Production Manager

Ashley Ellis

Alex + Plex Studio release a stripped-back promo for Arctic Lake, following their previous collaboration on Lonely.&nbsp;The video for Breathe moves&nbsp;into a more minimalist, lifeless setting, with vocalist Emma Foster performing as projected&nbsp;patterns intermittently wash over her face.&nbsp;The overwhelming red colour palette feels dangerous and alerting, evoking the fearful themes&nbsp;of the track, and signalling the end of the road for her first love.[imgtoken data:1]"The idea behind Breathe&nbsp;is tied to our previous collaboration with Arctic Lake, <a href="https://www.youtube.com/watch?v=l0jU46jm_Rg" target="_blank">the Lonely&nbsp;video</a>, a warmth-drenched, intense performance of Emma (Arctic Lake’s singer) as a trio packed in a confined space," explain&nbsp;Alex + Plex Studio. "Breathe&nbsp;is the aftermath of that. It’s Emma’s introspective moment, alone in the same space."We transformed elements of the previous video, the colour palette, set design details and cinematography, into a minimal and lifeless setting, stripped out of everything. The constant zoom and synced visuals projected on Emma’s face also operate in direct contrast to the energetic and communal feel of Lonely."We loved the idea of creating this little introverted piece after a very extroverted project. Our DOP Maximilian Mckay and art directors Louis Simonon and Murdo Hepburn were crucial to shape the visual world behind both videos, with the intent of communicating opposite feelings whilst keeping a strong aesthetic bond between both projects."&nbsp;

United Kingdom

Alex + Plex Studio

Chance Wilson

FAMILIA

Toby Walsham

Azfall Robbani

Maximilian Mckay

Marti Guiver

Max Conran

Louis Simonon

Siobhan O’connor

Adriano D’astolto

Meg Koriat

Samantha Day

India Bradshaw

Loies Kim

Astralwerks

OB Management

Arctic Lake 'Breathe' by Alex + Plex Studio

Arctic-Lake-'Breath'-by-Alex-+-Plex-Studio

Promonews Podcast

Ashley Ellis

Production Manager

Videos featuring Ashley Ellis

2022 (1)

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