Editorial

Arcade Edit

Bianca Poletti's video for singer-songwriter&nbsp;Collin Desha, aka&nbsp;Low Hum, captures the crazy, mixed-up weirdness of relationships, and fittingly for a song called Escape, the urge to get away, in a series of meaningful, painterly set-pieces featuring an interconnected&nbsp;ensemble of actors.&nbsp;"It's a story about a group of runaways shedding layers of their past self with the intention of rebuilding and the dream of a new beginning," says Poletti.

United States

Bianca Poletti

Shayna Gianelli

T&SHAY

Eric Smith

Julie Dimartino

Graham Chisholm

Michael Gossen

Company 3

Timber

Alexa Atkin

Last Gang Records

Alternative

Low Hum 'Escape' by Bianca Poletti 

Low-Hum--'Escape-'-by-Bianca-Poletti-

Yeehaw! Lizzo continues her charm offensive in this zesty video for Tempo, directed by Andy Hines and co-starring the legendary Missy Elliot.It’s late at night, and everyone’s heading to Lizzo’s diner. The star and her entourage gather in the parking lot for a gravity defying routine that features, amongst other things, twerking low-riders, burning wheels and flying passengers. But as always, it’s Lizzo that commands the camera.From the get-go, the video is testament to a star so naturally charismatic, she makes a flute solo look aspirational. And then, to top it all off, Missy Elliot backflips out of a car bonnet - an image you didn’t know you needed until you've see it.Tempo looks both contemporary and loveably old school, like it could have existed in any era of hip-hop. The video is rendered in bold,&nbsp;broad strokes of red and blue, achieved through harmonious styling, makeup and production design.Lizzo for President!

Andy Hines

Lark Creative

freenjoy

Nathan Scherrer

Nic Neary

Ben Piety

Jeff Powers

Scott Cunningham

Julia Zsolnay

Richard Volsky

Andrew O'Conner

Jemel McWilliams

Josh Hegard

Keith Hamm

Sean Coleman

Les Umberger

Flawless Post

Alexx Mayo

Shelby Swain

June Ambrose

Hip Hop

Trap

Lizzo ft. Missy Elliott 'Tempo' by Andy Hines

Lizzo - Tempo (feat. Missy Elliott) [Official Music Video]

Dave Meyers goes hard on the VFX once again for&nbsp;Travis Scott with&nbsp;this blockbuster for Sicko Mode.

Dave Meyers

Greg Scruton

Epic

Travis Scott ft. Drake 'Sicko Mode' by Dave Meyers

Travis Scott - SICKO MODE ft. Drake

Grant Singer shows&nbsp;Camila Cabello hogging the limelight in two different formats - on home video and music video. &nbsp;

Grant Singer

Anonymous Content

Somesuch

Saul Germaine

Jacob Swanhyam

Nina Soriano

Andre Chemetoff

Joseph Bennett

Nick Rondeau

Camilla Cabello 'Never Be The Same' by Grant Singer

Camila Cabello - Never Be the Same

From the highly anticipated new Marvel blockbuster Black Panther comes&nbsp;Kendrick Lamar and SZA&#39;s All The Stars&nbsp;- and now the latest&nbsp;collaboration&nbsp;between Lamar and Dave Free&#39;s little homies and the formidable&nbsp;Dave Meyers.Kendrick and SZA are captured in a series of extravagantly beautiful, suitably African-themed scenarios - great production design by Ethan Tobman, and VFX by Buf. It&#39;s majestic.

The Little Homies

Jamie Rabineau, Lark Creative (us)

Starr Whitesides

Ethan Tobman

Stefan Sonnenberg

Company3

Aftermath

Kendrick Lamar, SZA 'All The Stars' by Dave Meyers and the little homies

Kendrick Lamar, SZA - All The Stars

JAY Z and Mark Romanek channel the racist stereotyping of early cartoons by Disney, Fleischer and Warner Brothers for satirical purposes. And although it&#39;s brilliantly realised,&nbsp;it doesn&#39;t make comfortable&nbsp;viewing at times.&nbsp;Romanek and Jay Z certainly do not underestimate the intelligence of their viewers - and that takes courage. Because however ludicrous the idea, somebody&nbsp;out there is going to think that Jay Z identifies with this caricature.&nbsp;

Mark Romanek

JAY Z

Elizabeth Newman

Daniel Midgley

Lauren Wesley

Lisha Tan Lead

Rustam Hasanov

Tim Devlin

Ilya Abulkhanov

Paul Martinez

JAY Z 'The Story Of O.J.' by Mark Romanek & JAY-Z

JAY-Z - The Story of O.J.

