CHEAT, the East London-based grading and finishing studio, is partnering this year's UK Music Video Awards, sponsoring the award for Best Colour Grading In A Video.

It's the third year in succession that CHEAT have sponsored Best Colour Grading - one of over 30 awards open for entry at the UKMVAs, the awards show celebrating the greatest work and most impressive individual achievements in music video production in the UK and beyond in the past year.

CHEAT is an independent colour grading and finishing studio in East London. Delivering all forms of content from music videos and commercials through to Netflix Original Series. CHEAT’s colourists use their craft to elevate the visual experience, bringing bold vision with artistic sensitivity to deliver exceptional work.

Launched in 2014 by colourist Toby Tomkins as a boutique colour grading and finishing studio, CHEAT added Joseph Bicknell as MD and colourist the following year to form CHEAT as we know it now, and Jax Harney joined last year as the studio's third full time colourist. CHEAT is expanding to a second premises in London and a third in LA next spring.

"The UKMVAs are always a highlight in the CHEAT calendar," says Tomkins. "Celebrating the blood, sweat and tears that goes into music videos by all the talented individuals that are involved is a beautiful thing. We are delighted to be a sponsor and to continue helping something so beautiful.

"As we continue to grow and expand into more commercial and feature work, we will always stay faithful to our music video roots and we relish the challenge to deliver powerful work alongside the directors and DOPs that we work with. We would like to wish everyone the best of luck for this year's awards. Let's party."

There's just over a week to enter the UK Music Video Awards 2017. Go to the UKMVA website, where you can find out more about the categories, and enter. The deadline is Wednesday, August 2nd, with the judging process for this year's UKMVAs beginning shortly afterwards. 

Nominations will then be announced in late September, and then the UK Music Video Awards 2016 ceremony itself takes place for the second year running at the legendary Roundhouse in London, on Thursday October 26th.