David Knight - 15th Mar 2010

Ingenious, witty, life-affirming, low budget and a total joy to behold, the new four-strong directing collective known as L'Ogre have created something very special for the unsigned Paris-based indie-folk outfit Hold Your Horses!

L'Ogre - that's David Freymond, Bruno Mendes, Olivier Tixier and Catherine Villeminot - have fashioned brilliant 'live' versions of some of the best-known paintings in the history of art - in fact 25 re-creations of masterpieces by Leonardo, Michaelangelo, Rembrandt, Van Gogh, Picasso and many others - featuring the members of the band.

This is one of those 'why hasn't this been done before' ideas which, although made for the cost of a few plates of steak-frites, has been executed with a wonderful combination of painstaking accuracy and creative licence. And a lot of love.

Marvellous stuff, that not surprisingly went down a storm when it kicked off BUG 18 last week.

Catherine Villeminot of L'Ogre on the making of the video for Hold Your Horses!' 70 Million

? Who are L'Ogre Catherine Villeminot: L'Ogre is a production company created in 2009 by four associates - David Freymond, Bruno Mendes, Olivier Tixier and myself. Our activity is based on creating and directing videos for advertisements, music videos, and fictional films. ? How did you arrive at the idea for the video And why those paintings - how did you choose them
David had the idea for the music video when we were brainstorming all together for ideas for this particular song. Choosing the paintings was a difficult exercise as there were so many to choose from. We wanted to choose paintings that were known, and easily recognizable, all the while re-creating paintings of painters that we were particularly fond of.

We also wanted to give ourselves a challenge and re-create different styles from different periods so as to give us the chance to experiment different lighting and different ways of portraying the paintings. However there were many painters and paintings which we regrettably had to leave out because we thought people would not recognize them that easily - like work by Degas, El Greco, Van Dyck, and Lucian Freud.

David Knight - 15th Mar 2010

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