system which is not in line with his true spirit.[imgtoken data:3]"Salomé's character goes through a mini three part metamorphosis as she watches Sasha's opening freestyle before she takes center stage. These are comments on how women are forced to represent themselves within society. Her final form, her true self is bare footed, almost feral and she's made an outfit out of business men's ties."Sasha &amp; Salomé come together as they are both overcome with a deep longing for the freedom this object provides. The final message 'All Times Leaves Is Me And You' ties back into Steven's original brief for what this song means, namely that your personal connections and the love you have for you nearest and dearest should supercede any attempt to win a rat race because they're the only thing that is real."

United Kingdom

Katie South

Sasha Hadid

Salomé Pressac

Pili Mateos

Charlie Di Placido

Rowan Macintosh King

Carrie Sutton

Contentus Maximus

Conrad Russell

Brandon Quan 

Matthew Craig

Maddy Williams

Oli Hill

Ben Eeley

Max Tuite

Yazmin Khan

Alex Gregory

No.8

Electronic

Steven Wilson 'Economies Of Scale' by Charlie Di Placido

Steven-Wilson-'Economies-Of-Scale'-by-Charlie-Di-Placido

After a hiatus of 24 years, Everything But The Girl are back, with addictive new release Nothing Left To Lose.&nbsp;Charlie Di Placido's video for the&nbsp;single presents a couple in the middle of a large café,&nbsp;who are swept up by the beat and launched into an energetic display of choreography.&nbsp;The other punters join in, as does the cashier, all joining together as one hive mind, until the music ends and all is back to normal.&nbsp;Shot in one take, the video is a whirlwind of creativity, which takes a familiar concept and elevates it to a new level.&nbsp;

Matt Craig

Edwin Brawn

Miranda Chambers

Brandon Quan

Gian-Claudio Calipa

Fynn Greenfield

Charlie Morris

Melo

Chloe Rose

House

Everything But The Girl 'Nothing Left To Lose' by Charlie Di Placido

Everything But The Girl - Nothing Left To Lose

Emmanuelle Soffé takes us back to disco’s roots, in her video for Scottish DJ duo LF System.&nbsp;The video for Afraid To Feel plays on the song’s disco heritage, dropping us into the middle of a&nbsp;70's-inspired dancefloor, full of nods to the Hispanic, Latinx and Black Queer communities that first brought disco to the fore, with particular influence from ballroom dancing and voguing.The atmospheric cinematography, flamboyant performances and chromatic styling elevate the feel-good concept, ending on a celebratory, proud note.&nbsp;

Phobe Brereton

Emmanuelle Soffé

Nycollas Abreu

Mouthpiece

New—land

Kirstin Cruickshank

James Duffy

Adam Singodia

Trine Pillay

Luka Glisovic

Ali Copland

Lou Macnamara

Ruby Kiwinda

Oli Metzler

Abigail Hazard

Pål Lundhaug Berdahl

Iliana Mavroeidakou

Nik Kohler

Tim Smith

Warner Records Uk

LF System 'Afraid To Feel' by Emmanuelle Soffé

LF SYSTEM - Afraid To Feel (Official Video)

The New Hope Club boys experience four seasons in one day, in Troy Roscoe's feel-good promo for Getting Better.&nbsp;Walking around a residential block, we see the group take the elements in their stride, as they joyously perform in the middle of the street.&nbsp;"This was for sure one of my favourite shoots to date," says Roscoe. "Admittedly, as soon as I decided I wanted New Hope Club to walk through an abundance of weather elements, we had our work cut out. There was so much room for error, as instead of going for visual effects, we opted for real physical weather simulations."&nbsp;&nbsp;"The boys made this an absolute breeze - pardon the pun - as their raw talent, charisma and charm brought the visual to life and made it a pleasure to work with them. I think telling an artist you want them to walk through real rain, wind and snow is always a difficult conversation, but the boys were down for anything in order to achieve the epic video that we did."&nbsp;The playful concept is executed perfectly, and makes for a unique and refreshing visual. Now someone go get the group (and crew)&nbsp;a hot cup of tea!&nbsp;

Robbie Canale

Troy Roscoe

Andrew Rawson

Fred Bonham Carter

Marisa Garner Associates

Just Fred

Craig Cox

Miguel Carmenes

Marisa Garner

Zoe Gunn

Freddie Wright

Matt Allsop

Harry Coleman

Romin Sartipi

Andi Chu

Black Kite Studios

B.art.

New Hope Club 'Getting Better' by Troy Roscoe

New-Hope-Club-'Getting-Better'-by-Troy-Roscoe

Jessica Anne Woodley directs a high-energy promo for singer-songwriter Connie Constance.We're introduced to the artist as she coasts down a country lane, banging the dashboard in an excitable display of vigour, before she climbs out of the driverless vehicle and performs in the truckbed.[imgtoken data:1]&nbsp;From there, she follows a mystical light through a forest, lets her inner warrior out and fights off two enigmatic characters with impressive martial arts skills.&nbsp;It's a lot to pack into one&nbsp;concept - especially given the short runtime - but Woodley manages to do so in an effortlessly skilful way.&nbsp;

Harriet Crawley

Olivia Rose Jessop

Jamie Jarvis

Jessica Anne Woodley

Aidan Brooks

Ailie Roberston

FAMILIA

Henry Gill

India Bradshaw

Tom Patrick Coley

Alex Kryszkiewicz

Nat Zangi

Jaz Lanyero

Kareem Jarche

Amber Saunders

Zed Video

Megan Lee

Electric Theatre Collective

Cabbage Factory

Mórádi Szabolcs

PIAS

Connie Constance 'Miss Power' by Jessica Anne Woodley

Connie Constance - Miss Power

Creative trio Three Shades direct an infectiously fun promo for Bastille.&nbsp;The video for Shut Off The Lights is a&nbsp;light-hearted look at how people might react if&nbsp;their connection to the virtual world was suddenly broken, in the middle of their working day.In an age of short attention spans and technological takeover, the video follows a&nbsp;rag-tag bunch of office workers, and details their escapades as they are left to&nbsp;their own devices (pun intended).Building upon the dystopian world of ‘Future Inc’ that Bastille had already created for their upcoming album, Three Shades set out to capture the joy, euphoria and childlike innocence of human interactions in their most basic forms. It's safe to say they have achieved that and much more in entertaining video.

