Editor

Carina Etae

LOOSE directs a fun promo for Fred Again..., celebrating the day that his new album came out.&nbsp;The video is prefaced by a message from the artist, who explains that he put out a call for fans to congregate in Hyde Park in central London&nbsp;with their bikes to celebrate the release of his new project. What ensued was a rather chaotic yet celebratory event.&nbsp;Presented in a mix of vertical and traditional 16:9 videos, the concept makes use of user-generated footage&nbsp;intercut with snapshots of Fred's POV, as the group ride haphazardly around London streets.&nbsp;The spontaneity of the concept and rudimental footage gives the video an organic, truthful feel, and proves that sometimes the simplest ideas can create something super effective.&nbsp;

LOOSE

Alex Ayodele Otele

Kim Jarrett

Theo Hue Williams

Atlantic

Fred Again.. 'Clara (the night is dark) [London Rideout 27 October 2022]' by LOOSE

Fred-Again..--'Clara-(the-Night-Is-Dark)-[london-Rideout-27-October-2022]'-by-Loose

Flohio steps from the streets to a stylish studio set-up for the Angelo Dominic Sesto-directed video for Marbles.Sesto's follow-up to his brooding video for the&nbsp;London rapper's <a href="https://www.promonews.tv/videos/2021/05/13/flohio-roundtown-angelo-dominic-sesto/70846" target="_blank">Roundtown</a>&nbsp;mixes old school music video and fashion aesthetics, injecting some glamour and a graphic sensibility - partly as a result of the use of split-screens - to enhance Flohio's performance.&nbsp;It never lets up - courtesy of a fiercely kinetic cut by editor Carina Etae. Another fine addition to the impressive canon of Flohio videos.&nbsp;&nbsp;

United Kingdom

Angelo Dominic Sesto

Michael Kinsella Perks

Alan Scott

Francis Qureshi

Hip Hop

Flohio 'Marbles' by Angelo Dominic Sesto

Flohio-'Marbles'-by-Angelo-Dominic-Sesto

Jonjo Lowe's video takes us into the turmoil of three relationships, through dance and cosmic&nbsp;imagery, for&nbsp;British alt-pop group PREP's bubbly Years Don't Lie.Lowe places his characters in a highly&nbsp;stylised world created by 3D animation and makes it work. In this case, a giant moon appears to be about to obliterate the home planet of the three couples, who appear oblivious to oncoming danger. Their passionate feelings for each other are expressed through dance - and in a final twist, they ultimately indulge in some lover-swapping to achieve greater fulfillment.After his similarly stylised video for indie band <a href="https://www.promonews.tv/videos/2020/07/20/big-moon-why-jonjo-lowe/65723" target="_blank">The Big Moon</a>, Lowe's vision of love at the end of the world, matching live action and animation via greenscreen, is a step&nbsp;forward towards a strong signature look.

Carina Etae

Editor

Videos featuring Carina Etae

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