Promonews - 14th July 2020

As part of the revival of the American Music Video Production Association (MVPA) as an active organisation, the annual MVPA Awards - the US celebration of music video creativity and innovation - is returning later this year after a long hiatus, powered by the UK Music Video Awards.

This year, to qualify for the MVPA Awards, which will take place at a ceremony in Los Angeles in November, you have to enter the UK Music Video Awards 2020, for no additional fee. All eligible entries in the UKMVAs will automatically qualify for the equivalent category at the MVPA Awards - with most of the UKMVAs' wide range of awards now being duplicated at the MVPA Awards.  

The UKMVAs are now accepting submissions for eligible work completed between August 1, 2019 and July 31, 2020, with the deadline for entries being midnight (BST), August 3rd. The same deadline applies to the MVPA Awards.  

Voting on the categories at the MVPA Awards will then be done separately from the UKMVAs, with the MVPA recruiting a jury of US music video professionals from a variety of backgrounds and specialities, to judge the categories. 

Entries to the UKMVAs for non-US artists by non-US companies will also be eligible, at no extra charge, for the MVPA Best International Video category.  

The MVPA Awards 2020 categories are as follows:
Best Pop Video
Best R&B / Soul Video
Best Dance / Electronic Video
Best Rock Video
Best Alternative Video
Best Hip Hop / Rap Video
Best Newcomer Video
Best International Video
Best Lockdown Video
Best Special Video Project
Best Production Design in a Video
Best Styling in a Video
Best Choreography in a Video
Best Cinematography in a Video
Best Colour Grading in a Video
Best Editing in a Video
Best Visual Effects in a Video
Best Animation in a Video
Best Commissioner
Best Producer
Best Production Company
Best Post Production Company
Best Agent
Best New Director
Best Director
Best Video (Board Nominated based on submissions from all categories)
Best Video with a Message (Board Nominated based on submissions from all
categories) 
MVPA Icon Award (Board Nominated based on submissions from all categories)

The announcement of the new MVPA Awards show comes as the MVPA has announced itself 'back in action' after a long period in the doldrums, with a new leadership and board comprised of leading respected music video producers and company heads. The reconstituted organisation is now headed by MVPA President and Producer Fuliane Petikyan, supported by Vice Presidents Luga Podesta (Executive Producer/London Alley) and Missy Galanida (Executive Producer/Hound).

The fresh board member lineup includes Brandon Bonfiglio (EP/London Alley), Candice Dragonas (EP/Prettybird), Angel Rosa (EP/AJR Films), Danielle Hinde (EP/Doomsday), Tara Razavi (EP/Happy Place), Charleen Manca (EP/Supply & Demand), and Isaac Rice (EP/Hound).

Additionally, the MVPA now has a label advisory committee that includes representatives from Sony Records, RCA Records, Interscope Records, Capitol Music Group, Cash Money Records, Epic Records and Warner Records, who will help consult on important issues. Additionally, Jamie Rabineau (Founder/Lark Creative), Tommy LaBuda (Founder/Labuda Management), Nathan Scherrer (EP/Freenjoy), Louise Stevens (Event Director/UKVMAs) Gregg Kaysen (Founder/Music Video Media), and Kathy Angstadt (Freelance Commissioner) sit on the community advisory board.

“Our vision for the new MVPA is very clear,” says Fuliane Petikyan. “We have been spending a great deal of time building a strong community of members who are now on various boards. The issues we plan to tackle as an organization will not only relate to the production of music videos but will also be a force that will help rebuild the music video community and meet demands to foster our creatives.”

Petikyan has announced that the MVPA and its board will be committed to tackling issues of diversity in the music video industry, working to bring about change. "We will be starting an initiative to highlight diverse talent in directing, producing, art direction, cinematography and various other fields. I could not be more excited to relaunch the MVPA at a time when our community needs to be united more than ever.” 

Regarding the MVPA Awards, the current plan is for a sit-down dinner and ceremony in November, to be confirmed based on the situation regarding the pandemic. This will follow the UK Music Video Awards 2020, which is currently scheduled to take place  at the Roundhouse in London on October 29th.  

Louise Stevens, Event Director of the UKMVAs, remarks: “Creativity, innovation and a willingness to collaborate have always been crucial to music videos – and rarely has it been more vital than this year. In that same spirit, we’re delighted to
unite with the MVPA, and throw the might of the UKMVAs behind the rebirth of the MVPA Awards. This collaboration provides a new platform to celebrate the music video art form in the U.S., and even greater exposure for the filmmaking talent behind the year’s best work. We look forward to honouring those achievements at the UK Music Video Awards scheduled to take place on October 29th in London and at the MVPA Awards later this year.”

• MVPA Awards @ The UKMVAs 2020 here

Promonews - 14th July 2020

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