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As the new year gets under way, time for some unfinished business with the old one. And we start with a look back at the interviews and the Q&As we ran last year. It's a countdown of the features with the most views on Promonews in 2025.
It was a very busy year on the platform (and our Instagram feed) for interviews with members of the music video community, leading to longer-read features on the making of various important videos through the year.
We talked to a variety of professionals about their work via the SNAPSHOT Q&A in the first half of the year, then focussed more on in-depth behind the scenes interviews with directors about specific videos and other projects - including a few that had a huge impact on popular culture in 2025. And we celebrated the life of a legend of the music video business who passed away last year.
So to begin our review of the year, here are the 15 top features from 2025 - our most popular and most-read long-read articles, according to website views, including links to the full articles.
And there's more to come: the most popular videos featured on Promonews, in terms of views; also our pick of the New Directors and the Hot Directors from the year. And quite possibly more besides...
The SMUGGLER director talks about celebrating and subverting the telenovela in her breathless epic for the Mexican pop star and actress Danna.
Production Company
SMUGGLERLouise Collins, who has been involved in numerous music videos as a casting director, has now made the leap into directing a music video for British-American singer songwriter Sylvie Wiley, capturing the extraordinary skills of aerial dancer Izzy Bloomer. Promonews talked to Louise to find out how it happened.
From the POV of a bullethole, to a jealous robot, to its reanimated remains... the CANADA director explains how he made three distinctly different videos for the Guyanese-American singer's new album Festival Season, that have a common thread.
Production Company
CANADAIt's not a music video, but we still love Will Wightman's new short film - four minutes of high-octane comedy horror thrills, introducing one of the most ingenious monster creations of modern times. We discover the Blinkink director wanted to explore the potential of an unusual camera - and exorcise a few demons.
Production Company
BlinkinkThe ELMNTL colourist makes a plea for better communication with creatives, reveals Swift-related fun times - and his teeny obsession with Wicked...
Colour Grade Company
ELMNTLThe Spindle director's debut music video pays tribute to a modern TV classic. She explains how it happened, and why it needed to be as faithful to the original as possible.
Director's Representation
MouthpieceHe has made an awesome black and white surfing film for singer-songwriter Isakov - a passion project, shot in Ireland, that stands comparison with a certain famous ad. It was time to ask the Rogue Films director some questions.
Production Company
Rogue FilmsDirector/DoP Jake Erland's recent video for Olivia Dean elevates the singer's charming on-screen presence by referencing Hollywood musicals and classic fashion shoots. We asked Jake some questions about the project.
Production Company
Park PicturesThe award-winning French director on success at the Berlinale, shooting her KUKII promo in Cairo and approaching music videos as experiments in filmmaking.
Production Company
FRIENDWe spoke to the Pulse-signed director about his breakthrough into the big time, making a video for one of American hip-hop's most visually astute superstars.
Production Company
Pulse FilmsThe Mouthpiece-repped director on working with her idols, moving from Edinburgh to London (with geese) - and the need for greater mental health support to cope with the demands of the industry.
Director's Representation
MouthpieceThe KODE director has spent the past few months with Oasis on their spectacularly successful comeback tour - mostly pointing his camera at the fans. It's not only led to a remarkable document of the biggest pop culture moment of the year, it's also elevated what is possible in the live concert space.
Production Company
KodeThe REBEL-based directing duo on their unusual start in film, how shooting 6-a-side football led to making music videos - and embracing the terror of tight turnarounds.
Production Company
Rogue FilmsThe commercials director, making his very first promo, says a shared experience with the acclaimed actor drove the project - and his love for a classic Gus Van Sant movie.
Billy Poveda, producer and 'pioneer and visionary of music video', passed away a few weeks ago. We spoke to his wife Heidi Herzon about the man who nurtured careers and made great work - and will always be remembered for his can-do attitude and personal warmth.
