Runner

Afzal Robbani

A robot boyband take the world by storm in Maxim Kelly's alternative history of computing and artificial intelligence for Hot Chip - in which music video takes an even more important role...&nbsp;&nbsp;For Broken, taken from the band's recently released eighth album Freakout/Release, we follow the engaging story of Jerry Fairchild, creator of the Fairchild 7000, and its role in turning computer nerds into music video directors (including one named Jon Glazer). That is the introduction&nbsp;to the 'proper' video that features anonymous, frequently multiplying android pop stars, busting moves in a familiar white-syc studio.&nbsp;[imgtoken data:1]As in some of his previous work - perhaps most notably the video for shame's Nigel Hitter - Kelly reworks obscure vintage corporate film footage to create the foundations for his concept.Then he has created his robot boyband by adding cool robot mask prosthetics&nbsp;to a trio of denim-clad dancers presenting them in a pop video, rooted in the classic form. And that is hugely effective for a song that is at the catchy pop-end of Hot Chip's musical&nbsp;spectrum.[imgtoken data:2]&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;“I’m intrigued by AI machines doing artwork," says Kelly. "In the future, robots and computers might make music videos too - and this is what I imagine the first will look like."I referenced the boyband videos I grew up watching on MTV - overly sentimental with emotional and gut-wrenching performances. In this video, soulless androids run through all the motions and cliches of these videos with deadpan robotic precision. It’s a pop video with all the entertaining and watchable bits taken out.”

United Kingdom

Maxim Kelly

Eleri Evans

Sachin Chande

Caviar

Samira Conteh

Matthew Emvin Taylor

Malte Huebner

Lucy Bradley

Beau Pritchard-James

John Phillips

Laurent Arnaud

Syd Harmony

Robert Smith

Begona F.Martin

Celia Arias

Kloe Dean

Tom Mangham

Black Kite Studios

Steve Shaw

Trim Editing

John Moule

Domino Records

Hands London

Alternative

Hot Chip 'Broken' by Maxim Kelly

Hot Chip - Broken (Official Video)

Lady Leshurr links up with Todda T for the Euros 2020-inspired anthem&nbsp;2Gether Now,&nbsp;as part of a campaign with TikTok &amp; JD Sports.Interweaving user-generated content with a sleek performance and dynamic graphic effects, the video blurs the divide between social content and official videos, and does so with considerable flair.&nbsp;Leshurr's performance is top-notch, and anchors the frenetic concept to make it accessible and engaging throughout.&nbsp;

Harry Cauty

Danielle Wright

Kode Media

Matt Fleming

Jamie Brewer

Aaron Reid

Becky Lee

Kairo Jones

Lee Parfitt

Paix Robinson

Yoomin Lee

Jesse Malisa

Alan O'brien

Hip Hop

Lady Leshurr ft Toddla T '2gether Now' by Harry Cauty

Lady-Leshurr-Ft-Toddla-T-'2gether-Now'-by-Harry-Cauty

Dan French directs a heartfelt promo exploring body image and self esteem, for rising&nbsp;pop artist Declan J Donovan.&nbsp;Casting from a pool of actors with their own personal experiences&nbsp;with the subject matter, the video is an authentic representation of the growing sense of anxiety that stems from modern technology.&nbsp;Shot in a stylised yet understated way, we see a string of vignettes depicting the darker side of social media - and its effect&nbsp;on several young adults - before the film u-turns into an empowering display of positivity, disregarding societal standards and confidently stepping up into their true selves.&nbsp;

Dan French

Pilar Muro

Papaya Films

Kira Fitzpatrick

Ben Cotgrove

Anil Duru

Anastasiya Cherkasyuk

Owain Morgan

Lyndon Ogbourne

Louise Hall

Alex Nerzic

Big Buoy

Nick Foote

Marisa Garner Associates

Ore Okonedo

Polydor

acoustic pop

Declan J Donovan 'Perfectly Imperfect' by Dan French

Declan-J-Donovan-'Perfectly-Imperfect'-by-Dan-French

Alana Maria tries to resist temptation in Terry Paul's breezy promo for My Heart, featuring Kranim.&nbsp;We open with the artist going out for a good time with her girls, moving on from heartbreak and toxic men, when she spots her ex at the club.&nbsp;Intertwined with this stripped-back&nbsp;narrative, we see dynamic choreography, energetic&nbsp;performances and plenty of glossy slow-motion shots.&nbsp;DoP&nbsp;Fola Abatan infuses the aesthetic with washes of neon lighting and block colour, to give the concept a refreshing, contemporary feel.&nbsp;

