In keeping with its online performance as one of the most successful videos ever on YouTube, the Francis Lawrence-directed video for Bad Romance won VMAs for best female video, best pop video, best dance video, best choreography, best editing, best direction and video of the year - the highest number of awards won by a single video at the VMAs in years.

Gaga won an eighth award too - best collaboration for Telephone, her Jonas Akerlund-directed video with Beyoncé.

Among the remaining awards in the professional categories at the VMAs, there was British success when the LEGS-directed video for Florence & The Machine's Dog Days Are Over won best art direction, by Louise Corcoran and Aldene Johnson.

Muse's Uprising won best sfx, by Humble, and Jay Z and Alicia Keys' Empire State Of Mind won best cinematography, by John Perez.

Full list of MTV Video Music Awards 2010 winners

Gaga's meat dress everywhere