Production Company

Ammolite Machine

It's an incredible 14 years since Rupert Grint played the crazed Ed Sheeran fan in Emil Nava's memorable video for&nbsp;<a href="https://www.promonews.tv/videos/2011/10/27/ed-sheeran-lego-house-emil-nava/10617" target="_blank">Lego House</a>, in 2011. And now, at long last, we have the&nbsp;sequel - also by Nava - as Rupert returns. And this is&nbsp;a completely different ballgame.The video for A Little More begins with the Grint character being finally released from jail - and, for all intents,&nbsp;he's a changed, and completely rehabilitated&nbsp;man. He's normal, sort of&nbsp;- and soon he has a girlfriend (played by Nathalie Emmanuel), and their courtship results in a marriage proposal.There's only one problem: Rupert starts seeing Ed at every turn. It's almost as if,&nbsp;this time, Ed is stalking him...It soon becomes clear that this is a figment of the Grint character's imagination - which becomes obvious when the wedding day arrives...[imgtoken data:1]

United Kingdom

Emil Nava

Trim Editing

Singer-songwriter

Ed Sheeran 'A Little More' by Emil Nava

Ed Sheeran - A Little More (Official Music Video)

Emil Nava returns to music video with a compelling video for Eminem, framing the rapper's personal struggles with sensitivity and visual symbolism, and a mix of performance with home video footage.&nbsp;Nava brings all his understanding of the artist's predicament, as well as his huge wealth of experience, in this heart-wrenching video for&nbsp;Somebody Save Me - the first since the formation of new music and culture venture Ammolite Machine.&nbsp;Faced with lyrics that sit among the most raw and confessional of the rapper's career, Nava has directed a video that works within the world of Eminem videos but looks directly in the eye of the subject matter - which also felt close to home for the director.The song takes the form of an apology letter from Eminem to his children, and the video reflects that, taking the viewer on a journey through Eminem's sobriety. It begins with home video footage&nbsp;of his daughter&nbsp;Alaina as&nbsp;trying to wake him up. Then it&nbsp;cuts to a silhouette of Eminem watching that same snippet in a dark, nearly empty room with the lyrics echoing “somebody save me, me from myself…”[imgtoken data:1]Performance sequences with Eminem and guest artist Jelly Roll frame a series of poignant home video excerpts and Nava never flinches from the evident anguish in the rapper's words.&nbsp;In partnership with&nbsp;BetterHelp, the video ends with a call to action for the mental health platform offering a full month of free online therapy.Emil Nava explains that there&nbsp;were many parallels between Eminem’s journey and&nbsp;his own experiences.&nbsp;An advocate for mental health, he has spoken candidly about his road to recovery saying: “For me, life has always been about escapism, and that was mainly through alcohol and drugs when I was younger. If I hadn’t gotten sober, I probably would’ve died.”The director's experiences inspired a lifestyle shift to focus on wellbeing and reconnecting with nature, with a holistic approach to mental health as health. So the first video produced by Ammolite Machine is also a very appropriate vehicle for that message - as well as demonstrating what the director of some of the most successful videos of the past 20 years, for the likes of Ed Sheeran, Rihanna, Calvin Harris and many more, is all about: making videos that connect with an audience.

United States

Hip Hop

Eminem ft Jelly Roll 'Somebody Save Me' by Emil Nava

Eminem - Somebody Save Me (feat. Jelly Roll) [Official Music Video]

International production powerhouse 1stAveMachine and acclaimed director Emil Nava have joined forces to launch Ammolite Machine, a platform dedicated to creating impactful music and cultural projects.The new partnership addresses the significant change in music visuals, while bringing years of expertise to the evolving landscape. Ammolite Machine offers a 360 degree creative offering, which supports music artists and brands to connect with culture, technology and creative storytelling.[imgtoken data:1]Emil Nava is one of the world’s most prolific music video directors and has been instrumental in forming long-lasting creative relationships with artists and brands, taking them to international acclaim. His diverse and influential body of work as a director and creative director has gained over 25 billion views on YouTube and he has won multiple awards including five MTV VMAs.&nbsp;His collaboration with Calvin Harris and Rihanna on This Is What You Came For accumulated over two billion views on YouTube.Other industry giants Emil has worked with include Ed Sheeran, Dua Lipa, Post Malone, JLo, Pharrell Williams, Selena Gomez, Eminem and many more. He has also worked with global brands such as McDonald’s, Mercedes and GAP. Recognized for his keen understanding of the zeitgeist, youth culture, fashion, and pop sensibility, Nava’s unique voice and creative vision has created culture shifting work and some of the most notable music videos by the world’s biggest artists.Heavily influenced by his father, a painter, actor and sculptor, Emil's creative journey started in the kitchen when he left school and trained to be a chef.&nbsp;He fell in love with directing when he discovered the ability to transform an idea from conception to become a tangible reality on set, and his work is a visual feast, fusing dance, movement and music into his storytelling.<blockquote>I feel with 1stAveMachine and their new approach to storytelling and technology and collaboration this was the perfect fit.</blockquote>Emil commented: “I’m very excited because we are creating a modern day venture that really looks at this new landscape of storytelling and confronts the evolution and creates special solutions and opportunities for artists to express themselves visually, while also creating impactful conversations."I’m also excited about working with 1stAveMachine because they have such a unique approach and output within the industry. Really pushing on new styles of creating, being open to all the new and different assets we need to create. Thinking differently about collaboration between directors."Not to age myself but I have been doing this a long time and am blessed to have achieved a lot of amazing things and I’m always looking to grow and experience new creations. I feel with 1stAveMachine and their new approach to storytelling and technology and collaboration this was the perfect fit.”Kerry Smart, MD &amp; EP 1stAveLondon added: “For the last year Emil and I have had daily discussions about how to tackle the current music visuals landscapes and how best to support Artists.&nbsp; Emil has an answer to that problem… and so to build a company that supports and encourages his ideas is something quite special.”Emil is also an advocate for open discussions about mental health in the creative industries, sharing his own experiences with mental illness, addiction and recovery on social media and through his 2023 Manchester Film Festival award-winning feature&nbsp;<a href="https://www.emilnava.com/works/snorkeling" target="_blank">Snorkeling</a>. Now&nbsp;Emil is harnessing his skill as an award-winning director and his passion for nature, wellness and connection to create powerful, meaningful mental-health content.• Ammolite Machine website <a href="https://www.ammolitemachine.com/" target="_blank">here</a>

1stavemachine

1stAveMachine and Emil Nava launch Ammolite Machine

Ammolite Machine

Production Company

2025 (1)

2024 (1)