Vince Staples is in a spot of bother but doesn&#39;t appear to be all that vexed by the situation in David M. Helman&#39;s latest clip.Staples, the only man aboard a small boat sinking in the middle of the ocean seems to have either accepted his fate or really knows how to keep calm under pressure as he raps along and awaits the inevitable. With nothing around for miles, a minimalist blue and white colour palette and a wash of serenity from Staples&#39; performance - the clip feels meditative, almost zen-like, in its presentation. Even when the boat is surrounded by sharks, or a distress flare is shot into the night sky.

David M. Helman

Jeff Kopchia

Partizan Darkroom

Laura Jones

Trevor Wineman

Alec Contestabile

Kaitlyn Battistelli

Brewster Parsons

Andy Mac

Def Jam

Vince Staples 'Big Fish' by David M. Helman 

A stream&nbsp;of imaginative, beautifully executed&nbsp;setups grace Kendrick Lamar&#39;s return with Humble, directed by Dave Meyers and The&nbsp;Little Homies (Kendrick himself and his label boss Dave Free).Beginning with Lamar dressed as the Pope, and including&nbsp;a tableau resembling The Last Supper, it&#39;s open to interpretation what he means by&nbsp;&quot;humble&quot;. But it&#39;s a big video - perhaps the biggest this year so far &ndash;&nbsp;that&#39;s going to stand up to viewing, and mulling over, again and again.&nbsp; &nbsp;

Jason Baum

Spencer Graves

Interscope Records

Top Dawg Entertainment

Kendrick Lamar 'Humble' by Dave Meyers & The Little Homies

Kendrick Lamar - HUMBLE.

David M. Helman brings a heap of cool to this GTA &amp; Vince Staples clip.&nbsp;A simple performance video sees Vince Staples surround himself with a gang of synchronised&nbsp;BMWs. With dust flying around a minimalist industrial location, the beauty of this video is in its simplicity and the cool-as-hell execution.

Jason Wallis

Electric Theatre Collective

Jamie Rabineau (lark)

Warner Brothers

GTA ft. Vince Staples 'Little Bit Of This' by David M. Helman

Gta-Ft.-Vince-Staples-'Little-Bit-Of-This'-by-David-M.-Helman

David M. Helman directs a beautiful, cinematic coastal dance for James Vincent McMorrow.Set on a Mexican beach at the crack of dawn, in amongst the fishermen - living and dead -&nbsp;this scene is choreographed to perfection. Shot on gorgeous Super 16mm, the rich textures of the coastline come alive.

Ricardo Silva

Greg Reese

The Mill

Celia Rowlson-Hall

James Vincent McMorrow 'Rising Water' by David M. Helman

James-Vincent-Mcmorrow-'Rising-Water'-by-David-M.-Helman

Those stalwarts the Chili Peppers are back, with a video with old school MTV-style heft directed by&nbsp;actress Olivia Wilde - her second video following the iPhone shot effort for <a href="http://www.promonews.tv/videos/2016/03/23/edward-sharpe-magnetic-zeros-no-love-yours-olivia-wilde" target="_blank">Edward Sharpe &amp; The Magnetic Zeros</a>.&nbsp;And here the band&#39;s characteristic goofy hi-jinx are accompanied by an all-female&nbsp;group of skaters, bearing some gnarly-looking skateboarding injuries...

