David Knight - 27th Mar 2013

Saatchi & Saatchi, in partnership with BUG Music Video and Talenthouse, has announced a new Music Video Challenge with American rock band and brilliant music video innovators OK Go - for a brand new track from their new album.

The OK Go Saatchi & Saatchi Music Video Challenge 2013 has opened today (March 27th), with OK Go inviting up-and-coming filmmakers to make a groundbreaking music video for new track I'm Not Through, from their forthcoming fourth album. The competition is being co-organised by the team behind BUG, the popular music video creativity event, and is hosted on global creative platform Talenthouse.

It is the third successive year that Saatchi & Saatchi have teamed up with BUG, the London-based creative team behind the popular music video creativity event, to organize and facilitate a Music Video Challenge - previously in 2011 with Moby, and in 2012 with the Estate of James Brown.

This year they are working with a band who have created some of the most iconic music videos of modern times, usually involving their heroic dedication in achieving fiendishly complicated choreographed routines - from their legendary treadmill video for Here It Goes Again, to the Rube Goldberg Machine video for This Too Shall Pass, to multi-Cannes Lions winners All Is Not Lost and Needing/Getting. But now OK Go are now challenging young filmmakers to aspire to the ingenuity of their previous videos for I'm Not Through.

"I'm really excited to see what people come up with for the Saatchi & Saatchi Music Video Challenge," Damian Kulash has commented. "Clearly, making videos is a pretty big part of our lives, but while we're in the studio finishing our new record, our heads are exclusively focussed on the songs. So, it feels right to let other people into the playroom while we're not using it. It's a good way to encourage people to go forth and make. A great idea is a great idea. You don't need us standing in front of your camera to make a great video."

The deadline for submissions to the OK Go Saatchi & Saatchi Music Video Challenge is May 7th 2013. Ten finalists will be announced at the end of May, and the Grand Prize winner announced on June 20th. There is also a People's Choice Prize, to be voted by members of the Talenthouse creative community, who will be able to vote on all submissions.

To find out more about the OK Go Saatchi & Saatchi Music Video Challenge, visit the competition page on the Talenthouse website. To review the official rules and terms of competition, download the track (which the band have made freely available) hit the 'Participate' button on that page.

David Knight - 27th Mar 2013

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