Terry Paul

Meghan Willcox

Fola Abatan

Eyaz Chishty

Sapphire Walkden

Emmanouela Megkistou

Gloria Odumosu

Deborah Esther

Leon Carlton

Tag Collective Arts

Nicola Sheppard

Atlantic Records Uk

Soul

Alana Maria ft Kranium 'My Heart' by Terry Paul

Alana-Maria-'My-Heart-Ft.-Kranium'-by-Terry-Paul

Chirolles Khalil tells the story of the trials and tribulations of a young couple starting on their life together, in&nbsp;the promo for Preditah featuring WSTRN.&nbsp;Presented as a series of day-in-the-life vignettes, the visual follows a couple as they move from the early days of bliss to the regularity of life as they settle down,&nbsp;and the obstacles&nbsp;to their future happiness - largely from the female perspective.&nbsp;Khalil presents this familiar situation with sensitivity, and makes it both engaging and thought-provoking. Olivia Lockhart and&nbsp;Aden Dzuda give standout performances as the couple who you would love to succeed, leading an excellent ensemble cast.&nbsp;DoP&nbsp;Fola Abatan uses a contrast&nbsp;of relaxed, steady camera movement and frenetic, blink-and-you'll-miss-it&nbsp;cutaways, to reinforce the emotions that play out on screen. Ultimately this is a universal story that has been impressively told.

Chirolles Khalil

FRIEND

Luke Tierney

Elena Muntoni

Post Calton

Jonny Tully

Kim Jarrett

Atlantic Records

Dance

Preditah ft WSTRN 'Distant Memory' by Chirolles Khalil

Preditah-Ft.-Wstrn-'Distant-Memory'-by-Chirolles-Khalil

Daniel Broadley directs a colourful set of live sessions for Sea Girls.&nbsp;Set in a minimalist studio fitted out with dozens of LED tube lights,&nbsp;the performance of each track is accompanied by a vibrant colour choice - switching through pink, gold, red and blue to create a unique aesthetic for each section.&nbsp;DoP&nbsp;Aaron Rogers matches the frenetic pace with energetic&nbsp;camerawork, employing a handheld style to create a rough and ready vibe.&nbsp;

Daniel Broadley

Hannah Wainwright

Nathan Killham

Aaron Rogers

Nick Crew

Dave Allen

Elle Fell

Dan Moran

Jon Dobson

Carrie Sutton

Claire Stubbs @ Mouthpiece

Indie Rock

Sea Girls 'Live Sessions' by Daniel Broadley

Gracey searches for meaning in a hypnotic club setting, in Aidan Zamiri's video for Gone.Under the pulsating lights, we are introduced to the artist as she stalks the space, looking for someone or something amongst a sea of revellers. Contrasting frenetic high energy setups and shots of Gracey alone in the club, there is a surreal undertone to the visual, which gets stronger as the concept progresses.DoP Diana Olifirova&nbsp;utilises shadow and backlighting to build upon the enigmatic aesthetic, whilst using slow, fluid camera movement to focus on Gracey's emotional performance.

Aidan Zamiri

Tom O'Driscoll

Object & Animal

Morgan Clement

Diana Olifirova

Fred Allsop

Lee Trigg

Abbey May

Flaura Atkinson

Homespun

Richard Fearon

Emily Tedrake

Gracey 'Gone' by Aidan Zamiri

Gracey-'Gone'-by-Aidan-Zamiri

Ali Kurr's new video for Rina Sawayama tackles a serious subject with verve, wit and lots of visual style - and it's her first video as a director at Darkroom, Partizan's content and music video division.The concept behind Sawayama's hard rock-pop banger STFU!&nbsp;derives from her&nbsp;own experiences, her inner angst about micro-insults and all too familiar stereotypes as a Japanese woman brought up in the West. The film begins with a dialogue - written by Sawayama and scriptwriter Isobel Rogers - between Rina and her frustratingly ignorant date, in an upmarket Japanese restaurant, who subjects her to casually offensive, insensitive and stereotypical comments about her race, while apparently thinking he is being thoughtful.&nbsp;Eventually, enough is enough. Rina's internal rage explodes, in surprising ways. Her noughties nu-metal is slickly visualized&nbsp;in empowered versions of the stereotypes discussed by her despicable&nbsp;date. Catharsis is achieved.&nbsp;The video for STFU!, Kurr's first at Darkroom, follows promos made for&nbsp;Loyle Carner, Poppy Ajudha and Connie Constance. This year she has also directed spots for BBC, Veet and British Vogue.

