Promonews - 9th June 2021

The UK Music Video Awards for 2021 is now open. And there are more awards than ever in the line-up of categories at the 14th running of the leading global awards programme for music video creativity and craft.

The UKMVAs has opened its doors today (June 9th) for the UK Music Video Awards 2021. The premier awards show for music video production is now accepting entries for work accomplished in the UK and around the world in music video and related areas during the past year. And this year's UKMVAs is fielding the largest ever range of awards in which to enter.

Entrants can submit their work via the official website at www.ukmva.com until the entry deadline on August 3rd 2021. Work entered at the awards must have been completed between August 1st 2020 and July 31st 2021, and can be entered in categories covering directorial achievement by music genre, and technical and craft achievement, while there are also awards for individual achievement in several different fields of endeavour.

This year's UKMVAs sees the expansion of the Technical/Craft Achievement section to 10 separate awards. The prize for Best Styling In A Video now becomes two separate awards - Best Wardrobe Styling in a Video, and Best Hair and Makeup in a Video - while there is also a brand new award for Best Performance in a Video, recognising an artist or actor for the interpretation of a role in a single music video.

It follows the expansion of the awards last year, which saw a new two music genre categories added, for Best Hip Hop/Rap/Grime and Best R&B/Soul, and awards for Best Music Film, Best Post Production Company and Best Agent - all of which return this year.

Furthermore, the leading global awards programme for music video creativity has set its sights on a return to a full celebration of the year's best work at the UKMVAs awards ceremony, taking place at London’s Roundhouse on Thursday November 4, 2021.

Submissions should be made until the entry deadline at midnight, August 3rd 2020 (BST). Entry criteria for each category is on the UKMVAs website. The categories are:

Best Pop Video – UK
Best R&B / Soul Video – UK
Best Dance / Electronic Video – UK
Best Rock Video – UK
Best Alternative Video – UK
Best Hip Hop / Grime / Rap Video – UK
Best Pop Video – International
Best R&B / Soul Video – International  
Best Dance / Electronic Video – International
Best Rock Video – International
Best Alternative Video – International
Best Hip Hop / Grime / Rap Video – International
Best Pop Video – Newcomer
Best R&B / Soul Video – Newcomer  
Best Dance / Electronic Video – Newcomer
Best Rock Video – Newcomer
Best Alternative Video – Newcomer
Best Hip Hop / Grime / Rap Video – Newcomer
Best Live Video
Best Special Video Project
Best Music Film
Best Performance in a Video
Best Production Design in a Video
Best Wardrobe Styling in a Video
Best Hair & Make-Up in a Video
Best Choreography in a Video
Best Cinematography in a Video
Best Colour Grading in a Video
Best Editing in a Video
Best Visual Effects in a Video
Best Animation in a Video
Best New Director
Best Director
Best Producer
Best Production Company
Best Post Production Company
Best Commissioner
Best Agent

Since its inception in 2008, the UKMVAs has grown into the most important annual event in the calendar for the world of music video production. Although last year's competition took place during the first few months of the pandemic, and ended in the ceremony taking place as a virtual event, the importance of the UKMVAs to music video production community in the UK and around the world was confirmed. The plan is for the 2021 competition to run on a normal footing, as much as possible.

We’re excited to open the UK Music Video Awards for another year and look forward to exploring a fresh collection of incredible music video creativity

Once again, the UKMVAs aims to uncover some of the globe’s freshest filmmaking talent in all its diversity for this year’s competition, through a series of outreach programmes with partners, as well as to highlight the best creatives the UK and other more established filmmaking territories have to offer.

Event director, Louise Stevens, says “We’re excited to open the UK Music Video Awards for another year and look forward to exploring a fresh collection of incredible music video creativity. It’s a great chance to re-connect with the music video community, with our industry partners and our network of international festivals and awards programmes, to re-discover the work from the past year that inspired and delighted us, and to meet a whole new cohort of fresh filmmaking talent.

She continues: “We all missed the chance to celebrate our big night in person last year, but we’re looking forward to doing what we do best and bringing the music filmmaking community together at the Roundhouse to celebrate their achievements in November."

UK Music Video Awards editorial director, David Knight, adds: "With the unprecedented challenges of the past year, music video makers have displayed greater resourcefulness and ingenuity than ever to create amazing work. We’re looking forward to seeing all manifestations of that creativity and craft in the entries for UKMVAs21.

"And of course looking forward to gathering for a proper celebration of this year’s best work at the awards ceremony and party in a few months time."

• UK Music Video Awards website here

Promonews - 9th June 2021

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