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BOX TV, the music TV network that broadcasts more music videos than any other in the UK - and has seen its market share and audience grow substantially over the past year – is sponsoring the brand new Best Video Artist award at the UK Music Video Awards 2014.
Box TV represents eight TV channels – from the UK’s no. 1 4Music to The Box, The Box Africa, Smash Hits, Kiss, Kerrang!, Magic and heat. It offers more music than other network across the UK, and in last 12 months, has delivered 3.6 billion UK video views (source: Barb/Techedge). And now Box TV is supporting the new Best Video Artist award at the MVAs, honouring music video output of a musical act, band or artist over the past year.
Matt Rennie, Box TV MD, commented on the announcement of the partnership: "At Box TV, music videos are our life blood and we doff our cap to the amazing artists and production talent that create this incredible art form.
"The UK MVAs are a brilliant way to salute all of this creativity and this year, Box TV is chuffed to be supporting the brand new Best Video Artist category which celebrates an exceptional body of work from a single artist. If last year is anything to go by, this is going to be a brilliant event."
Box TV - which increased its market share and audience in the first six months of 2014 (up by +8% 16-34s in 000s (source: Barb/Techedge) - follows the support by 4Music for the past two years for the Best Pop Video (UK) award at the MVAs.
The announcement comes as entries are pouring into the UK Music Video Awards 2014, ahead of the deadline next Wednesday, August 6th. For more information about entering the MVAs, including the terms and conditions, go to ukmva.com.
The UK Music Video Awards 2014 takes place at the Southbank Centre on Monday, November 10th.
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