Ali Kurr

Ben Pengilly

Partizan Darkroom

Mayling Wong

Christopher Aoun Bvk

Karl Hui

Owen Whitehead

Noah Furrer

Afra Zamara

Kusi Kubi

Tomi Roppongi

Tomomi Shibusawa

Jo Lewandowska

Cut+Run

Alex Gregory

The Mill

Amp; Shante Simpson

Shola Riley

Dirty Hit

Rock

Rina Sawayama 'STFU!' by Ali Kurr - now signed to Darkroom

Rina-Sawayama-'&#039;stfu&#039;'-by-Ali-Kurr

OSH takes a journey down memory lane in&nbsp;Lunch Money, directed by Glenn Paton.&nbsp;Walking alongside&nbsp;a younger version of himself, OSH performs across a variety of locations in his community. These are everyday places;&nbsp;betting shops, barber shops, graffiti murals, all of which provide a sense of nostalgia for the past, but also a glimpse into the future generation, who aren't quite as different to us as we often think. They are all retreading the journeys that we took, much like the generation before us, and this idea of cyclicism is explored to great effect.&nbsp;The shooting style helps build upon this idea, mixing together high definition footage with Mini DV and lo-fi mobile phone footage from various events. This anachronistic mix is not only right on-trend, but helps the project feels almost timeless and universal.&nbsp;Strong performances from OSH and the various cast members create a naturalistic, charming vibe that carries through right until the end.&nbsp;

Glenn Paton

James Cross

Alex Reid

Jomar O'Meally

Louise Murphy

Sam Hardy

John Holloway

Editegg

OSH 'Lunch Money' by Glenn Paton

Osh-'Lunch-Money'-by-Glenn-Paton

JGrrey explores a world of infinite possibilities&nbsp;in Dreaming Fool, directed by Harry Cauty.&nbsp;Set against an infinite black background, the video cleverly transitions from setup to setup, exploring scenes where JGrrey gets tattooed, lights a spliff and even gets watered like a plant. Like any good dream, it's equal parts surreal and idyllic.&nbsp;Shot in a refreshingly natural/ hand-held style, the absence of a gimbal adds a rough and ready quality to the visual, which is a nice juxtaposition to the buttery-smooth track. Each vignette has a distinct style to it, effortlessly moving from weird fashion to offbeat, almost comedic elements, and right back around again for another lap. It's frenetic and inventive, however there is a certain beauty to the project, allowing for poignant and emotional beats in between the quickfire action.&nbsp;JGrrey has a rare, hypnotic style to&nbsp;her performance, and has the ability to make you feel at home in an unfamiliar world. This is the glue to the whole concept- JGrrey will lead you into her universe and show you a good time, leaving you ready for more by the end of the track. And we certainly can't wait to see what's next.&nbsp;

Lorenzo Levrini

Chris Hayden

Santiago Gongo

Mark Stewart

Jess Morgan

Conior Willis

Hope Rose

Ikki Dhesi

JGrrey 'Dreaming Fool' by Harry Cauty

Dreaming-Fool-'Jgrrey'-by-Harry-Cauty

Denai Moore endeavours to escape the stresses and strains of modern life, in Nadira Amrani's video for To The Brink.On one level she finds solace in performance and extravagant clothing, on the other she is apparently trapped. Referencing The Shining, Amrani has Moore looking to find her way out of a maze-like building.&nbsp;&nbsp;

Nadira Amrani

Blink

Laura Northover

Harry Hardwick

David Wright

Daniel Deighton

Jon Ball

Theo White Wine

Emily Osei - Blavo

Billie Mckenzie

Jen Tividad

Stitch

Caroline Morin

Wash

Because Music

Denai Moore 'To The Brink' by Nadira Amrani 

Denai-Moore-'To-The-Brink'-by-Nadira-Amrani-

Neo-soul boyband&nbsp;Rak-Su bring an out-of-date Shopping Centre to life in this enjoyable spoof on the American-romance-meets-spy-thriller&nbsp;genre - if that ever was a genre -&nbsp;by Harry Cauty.The four guys are out with their&nbsp;four girlfriends at the mall, in the mood for love and popping that all-important question - Yours Or Mine -&nbsp;but having to fend off malicious forces&nbsp;from surprising sources (waiters, old ladies...) whilst also keeping their love interests entertained.All good fun and, achieved with a &#39;80s/90s domestic format look, very on trend in terms of retro feel.&nbsp;

Afzal Robbani

Runner

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