Gaffer

Ben Potter

A remarkable visual accompaniment to Tibetan singer Yesh&rsquo;s debut track&nbsp;VII&nbsp;by directors Jason Sondock and Simon Davis &ndash; aka rubberband.Teaming up with creative director Bryan Wolff and art director Tal Midyan, the New York-based filmmaking duo produced and directed the video which follows three generations of women in a haunting and symbolic exploration of memory, the afterlife and finding peace in the absence of those we love.The directors are&nbsp;also working on adapting the project into both a physical and online installation (thisisyesh.com), as Sondock explains:&nbsp;&ldquo;The interactive website recognizes your IP address, and every time you visit the site or refresh the player it generates an entirely custom re-edit of the music video via a proprietary algorithm we&rsquo;ve developed.:Conceptually, it plays on the idea of memory and how our memories come to us in entirely unpredictable and nonlinear sequences. It has roughly 6.2 billion different permutations, roughly one for every human on earth.&rdquo;

United States

rubberband.

Chloe Rash

Cadence

Lorenzo Ragioneri

Sam Cutler-kreutz

Jasmine Chang

Ryan Beggs

Simon Davis

Gene Curley

Nice Shoes

Kao Cheng Kai

Roman Bilichenko

Carmen Cooper, Adrienne Wagner, Gabby Beredo

Marilou Bakkenist @ Moxie Pictures

Lorenzo Ragionieri @ Cadence Films

Yesh 'VII' by Rubberband.

Yesh-'Vii'-by-Rubberband.

UK Music Video Awards 2023 - leaderboard

Ben Potter

Gaffer

Videos featuring Ben Potter

2018 (1)

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