Olivia Wilde

Amanda Amann

Chad Antonelli

Christopher Blauvelt

Seth Peschansky

Manny Tapia

Jade Healy

Nancy Steiner

Maxi

Beau Leon

Framestore

Devin Sarno

Warner Bros. Records

Red Hot Chili Peppers 'Dark Necessities' by Olivia Wilde

Red-Hot-Chili-Peppers-'Dark-Necessities'-by-Olivia-Wilde

Actress Olivia Wilde has directed this new video for&nbsp;Edward Sharpe &amp; The Magnetic Zeros&#39; No Love Like Yours, which was shot in New Orleans, exclusively on iPhones.It sees the lead singer Alex Ebert&nbsp;in a surreal, dreamy sequence in which he&nbsp;wakes up in a tub located in a barren wasteland, before finding a troupe of dancers, musicians and artists. Then, he joins them&nbsp;in the dance, singing in an&nbsp;exaltation of love &ndash; until he comes face-to-face with a casket spewing red smoke...&nbsp;

Barbara Burchfield

Reed Morano

Eric Stern

Rock

Folk

Edward Sharpe & The Magnetic Zeros 'No Love Like Yours' by Olivia Wilde

Edward Sharpe & The Magnetic Zeros - No Love Like Yours

Shot in his home town of&nbsp;Long Beach, California, David M. Helman&#39;s video for&nbsp;Vince Staples&#39; Lift Me Up,&nbsp;from his debut album Summertime 06,&nbsp;captures the&nbsp;sense of tension and instability of the track with shots of the city taken at odd&nbsp;angles showing&nbsp;the rapper&#39;s inability to reach&nbsp;solid ground.When Staples&#39; body&nbsp;isn&#39;t seen tilting this way and that, it&#39;s floored on the ground as&nbsp;the world spins&nbsp;wildly around him. It&#39;s effective stuff,&nbsp;subjecting the viewer to the artist&#39;s&nbsp;own dizzying&nbsp;disorientation as he directly asks&nbsp;the viewer to&nbsp;be lifted up and out of it.&nbsp;

Dustin Lane

Ruffian Post

Amanda Jones

Chris Watson-wood

Hip-Hop

Vince Staples 'Lift Me Up' by David M. Helman

Vince-Staples-'Lift-Me-Up'-by-David-M.-Helman

David M. Helman explains his video for Dillon Francis &amp; Skrillex&#39;s Bun Up The Dance&nbsp;in simple terms:&nbsp;&quot;Light is a drug&quot;That&#39;s the driving concept for some trance-inducing&nbsp;lighting setups, and some exceptionally high-energy dancing, editing and camerawork.&nbsp;

Pulse Films

Sarah Park

Columbia Records

Dillon Francis & Skrillex 'Bun Up The Dance' by David M. Helman

Dillon-Francis-&-Skrillex-'Bun-Up-The-Dance'-by-David-M.-Helman

Grant Singer and The Weeknd keep things cryptic in their&nbsp;third&nbsp;collaboration,&nbsp;Tell Your Friends. What we can be sure of is that&nbsp;the Canadian rapper is up to no good.For one, the video starts with him alone in the desert&nbsp;burying -&nbsp;what appears&nbsp;to be -&nbsp;himself&nbsp;alive in a very shallow grave. But he isn&#39;t alone at all, turning around&nbsp;and spotting the mysterious man&nbsp;who set him in fire in his previous video for&nbsp;<a href="http://www.promonews.tv/videos/2015/07/29/weeknd-cant-feel-my-face-grant-singer" target="_blank">Can&#39;t Feel My Face</a>. It takes him little time to exact his&nbsp;unflinching revenge...

