Prettybird in London have announced the signing of Lucrecia Taormina to their director's roster in the UK, for represenation for music videos and commercials.

The London-based Argentinian director joins Prettybird UK following a succession of awards and acclaim for her bold work in music videos for the likes of Ashnikko, Bree Runway, Steven Wilson, Siah and more. Taormina has won awards from Kinsale Shark, Creative Circle, 1.4 and at the UKMVAs 2019, she won the Best Pop Video Newcomer award for Hi It's Me, her first video for Ashnikko. Her latest music video came out earlier this year, for Ibeyi ft Jorja Smith - Lavender & Red Roses. 

She has also enjoyed recognition at the Cannes Lions Young Directors Awards, and Ciclope Awards, and LBB featured Taormina in their New Talent spotlight, where she explained how “the light of Buenos Aires, her tearaway childhood and one total disaster of a video shoot made her the UKMVA-winning filmmaker she is today.”

Lucrecia is... an exciting filmmaker whose work is powerful poignant and expressive, in all the right ways.

Lucrecia moved to London from Buenos Aires to study photography, which led to a love of the moving image and enabled her to find her voice and aesthetic as a director. She says: “Through my photography. I got a music video brief because the artist’s album cover was similar to previous work I did as a photographer.”

Since then, her bold and entertaining narratives with a hyperreal aesthetic, strong characters and iconic world creations have formed the centrepiece of her filmmaking and photography. She says that she loves the collaborative and creative process with artists, commenting: “Witnessing amazing artists trusting me to take their music into a more narrative world is something I’m always really proud.”

Juliette Larthe, Prettybird UK's co-founder and Executive Producer, says: “We’re thrilled to be announcing that Lucrecia is joining our roster, being a supremely talented tour de force and an exciting filmmaker whose work is powerful poignant and expressive, in all the right ways. Lucrecia combines style with story, and this being our DNA, we are delighted to have her join the family and are looking forward to making some great work together.”

Taormina adds: “I’ve always admired Prettybird’s body of work and the way they strive for artistic excellence. Juliette Larthe and all the team at Prettybird have a unique vision for each of their directors backed up by experience, proactivity, hard work and talent. My main focus is to create artistic commercial work, music videos and I’m currently co-writing a short film.”

• Watch Lucrecia Taormina's showreel at Prettybird here