Promo News - 23rd June 2016

The ninth UK Music Video Awards, dedicated to celebrating the best work in music videos from the UK and around the world, has launched today (June 23rd), with the UKMVA website accepting entries from now until August 2nd.

It's the start of a process that will culminate in the biggest night of the year for British music videos on October 20th 2016, where for the second year running the UK Music Video Awards' annual ceremony will take place at legendary London venue The Roundhouse. 

With awards recognising innovation, creativity and technical excellence in music videos, once again there are over 30 separate categories that can be entered at this year's UKMVAs, including numerous Best Video awards, a range of Technical Achievement honours and Individual awards.

Once again, there are honours for best British and International videos in the traditional music genres recognized by the MVAs - Pop, Dance, Urban, Rock/Indie and Alternative. In addition, there are five more awards designed to recognise exceptional videos made for budgets under £5,000 (or non-sterling equivalent), now known as Newcomer awards designed to uncover and reward fresh directing talent.

As in previous years, there is also a full range of technical achievement awards, for work in Animation, Cinematography, Choreography, Colour Grading, Editing, Production Design (formerly known as Art Direction), Styling and VFX. Individual award. The five categories for Individual Achievement over the course of the past year – for Best Director, Best New Director, Best Producer, Best Commissioner and, for the third time at the MVAs, Best Artist - all return once again.

Three additional awards that honour music visual creativity beyond tradition music video work can also be entered: Best Interactive Video, Best Live Coverage and Best Music Documentary. And two further awards will be presented on the night, the Icon Award - recognising an individual's outstanding career in music videos - and Video of the Year. 

Here is the line-up of awards at the UK Music Video Awards 2016:

Best pop video – UK, international, newcomer
Best indie/rock video – UK, international, newcomer
Best alternative video – UK, international, newcomer
Best dance video – UK, international, newcomer
Best urban video – UK, international, newcomer
Best animation in a video
Best choreography in a video
Best cinematography in a video

Best editing in a video
Best production design in a video
Best styling in a video
Best colour grade in a video 
Best VFX in a video
Best interactive video
Best live coverage
Best music documentary
The Icon Award
Best Artist
Best Commissioner
Best Producer
Best New Director  
Best Director
Video of the Year

With the exception of the Icon Award and Video of the Year, entry to all the awards above is now open at www.ukmva.com, where the work itself can be uploaded. All entered work must have been completed and delivered to its commissioner between August 1st 2015 and July 31st 2016.

Information, criteria and forms to enter a video or an individual to the UK Music Video Awards 2016 can be found here. The deadline for entries for these categories is Tuesday, August 2nd, 2016.

Following the deadline, all entries in the best video, technical achievement and individual categories will be judged by MVA Jury Members – invited members of the UK music video industry – via the online voting platform on the website. Then the most popular choices in the first round of judging will go forward to judging panels where juries will meet to discuss the work and vote on the final shortlist. 

Invitations will be sent to those selected as MVA Jury Members in the next few weeks. To apply to become a Jury Member, please send an email entitled ‘MVA Jury Membership’ to the MVAs team at info@ukmva.com.

Nominations for the UK Music Video Awards 2016 will be announced in late September, ahead of the ninth annual UK Music Video Awards ceremony and aftershow party, to be held at The Roundhouse in London on October 20th 2016.

• ukmva.com for info on the UK Music Video Awards 2016

Promo News - 23rd June 2016

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