Three Shades

Alessia Lendrum

Three Shades Creative

Joshua Jacobs

Adam Fox

Vini Curits

Bibi Baker

Mekel Bailey

Francesca Ingram

Ollie Thompson

This & That Media

James Hackett

Alternative

Indie

Bastille 'Shut Off The Lights' by Three Shades

Bastille-'Shut-Off-The-Lights'-by-Three-Shades

In his second video for DJ/producer prxz, following <a href="https://www.promonews.tv/videos/2021/09/29/prxz-child-red-milo-blake/73079" target="_blank">Child In Red</a>, Milo Blake directs&nbsp;a poetic re-interpretation of the Grim Reaper shepherding a lost soul from limbo, in his promo for Girl.&nbsp;Shot entirely in a six minute&nbsp;continuous take, this one-shot film follows this version of the Reaper as she moves through an abandoned aftermath and interacts with the Soul.The abstract interpretation of the concept creates an aura of mystery which heightens the drama of the piece - with a great use of the East London location and in particular a giant electric pylon tower that straddles the road, its frame picked out in Adam Singodia's black and white cinematography.[imgtoken data:1]The excellent central performances by Emma Aldija as the Reaper and&nbsp;Maddie Millar as the Soul are also noteworthy,&nbsp;keeping viewers engaged with hypnotic, otherworldly movement and spontaneous choreography, captured by Steadicam operator Mike Vega.&nbsp;

Milo Blake

Jordi Estapé

Spindle

Nosisa Majuqwana

Danny Rumbelow

Nacho Guzman

Charlotte Toon

Myles Bevan

Time Based Arts

Harry Davidson

Mike Vega

Awal

prxz 'Girl' by Milo Blake

Prxz-'Girl'-by-Milo-Blake

Henry Oliver blurs the line between our online and offline worlds, in this&nbsp;radiant promo for Michael Aldag.&nbsp;The video for Ghosted explores the role&nbsp;technology plays in our everyday lives, seamlessly blending studio setups with mobile phone footage.&nbsp;Playful and effortlessly charming, it's another knockout performance from the rising artist, with an equally mesmerising visual from Oliver.[imgtoken data:1]&nbsp;

Henry Oliver

Jordi Estapé

EM Films

Jamie Tarr

Liam Morgan

Rebecca Seager

3 Beat Recordings

Michael Aldag 'Ghosted' by Henry Oliver

Michael-Aldag-'Ghosted'-by-Henry-Oliver

Claire Arnold's latest video for Ashnikko&nbsp;depicts Ash in three paradisiacal settings while they perform to camera.“I wrote this song pre-pandemic when I was on vacation," Ashnikko has said about&nbsp;Panic Attacks In Paradise. "I had been working really hard, just going going going... When I actually stopped to be with myself and be still, I didn’t know what to do. I was having really horrible mental health problems and I ruined my vacation for myself; so I quite literally had a panic attack in paradise.”

Claire Arnold

Ben Pengilly

Ground Work

Aaron Z. Willson

Anna Butler

Elicia Lotherington

Stefan Yap

Devan Clarke-Sheward

Massimo Filippi

Ellie Koslowsky

Finn Sullivan

Holly Wood

Claire Moore

John Allan

Georgia Olive

Tom Chick

Adam Clarke

Fatima Ouklilane

Butterscotch Post

Sam Seager

Warner Music

Parlophone

Jake Whitehouse

Ashnikko 'Panic Attacks In Paradise' by Claire Arnold

Ashnikko-'Panic-Attacks-In-Paradise'-by-Claire-Arnold

George Moir is the ice cream van man with his own weird, wonderful range of ice lollies, in George McCallum's video for Patio - arguably the staycation anthem of the summer.The&nbsp;West Country-based singer-songwriter's sweet,&nbsp;catchy song will ring true with nearly everyone this year - it's all about not being able to go on a foreign holiday, and having to make the best of it at&nbsp;home. Instead, its about working (mostly), and saving&nbsp;up 'to go next summer'.[imgtoken data:1]First-time director McCallum visualises this idea with inventiveness that owes something to his day job&nbsp;as an ad agency creative, and also to his&nbsp;'side-hustle' -&nbsp;as a baker of cakes disguised as very unlikely things - like a cigarette-filled ashtray.So Moir is not just a regular ice cream van guy, toiling through an English summer of variable weather - but also selling eccentric&nbsp;ices at odd prices, that are&nbsp;advertised on the side of the&nbsp;van, as you might expect, but&nbsp;which also come alive as animated characters throughout the video.&nbsp;And then, some are&nbsp;real - like a baked bean ice lolly, or one made out of loose change, or a diamond-studded ice cream.[imgtoken data:2]George Moir himself has a background as an animator, and this is his first video he has not directed himself. But McCallum has impressively built upon&nbsp;those previous DIY efforts, and allowed the singer's unassuming character to shine. And the attention to detail with the product range&nbsp;- designed by McCallum, animated by Jack Bailey - are&nbsp;the sprinkles and chocolate sauce on the 99.&nbsp;&nbsp;

Dan Howe

Camera Trainee

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