Canada

Pat Scola

Alexa Haywood at Free Agent UK

Contemporary R&B

The Weeknd 'Tell Your Friends' by Grant Singer

The Weeknd - Tell Your Friends

Paul Kalkbrenner has recently released this third and&nbsp;final instalment of the FLORIAN trilogy, for his track Feed Your&nbsp;Head.&nbsp;Written by creatives Alexander Nowak and Felix Richter of Droga5 New&nbsp;York and&nbsp;directed by Björn Rühmann, the video marks the completion of the story that began with&nbsp;<a href="http://www.promonews.tv/videos/2015/05/22/paul-kalkbrenner-cloud-rider-bj%C3%B6rn-r%C3%BChmann" target="_blank">Cloud Rider</a>,&nbsp;and continued with&nbsp;<a href="http://www.promonews.tv/videos/2015/07/20/paul-kalkbrenner-mothertrucker-bj%C3%B6rn-r%C3%BChmann" target="_blank">Mothertrucker</a>.&nbsp;As the story goes,&nbsp;Florian,&nbsp;a friendly young foreigner in America,&nbsp;compulsively shares the music he loves with strangers but is&nbsp;continually&nbsp;met&nbsp;with aggressive and even violent rejection.&nbsp;This third instalment offers up &nbsp;a bittersweet compromise between hope and dejection.&nbsp;Florian&#39;s&nbsp;spirits are up again as he&nbsp;gives a&nbsp;triumphant&nbsp;performance at a talent show, in which his tormentors from the previous videos join him one by one&nbsp;in dancing and celebrating his beloved techno. But then comes the final&nbsp;twist...&nbsp;

Germany

Björn Rühmann

Jefferson Projects

David Thorne

Evan Urman

Benjamin Kitchens

Alyson Horn

Erik Gersovitz

Paolo Miramontes

Ricky Gausis

Amanda Ornelas

Summer McCloskey

Nicole Saccardi

Gizmo Rivera

Eleven Sound

Ben Freer

Alex Nowak

Felix Richter

Paul Kalkbrenner 'Feed Your Head' by Björn Rühmann

Paul Kalkbrenner - Feed Your Head (Official Music Video)

Mothertrucker&nbsp;is the second instalment of the &#39;Florian&#39; video trilogy, spanning three tracks by German electronic music producer&nbsp;Paul Kalkbrenner.&nbsp;Written by creatives Alexander Nowak and Felix Richter of Droga5 New&nbsp;York and&nbsp;directed by Björn Rühmann,&nbsp;the material was shot over four days in Los Angeles.The first instalment, <a href="http://www.promonews.tv/videos/2015/05/22/paul-kalkbrenner-cloud-rider-bj%C3%B6rn-r%C3%BChmann" target="_blank">Cloud Rider</a>, introduced the painfully&nbsp;naïve yet lovable&nbsp;Florian,&nbsp;a young foreigner who&nbsp;compulsively shares the music he loves with strangers he meets on the street, only to be aggressively&nbsp;rejected.The second instalment continues directly after the first. Now Florian is bruised, blooded, battered and, not surprisingly, very upset at been beaten and robbed of his music player and headphones.&nbsp;He&#39;s also angry, and through his rage he begins to find some inner strength.Which, in this parable about the outsider role of the&nbsp;electronic dance music genre in the US, leaves us nicely set up for the third and final instalment: Feed Your Head.&nbsp;

Diane McArter

Paul Kalkbrenner 'Mothertrucker' by Björn Rühmann

Paul Kalkbrenner - Mothertrucker (Official Video)

Cloud Rider, the first video for Paul Kalkbrenner&#39;s forthcoming seventh album, suitably entitled 7, is the opening salvo&nbsp;of a music video trilogy directed by Björn Rühmann&nbsp;called FLORIAN, which focusses on the increasingly painful adventures of a true innocent abroad.Florian, with ill-advised open-heartedness,&nbsp;attempts to share the music he loves with strangers via his headphones, only to receive continual rejection, and increasingly, aggression.&nbsp;It is meant to parallel the peculiar outsider role of the electronic dance music genre in the US. Despite its origins in Chicago and Detroit, the electronic style to this day hasn&rsquo;t arrived in mainstream America and is paradoxically considered &lsquo;foreign.&rsquo;The trilogy was written by Alexander Nowak and Felix Richter,&nbsp;two creative directors at ad agency Droga5. It&#39;s the first time the agency has been involved in making a music video, and at the moment there is no visible involvement of another brand.And If this is being produced under a more advertising type of model, its a fascinating first step - both funny and harrowing - and shows that Björn Rühmann is a talent to be reckoned with.&nbsp;&nbsp;

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