A video that wrongfooted a good many British hip-hop fans - and all because of a few seconds of shaky camcorder footage of a postman delivering the mail...
BUG 18: James Frost talks to Adam Buxton about the making of the video for OK Go’s This Too Shall Pass
Over nine million YouTube views, and the reason why the band left EMI, the Rube Goldberg Machine video of OK Go's This Too Shall Pass is their most successful viral video since the seminal Here It Goes Again.
"The idea was to make the opposite of the super high glossy official video and copy the sort of thing that gets unearthed on Youtube - like old episodes of Top of the Pops or the Chart Show." says …
Pomplamoose - excellent exponents of the homemade VideoSong - have swiftly jumped the Gaga/Beyoncé bandwagon with their own version of Telephone. Featuring their very own Shameless Product Placement.
Made way back last summer but held over until now, here's the gorgeous mini-teaser campaign and main viral for the debut Fenech-Soler album by highly talented newcomers Tell No One.
Taz Tron Delix directs an emotional tale of intense love for Berwyn's Rubber Bands.
Yousef and Paloma Faith join forces in this modern twist on the Frankenstein story, in the …
Anna Himma directs a marvellous medieval fantasy for Tommy Cash.
Wons Phreely self-directs the wonderfully eccentric promo for The Night Has An Alibi.
Cameron Perry directs a minimalist black and white promo for Luna Blue.
Erlendur Sveinsson directs a dark, futuristic visual for Icelandic artist Aron Can.