Promonews - 14th July 2021

The fourth episode of Promonews' new series of podcasts with creatives in the music video industry is out today, with David Knight and Rob Ulitski in conversation with the director Salomon Ligthelm.

In this episode of The Promonews Podcast: Talking Music Videos - in association with WPA Worldwide Production Agency - the hosts talk with Ligthelm, a director who has created some breathtaking work in the medium over the past few years. He has created beautifully-shot and emotionally-charged videos for the likes of Young Fathers, Daughter, Prince, and most recently for UK hip hop artist Little Simz.

From his home in New York, Salomon talks about his upbringing that took him from South Africa to Dubai and on to Australia, and how his unconventional career path, and his feelings of being "a nomad" has impacted on his creative development. He also discusses his bold approach towards making music videos, developing direct relationships with music artists, as a reaction to his high-end commercial work. and hegives some background on his as-yet unreleased video for Skrillex and Justin Bieber.

In each episode of Talking Music Videos, the hosts talk to people making a significant impact in music video production right now. In the first episode, COMPULSORY's Lee Fairweather talked about the London-based production company's prolific output of music videos in the past year or so. Then director Louis Bhose talked about his career change from music to directing, and his subsequent videos for Loyle Carner, Bombay Bicycle Club, Maisie Peters, and others. In the last episode, director/animator RUFFMERCY talked about his career and his fascinating working process. 

Future episodes in the first series of will feature DoP Adam Singodia and colourist Vlad Barin, and director Lucrecia Taormina. 

• Follow The Promonews Podcast - Talking Music Videos on Spotify, Apple, Google, and other platforms. 

Promonews - 14th July 2021

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