OK GO & JAMES FROST WIN VIDEO OF THE YEAR!
UK Music Video Awards 2010: OK Go, Daniel Wolfe, Plan B, Hammer & Tongs and Ben Newman take top honours at euphoric and emotional third MVAs
The extraordinary 'Rube Goldberg Machine' video for OK Go's This Too Shall Pass video won the top award of Video of the Year at the UK Music Video Awards 2010 last night in London, at a boisterous, emotional, and euphoric ceremony hosted by outrageous comedian Rich Fulcher.
Also, for the special award on the night Garth Jennings and Nick Goldsmith - aka Hammer & Tongs - accepted the third MVA Icon Award from Radiohead's Ed O'Brien for their contribution to the music video industry.
The evening culminated with OK Go winning the Video of the Year award - for which they and James Frost sent a joint video message ending in them doing a new choreography, a line dance, while their manager Jamie Kitman collected the award. That was preceded by Garth Jennings and Nick Goldsmith receiving the MVA Icon Award for their extraordinary, life-affirming body of work in music videos, from Fatboy Slim's Right Here Right Now, Supergrass's Pumping On Your Stereo and Blur's Coffee & TV, all the way to this year's clip for Vampire Weekend's Cousins.
After the awards - held at the ODEON West End in Leicester Square, the biggest night of the year for the British music video community continued with the aftershow party nearby.
To come: more pics from the UK MVAs 2010
UK Music Video Awards 2010 - all the winners:
Best Producer in association with Rushes Tim Francis
Best Commissioner in association with IMD Fastrax Ross Anderson
The Icon Award Hammer & Tongs
Nearly a week since the UK Music Video Awards, indisputably the big party of the year for the British music video-making community, most people have more or less recovered...
DJ SHADOW & DE LA SOUL'S ‘ROCKET FUEL' WINS WINS VIDEO OF THE YEAR
LOOSE directs a poignant promo for Berwyn's latest song, the heartfelt 100,000,000.
Chris Fowles directs a powerful one-shot video for up-and-coming London-based artist Gigi Moss.
Fred Rowson reunites with Olly Alexander and Years & Years in a thoroughly joyful new video …
An ominous presence tracks a number of individuals on the streets and fields of East London, in …
Jackson Ducasse creates a parodic pseudo-documentary take on the rockumentary genre, set to the …
Sarah Jacquier directs a darkly symbolic promo for Waldskin's The Shore.