David Knight - 10th Aug 2009

The entry deadline is looming for a wide range of categories at the 2009 UK Music Video Awards: the best video awards, the technical achievement categories, and a few more.

The deadline is this Thursday, August 13th, and all the categories, and their entry forms, can be found on the UK MVAs website.

They include all the awards that were contested at last year's first ever MVAs - you can view all of last year's winners here - plus an additional few new awards. These are:

? Best Budget (Pop/Dance/Urban) Video ? Best Budget (Indie/Alternative/Rock) Video A single award last year for videos produced for 2,000GBP or less, this has now been increased to TWO awards for videos of 2K or less - split into two broad music genres - pop, dance and urban for one award, and indie, alternative and rock for the other award.
Eligible works for these awards can also enter individual video genre categories (like best urban video or best rock video) if they wish.

? Best Animation in a Video As with all the other Technical Achievement awards at the MVAs, Best Animation in a Video honours an individual (or more than one individual) for the creativity and technical prowess of their animation in a single video.
At least one of those listed on the entry form as potential recipients must be British, or the video itself must be a UK-commissioned work.

? Best Music Ad (TV and/or Online) This award honours the most creative piece of moving image promotion for a music artist, product, company or service produced in the UK in the past year, or outside the UK for a British commissioning client. Entries may include traditional TVCs, virals, promotional shorts or any other moving image works designed for the TV, web or mobile environment and which promote music or music clients.

? The Innovation Award This award recognizes work that extends the definition of the medium of music video, either through an innovative concept or design, or through the innovative use of technology. This may include interactive music videos, or other web- or mobile- based creations, as well as innovative TV and online music visual campaigns and special projects.

Entries for all the above awards, and for all best video and technical achievement categories, must have been completed and delivered to their commissioning clients between August 1 2008 and July 31 2009. Entries are 40GBP+VAT, with an admin fee of 25GBP+VAT (one time, regardless of how many categories the work is entered). Other terms of entry can be found on the individual entry forms - to be downloaded at the MVAs website.

The UK Music Video Awards, the premier awards show for the UK music video industry - and celebrating the importance of the industry within British film and the wider culture - are to be held at the Odeon West End in London's Leicester Square on October 13th. Tickets are on sale from the 2009 MVAs website.

David Knight - 10th Aug 2009

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