"Anna wanted something abstract and cinematic and really liked the idea that we never really saw her properly in the video," says Mike. "She was always deliberately filmed from unexpected angles …
Harvey goes solo with Sugababes’ Denial
"We lasted longer than most marriages," says Harvey. "Our partnership ended amicably and we'll always remain close friends - she's like family. But it's always exciting to start a new chapter, and we just wanted different things in the end."
By the looks of things the move has had an immediate impact on his work. His first official solo outing is a noteworthy collaboration with Sugababes - a riot of fashion ideas, bursting
with energy, which really does redefine this now-
veteran girl group in their third line-up.
Harvey B-Brown on making the Sugababes' Denial video "What I love about the Sugababes is that they don't try and compete with other girl bands. They don't do the dance routines. They just sing - and they can sing fucking well!
"I've always thought they were cool. They have a longstanding reputation of not smiling and just sitting there whilst quietly blowing people away with their amazing voices and polished harmonies. But in their new incarnation I wanted to redefine them, and find them a new image to match my perception of their cool personas. I wanted to try and find a unique look for the Sugababes without simply Gucci-fying them.
"What I discovered is that those girls are extremely style-savvy, and also extremely good fun. So my video was all about just that. I wanted them to really let go, I encouraged them to be bold and uninhibited, to be experimental and to enjoy dressing up in front of the camera. I found them a mountain of clothes - which I begged, stole and borrowed from everywhere - and I worked hard and fast with a small army of stylists, hair and make-up artists.
"My background is in fashion - I did a masters degree in fashion at the Royal College of Art (I'm practically a Doctor of Fashion!) - so I was in my element. We were creating amazing outfits out of swathes of fabrics and anything that came to hand - including newspapers, plastic bin bags and even florist's cellophane. A lot of the bigger more theatrical dresses were just whipped up on the day of the shoot.
"I shot the video like fashion editorial, using every inch of the studio, including the fire escape, the gantry and the loading bay. I even did a couple of shots with the girls in the storage cupboard where the studio lighting stands were kept. And whilst I was shooting one outfit on one girl, I would be getting the next outfit and set ready.
"It was like a manic production line. I made my entire glam squad set up their work stations actually inside the studio, so that no one ever left the set. It was like an amazing three ring fashion circus. It was mayhem because I was shooting film, Bolex, stills and even super 8, but there was a fantastic vibe on set.
With a highly entertaining prelude, the video features the charismatic James Hyland playing a nasty cop who undergoes a chemically-induced transformation. "Jargon came to me for a music video with …
Her work also includes the video for Charlotte Gainsbourg's The Songs That We Sing (right) and has also directed a new Gainsbourg video, out soon. Nathalie is also working on two photography books …
The video was premiered at The Museum of Contemporary Art, Los Angeles (MOCA) last week (November 2012), and released online on the museum's new YouTube channel MOCAtv (one of fourteen new channels …
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